The Sportage has been a solid crossover offering in a highly competitive segment in recent years, and for 2014, Kia is giving it a slight makeover in hopes to keep it competitive. Although the Sportage has been around longer than Kia might care to remember (1993-2010), the CUV got a very nice, ground-up redo for 2011 after Hyundai /Kia hired Peter Schreyer from Audi to be their Chief Design Officer in 2006.
Once the Sportage went under the Schreyer knife, the CUV’s popularity skyrocketed with its much more handsome appearance and resemblance to its other Kia cousins. That third generation is still ongoing, though for 2014, the Korean automaker has reshaped its front end ever so slightly and added a few bells and whistles to keep buyers interested.
Sales for the Sportage spiked in 2011 when the third generation came to market, beating the previous year’s 23,873 sales figures by over double at 47,463. Sin ce then, sales have steadily slumped to only 32,965 units sold for 2013. A slightly altered look, swanky new interior features, and a revised engine seem to be what Kia’s hopes for a brighter sales forecast are riding on. The question is, will those new additions be enough?
Starting with the exterior, Kia has given the Sportage a more three dimensional design that seems to convey a higher level of refinement to the CUV. Backing up that perceived refinement is an updated infotainment system that relies heavily on voice commands that help keep the driver’s eyes on the road and hands on the wheel. Lastly, a revised base engine adds power the Sportage by bringing direct injection to the table.
Click past the jump to read more about the 2014 Kia Sportage.