The World Premiere of the all-new Kia Kee sports coupe concept at the Frankfurt International Motor Show in Germany this week is a landmark moment in the Kia Motor Corporation’s evolution into a major global automotive company.
The Kia Kee (pronounced ‘key’) is a 4.3-metre long, four-seater, 2-door coupe with svelte, newly proportioned lines resulting from a slightly lengthened greenhouse. It is a new interpretation of a 2+2 coupe with an imposing road presence that demonstrates an uncluttered, pure and timeless execution and represents a new design ethos for Kia.
Kia Kee features a broad stance and a low profile, with three unique exterior elements – the strong and powerful frontal design with its distinctive headlamps and eye-catching LED cluster, a dynamic profile with striking greenhouse treatment and 20-inch diameter alloy wheels. Measuring 4,324 mm long, the Kia Kee is powered by a ‘next generation’ 2-litre, V-6 gasoline engine producing 200 ps, mated to a six-speed automatic transmission.
“The new Kia Kee is a clear and emphatic statement that the future of the Kia brand is set to be one that will excite and surprise an entirely new audience of consumers,” commented Peter Schreyer, Chief Design Officer Kia Motors. “In making this design departure for Kia it was essential to my thinking that we did not lose sight of the fact that the Kia brand must continue to appeal to customers in the mainstream. It would have been easy to present an extreme
supercar at Frankfurt that would attract plenty of attention, but could have no place in Kia’s future. Our sports coupe concept is not simply a flight of fancy but represents an affordable dream for sports car lovers.”