Numerous rumors have indicated that the Urus will eventually hit production soon, but it wasn’t concrete until recently when Winkelmann put all the speculation to rest.
"We’re working on it [the production Urus] and it will come, which will be good for the brand," Winkelmann told Automotive News in Japan last week.
"We’re going low profile now. I can’t tell you much on details now, but when we get close to the launch, we will have more."
Those two statements, while falling short of exacting specific details about the production Urus, are as clear as any statement we’ve heard about the fate of the Lamborghini SUV since the concept made its debut at the Beijing Auto Show last year.
The mere fact that it came from Lamborghini’s CEO means that it’s about as credible a statement as it gets.
So if you’ve been pining to see the Lamborghini Urus hit production, you can rest easy knowing that Winkelmann has confirmed its headed there. At this point, the only question is "when?"
Click past the jump to read about the Lamborghini Urus
Harry Metcalfe from Evo Magazine was one of a select few to find himself at Lamborghini ’s 50th anniversary gala and apparently he took to tweeting during the event. One of his tweets alerted us to something that we all assumed but were still uncertain of: Lamborghini will produce its first SUV since the LM002 starting in 2017.
You read that right, folks; we are just three or four model years – depending on whether Metcalfe was talking U.S. model years or Euro model years – away from seeing the Lamborghini Urus in showrooms. Of course, we do take this report with a little doubt, as it is not straight from the mouth of Lamborghini, but the source is still rather reliable.
Surprisingly, the Tweet has remained up for quite a long time without Metcalfe getting too much flak from Lambo over it. And the longevity of this tweet lends a little authority to it, as Lamborghini is quick to squash any leaks that are either huge secrets or outright lies.
We’ll keep an eye on the twitter world to see if Metcalfe changes his tune soon or if Lamborghini chooses to release this information after seeing how much press it’s getting. Stay tuned!
Lamborghini’s long-awaited entry into the SUV market with the Urus isn’t set to happen in the foreseeable future. But, according to Audi boss Rupert Stadler, it’s still "on track" to arrive as a production model at various auto shows in late 2016.
That much was said by Stadler, who told Autocar that the production model of the Urus is expected to be green lit later this year with an eye towards a production-model debut in 2016.
“Lamborghini has to do it; because of the need to dovetail into production cycles, we should see the Urus in 2017,” Stadler said.
The Urus is set to be based on the same new-generation MLB platform as the rest of SUV’s under the Volkswagen umbrella. The only difference is that the Lamborghini will make extensive use of lightweight materials, possibly to differentiate itself as an ultra-luxury SUV.
Remember, the Urus is Lamborghini’s entry into an already crowded SUV market and while the rest of the lot don’t hold the esteem of the Lamborghini name attached to them, it’s still important for the Urus to be a step above its expected competition. That’s precisely why Lambo is expected to slap on a 4.0-liter twin-boosted V-8 engine that will pump out just about 600 horsepower with an estimated 700 pound-feet of torque.
Just a few days ago, the production version Lamborghini Urus was revealed by a set of leaked patent drawings . Today, new details suggest that indeed the Urus SUV is nearing production approval and it could also be the first hybrid model in Lambo’s lineup.
In fact, it has been pretty clear that the future Urus will be offered with a new powertrain ever since the concept version was brought onto the market, as its hood was too short to house either the V-10 or the V-12 engine currently used by the Italian maker.
Apparently, Lamborghini CEO Stephen Winkelmann suggested that the production version Urus could be offered with a plug-in hybrid setup. The model is believed to combine a 600-horsepower V-8 engine with an electric motor for a total output of 670 horsepower. Still, this looks to be just one of the powertrains proposed for the Urus. Unfortunately there are no details on the second option.
Hints have already been dropped about the future of the Lamborghini Urus SUV as a production model. While the Italian automaker appears to be inclined to send the Urus to production, it’s in no rush to do so.
That much was made clear by Lambo CEO, Stephan Winkelmann, during a recent talk with Auto Express. “The Urus isn’t an immediate priority and won’t happen until 2017 at the earliest," Winkelmann said, before adding, "To be honest, we don’t need it right now, as we have plenty of new cars available that are selling well and will continue to sell well.”
