Kia has officially confirmed today the launch of the new special edition Soul Red Rock. The model has been inspired by the beautiful rock formations found in the Southwest United States. The new model is now on sale at a starting price of just $20,600.
The model will be distinguished by a number of unique features designed to set it apart from other Soul variants. These particular elements will start with a Canyon exterior color and continue with a high-gloss black front fascia and mirror housings. The interior is adorned with exclusive black leather trim and brown cloth seats. Standard amenities include automatic climate control and heated front seats.
"The wildly popular Soul has been a game-changer for Kia since it arrived in 2009, and our series of special editions over the past three years have added individualism and exclusivity to an already fun and youthful vehicle," said Michael Sprague, vice president of marketing and communications, KMA. "Style and flair are key to Soul’s success, and the Red Rock Special Edition, which has plenty of both, will help drive sales into 2012."