Kia will unveil next month, at the Paris Motor Show, the 2007 Kia C’eed based on the concept that has been presented at the Geneva Motor Show.
“Our new C-segment model marks a major turning point in Kia’s history and is named cee’d for several reasons,” explained Jean-Charles Lievens, Senior Vice President of Kia Motors Europe. “cee’d is a short, dynamic and innovative name. It’s unconventional, a name which breaks the automotive rules. A surprising name for a car destined to surprise our rivals and delight our customers. I’m sure the name will get people talking about Kia and also be easy to remember.
“The ‘CE’ symbolizes that this model is made in the European Community and the ‘ED’ indicates this car is a European Design created especially with European consumers in mind. ‘cee’d’ represents the ‘seed’ for abundant growth in Kia sales that the new model will undoubtedly ensure. Finally, we wanted to introduce a fresh name in line with Kia’s brand attributes — quality, trustworthy and dynamic,” added Lievens.
With its exceptional quality, appearance, style, performance and handling, the Kia cee’d will bring about a landmark change in Kia’s fortunes in the highly competitive C-segment. When it goes on sale in December 2006, the five-door hatchback cee’d will be Kia’s strongest-ever contender for C-segment honors and a genuine challenger to the established class leaders in this closely contested sector.