2013 Kia Sorento "Justice League" by West Coast Customs

The San Diego Comic-Con opened up today and what better way to celebrate it than with a comic book-inspired ride? Well, Kia was happy to deliver the goods by way of a Justice League-inspired 2013 Sorento that took a whopping 10 months to complete.

For those that don’t know, the Justice League first appeared in The Brave and Beautiful issue No. 28, which was put on shelves in 1960. The original seven members of the famed comic book team were Batman , Superman , Aquaman , Flash , Green Lantern , Wonder Woman and Martian Manhunter, but many characters came and went through the years. This Sorento features all of the original characters with the exception of the lesser-known Martian Manhunter — in his place is more mainstream Cyborg — painted on each side of the vehicle by West Coast Customs. Each of the characters on this Sorento also had their own individual customized Kia and you can see each one by clicking on each name above.

Up front, the hood features a "Justice League" decal and nothing else, giving the crossover a clean, but still custom, look from the front end. The Kia also received blacked-out upper and lower grilles.

On the inside, the customization continues. West Coast Customs reupholstered all three rows of seats with one character’s colors and logo on each seat. Up front, the driver’s seat features the Superman logo and red piping, and the passenger’s seat features a batman logo on the headrest and gold piping. The three center-row seats features Wonder Woman, Green Lantern and Flash logos with their respective colored piping. Finally, the third row of seats feature Aquaman and Cyborg logos with piping to match.

Also customized are the door panels, which feature comic strips on the upper inserts and color-coordinated piping, and the center console with its comic-strip covering.

What’s more, is that you can buy this custom rig on Ebay and bidding runs from today through July 27th here. The profits from the auction will go to help the We Can Be Heros campaign, which helps feed starving families in the Horn of Africa. So, not only can you own an awesome ride, but you also help a great cause, it’s a win-win situation.

The customization is based on a Sorento EX with a 3.5-liter V-6 engine that puts down 276 horsepower and 248 pound-feet of torque.

Click past the jump to read more about the Justice League Sorento.

Justice League Sorento Up Close

Driver’s Side

Kia Sorento "Justice League" by West Coast Customs

Accompanying you on the driver’s side of the Sorento are three of the seven superheros: Batman, Green Lanter and Wonder Woman. The airbrush work by West Coast Customs is impeccable and make it look as if these three are tearing the side of the Kia apart to save the world.

Passenger’s Side

Kia Sorento "Justice League" by West Coast Customs

The passenger side of the Sorento is graced by none other than Superman, Flash, Cyborg and Aquaman. Again, the airbrushed details are so precise, you would swear you were reading a comic book as this Crossover drove by.

Hood

Kia Sorento "Justice League" by West Coast Customs

For good measure, WCC airbrushed on a Justice League emblem, just in case a passerby happens to miss the massive characters on the sides.

Interior

Kia Sorento "Justice League" by West Coast Customs

Unlike some of the other DC Comic-inspired Kias, the Justice League rig has a very subtle interior with each headrest featuring an embroidered logo of one of the seven Justice league members. Additionally, each seat and the door panels feature piping to match one of the characters.

Press Release

DC ENTERTAINMENT KICKS OFF SAN DIEGO COMIC-CON BY UNVEILING ONE-OF-A-KIND JUSTICE LEAGUE CAR

Kia Sorento "Justice League" by West Coast Customs

SAN DIEGO, July 17, 2013 – DC Entertainment (DCE) opened San Diego Comic-Con today with a blend of artistry and giving, unveiling the JUSTICE LEAGUE-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America. The Sorento’s eye-catching design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience. Created to raise awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, the collection of all eight JUSTICE LEAGUE-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park, Official Comic-Con Partner.

Following the unveiling, DCE President Diane Nelson announced that the newly revealed JUSTICE LEAGUE car would be the centerpiece of a special online charity auction on eBay which benefits the “We Can Be Heroes” campaign. Nelson announced that the 10-day charity auction was now live through July 27, 2013 at www.ebay.com/wecanbeheroes.

“Our goal in 2013 was to bring our fans and the JUSTICE LEAGUE Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,” Nelson said. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee.”

The seven-seat Sorento marks the final chapter in a 10-month, eight-vehicle partnership between DC Entertainment and Kia based on the iconic characters that make up the JUSTICE LEAGUE – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – each of which are featured on their own car designed by Lee. The final car captures the entire JUSTICE LEAGUE, as drawn by Jim Lee, with world-famous West Coast Customs recreating Lee’s artwork through hand-painted, custom air-brushing.

“This project has been challenging and rewarding for me as an artist and Kia has been a terrific partner,” Lee said. “It was a lot of fun to finish the last car in front of the live audience and I think anyone that visits the exhibit this week will really enjoy seeing all eight cars together.”

The online charity auction also includes spectacular artwork from some of today’s top contemporary artists and inspired by DC Comics’ JUSTICE LEAGUE characters. The centerpiece of this collection is Justice, a large-scale piece of original artwork by Jim Lee that features the profile of Batman in a color palette inspired by the hues of Africa – yellow, green, red and black.

“Auctioning the Justice League-inspired Sorento is the perfect way to finish off what has been a very positive and successful partnership between Kia and DC Entertainment to benefit the ‘We Can Be Heroes’ campaign,” said Michael Sprague, executive vice president, marketing & communications, Kia Motors America. “Like all of the Justice League-inspired vehicles before it, this customized Sorento blends the automotive and pop-culture worlds while also allowing Kia to extend our philanthropic efforts to support this very worthy cause.”

"At eBay we strive to connect our audience with unique items they are passionate about" said Gene Cook, GM of Emerging Verticals for eBay. "We are thrilled to partner with DC Entertainment to bring this exciting Justice League event to our comic and super hero enthusiasts as well as leverage our Giving Works platform help the "We Can Be Heroes" initiative reach their fundraising goals."

To date, the We Can Be Heroes giving campaign has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.


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