Kia has unveiled a new special edition SOUL. Called Denim Soul, the new special edition is priced at $17,301 with a five-speed manual transmission, and $18,250 with an automatic.

The new Denim Soul features a unique denim exterior color, striking white side-view mirrors with matching white 18-inch alloy wheels, front fender turn signal indicator lights, a wing-type rear spoiler and a bold off-set white racing stripe completing the rally-inspired look. The Denim Soul is based on the Soul+ model and is fully loaded with the Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moonroof and fog lights all included for this special edition.

Press release after the jump.

2010 Denim Kia Soul

Specifications

• Make: Array
• Model: 2010 Denim Kia Soul
• [do not use] Vehicle Model: Array

Press release

Kia Motors America (KMA) today rolls out the first all-new special edition for the Soul model line, the 2010 Denim Kia Soul, a unique iteration of the popular urban passenger vehicle that further emphasizes Soul's cutting edge style and youthful, fun character. Matched with impressive fuel economy and safety features standard on all models, the special-edition Denim Soul provides consumers with even more personalization options.

"Denim Soul incorporates edginess and confidence," said Michael Sprague, vice president of marketing, KMA. "It illustrates our commitment to fresh design, even on a vehicle that's been in the marketplace only a few months, and it's the first of more special editions to be offered in 2010 for the recently introduced Kia Soul."

Exclusive to the Denim Soul is a unique denim exterior color, striking white side-view mirrors with matching white 18-inch alloy wheels, front fender turn signal indicator lights, a wing-type rear spoiler and a bold off-set white racing stripe completing the rally-inspired look. The Denim Soul is based on the Soul+ model and is fully loaded with the Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moonroof and fog lights all included for this special edition.

The special edition Denim Soul starts at $17,301 with a five-speed manual transmission, and $18,250 with an automatic.

Denim Soul builds from the Soul+ model, which offers standard keyless remote entry, privacy glass on the rear and rear side windows, body-color door handles and dual body-color power side mirrors along with 16-inch alloy wheels with P205/55R16 tires. Soul+ offers additional standard features including cruise control with steering wheel-mounted controls, Bluetooth® hands-free connectivity, dual 12-volt power outlets and tweeter speakers, all enhancing creature comforts on the road, as well as a covered upper storage bin, dual visor vanity mirrors with covers and dual map lights. Black cloth seats are adorned with Soul logo inserts, further personalizing the cabin.