2009 Kia Gogogear SOUL

The last customized SOUL Kia presented at the SEMA Show is the Gogogear SOUL. The car will be the official peace car at the 2010 US Touring Car Championship (USTCC) season.

Kia Gogogear SOUL

"Building on our involvement in the GRAND-AM KONI Challenge Series and in an effort to introduce the Kia brand to even more racing fans, apparel maker GoGoGear.com has created a highly modified version of the popular Soul urban passenger vehicle which will serve as the official pace car at several races throughout the 2010 US Touring Car Championship (USTCC) season."


I found Kia Soul to be ok, kinda odd for the stereo and climate-control switchgear feels quite well-made, but the controls for the turn signals and the wipers are cheap.

KIA still has a long way to go if they want to buy the attention of car racer. But slowly but surely, they are making a scene. Being the official peace car of the UTSSC, they will definitely earn a good reputation, as compared to other race car manufacturer like Ferrari, Chevrolet and Cadillac.

A crime against all cars.

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