Kia’s highly popular ’Hamster’ campaign drew some rave reviews from a lot of people when it began airing a couple of years ago. It’s become so popular that Kia actually developed a special edition Soul late last year, which it previewed at SEMA last October.
What we didn’t know and what the Korean automaker recently announced is that they’re in the process of releasing a special edition Kia Soul called the ’Hamster Edition’ in the very near future. Details behind the special edition model have yet to be announced, but there have been whispers saying that the Hamster Edition will come with black exterior graphics, a rear spoiler, and a set of 18" alloy wheels outside while its interior will boast of a push-button ignition, automatic climate control, black leather seats, and special edition floor mats commemorating the car’s exclusivity.
It’s very rare that a commercial can be so popular that it leads to a special edition car being built to celebrate it. Kia’s "This or That" ads paved the way for the Soul Hamster Edition, proving that the auto industry won’t hesitate on riding a popular campaign and milking it for all its worth.
Note: Photos are of the 2010 Kia Soul Hamster Concept.