With the Urraco, Ferruccio Lamborghini intended to build a more economical sports car which comes in the same price bracket as the Porsche. The Coupe 2+2 line, presented in 1970, another one of Nuccio Bertone ’s whims, a new 8-cylinder engine is designed for the engine, launched on the market first with a 2.5 liter displacement and later (in 1974) with 3 liters, while a 2-liter V8 was also proposed for the Italian market.
Initially Lamborghini planned an annual production of 2,000 vehicles but, starting from 1972, only 780 Urracco, of which 520 of the P 250 version, 194 of the P 300 model and 66 P 200 for Italy were sold in ten years.
Lamborghini Urraco (translated as "little bull") made its official debut at the 1970 Turin Auto Show. It was a 2+2 coupe with body designed by Marcello Gandini, and rather than being a supercar, it was created as a competitor for models like Ferrari Dino and Maserati Merak.