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2010 Kia Sportage by Antenna Magazine


Kia is bringing back the days where if two men had a problem with each other, they would choose their weapons, count to ten, and do battle. What the heck are we talking about? Two custom Sportage concepts that were created by Antenna Magazine for taking part in "The Duel." One of the concepts is painted in matte red and is called "Play" while the other is in metallic blue and is called "Work".

The Sportage Play gets new 20-inch MRR HR4 wheels, a custom Yakima roof rack outfitted with a red and black Cannondale QuikFX Bike with unique bike pedals and seat. Illuminating the path to the technological future is the iPod Touch fitted right in the center control. The cargo area out back gets transformed by a custom-painted locker, motorized stainless steel barbecue grill, and a 22-inch LCD television. Tailgating anyone?

The Work version gets a full closet and dressing station fitted nicely within Sportage’s spacious cargo area. This allows the professionals of the world to have their option of up to two suits, five shirts, and five belts for any work situation.

The classic battle. So, which is it? Work or Play?

Press release after the jump.

Press release

Proving the 2011 Kia Sportage compact CUV can be both all business and all pleasure, KMA has again teamed with fashion and lifestyle magazine, Antenna, showcasing two custom Sportage concepts, created by Antenna, in "The Duel." One of the customized Sportages is aimed at the recreational enthusiast and the other toward the on-the-go professional with cool gadgets, technologies, features and materials to fully appeal to all sides of the everyday male.

Kia Sportage by Antenna Magazine

The matte red "Play" Sportage concept presents the fun, active side of the everyday male with a vehicle perfectly designed to pursue his personal interests. With new 20-inch MRR HR4 wheels, a custom Yakima® roof rack outfitted with a red and black Cannondale® QuikFX Bike with unique bike pedals and seat, drivers are able to stay active even at a moment’s notice. An iPod Touch® was molded into the center console for easy access to today’s latest news and music, while the cargo area was transformed into a tailgater’s dream with a custom-painted locker, motorized stainless steel barbeque grill and 22-inch LCD television.

Kia Sportage by Antenna Magazine

For the tech-savvy professional on-the-go, the metallic blue "Work" Sportage concept is the perfect vehicle for business. With a full closet and dressing station fitted nicely within Sportage’s spacious cargo area, the professional male has the option of up to two suits, five shirts and five belts for any work situation.



6 comments:

It’s great to see that KIA is showing a bit of attitude and uniqueness I think Hyundai should learn about this thing and come up with their own design so that they will stop in cloning their design.

Give it a sweet lower front lip and then entire front end goes from dorky to badass finishing off the rest of a nicely design CUV.

I really like the Sportage. My only thoughts are since no one will take this thing off-roading, it doesn’t need the lame, pointless CRV/RX offroading angled front lip since it won’t be steamrolling into any hills.

well, I really love it. it shares the technology of Hyundai santa fe, It has a R engine fuel efficient and powerful engines.

I like both concepts, but does anyone else find it strange that neither Sportage is equipped with a navigation system?

it looks so sporty classy and elegant with that color..Kia Sportage compact CUV

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