That’s the rub for Lamborghini. While some of its peers have enjoyed relative success with their own SUVs, Lamborghini, like Ferrari , probably isn’t as enthusiastic about building an SUV, particularly because it’s always packaged itself as the ultimate supercar manufacturer. On top of that, its new flagship exotic, the Aventador , has been a hit in the public and future variants are all in the pipeline, including a GT model, a Super Veloce model, a Superleggera, and who knows knows how many custom one-offs will be made based on the supercar similar to the Aventador J .
So yeah, if you’ve been waiting with baited breath to know when the Urus SUV will head to production, you might have to hold that breath for a little while longer.
With its acquisition spending-spree apparently over – for now – Volkswagen has turned its attention to developing its current models, which are plentiful. Two models, however, are likely receiving the wrong kind of attention, as Reuters is reporting the Lamborghini and Bentley may see their respective SUVs – the Urus and EXP 9 F Concept – delayed.
As we all know, the European market has been ravaged by the crash of the global economy and VW has been one of the handful of European automakers to succeed in these dark days. This delaying of the two limited-production SUVs would help VW stretch its funds farther with its more productive lineups, like itself, Audi, and Seat . VW is planning a spending review and the final answer will not come until November 23rd, so we’re stuck waiting on an answer for at least a month.
Also up for a potential delay is the upcoming Bugatti sedan, which, just like the Bentley and Lamborghini SUVs, will only be produced and sold in very small numbers. We’ll keep an eye on this situation, as VW inches toward cutting its manufacturing by a reported 300,000 units.
We’ll bring you more information as it comes across the wire.
With Porsche introducing an SUV in 2003, it was only a matter of time before the other premium sports car and supercar manufacturers joined in the fun. After years of rumors, whispers, and planning, Lamborghini is the next to cross over into the high-performance soccer mom world, AKA the SUV realm, with the oddly named Urus.
Though the name sounds odd, it is very appropriate for the model. The urus, also called the aurochs, is an ancient ancestor of the modern day cow, which went extinct in 1627. These things were massive, ranging from 61 to 71 inches tall at the shoulders and weighing in at 1,500 lbs – phew, that’s a lot of quarter pounders. This makes the urus one of the largest bulls ever recorded, which is appropriate, considering the Lamborghini Urus is almost certainly going to end up being the largest to boast the raging bull emblem.
Now that we have turned off Animal Planet, we can continue with the Lamborghini Urus and not the extinct cow relative. There is some debate as to whether Lamborghini can actually support an SUV, especially after the LM002, the original Lambo SUV, fizzled out in 1993 with only 328 models ever produced.
So, can Lambo actually have a successful SUV this time around, and how does it stack up against the Porsche and the upcoming Bentley SUVs ?
When Lamborghini unveiled the Urus Concept at the 2012 Beijing Auto Show, it came with the announcement that a production version would arrive sometime in 2017. And now, in an interview with Automotive News, Maurizio Reggiani has stated that the company hopes the Urus will become its top-selling model with an annual volume of 3,000 because of strong demand in China, the United States, Europe, Russia, and the Middle East. That’s almost double compared to the 1,600 vehicles Lamborghini sold last year.
The future Urus will be built on the Volkswagen new PL73 platform that will be used for the next-generation Audi Q7 , Porsche Cayenne , and Volkswagen Touareg, as well as the production version of Bentley’s new SUV. Lamborghini also hopes that their future SUV will weigh as much as 4400 lbs - or about 440 lbs lighter than any of the models in its segment. And because the new platform will be made of steel, Lamborghini will need to use innovative technologies to hit their target weight. One of these solutions is a T-shaped, forged-carbon composite structure that extends from the central tunnel to the rear suspension hinging points.
Reggiani also confirmed that a twin-turbo, gasoline-direction-injection V-8 is a strong possibility because it "improves weight distribution without forcing an increase to the SUV’s wheelbase and overall length." This engine will be coupled to a permanent four-wheel-drive system and most likely a dual-clutch transmission.
Rumors about a Lamborghini SUV were floating around for about five years before Lamborghini finally decided to ’fess up to the fact that the Italian brand was ready to jump headfirst into the SUV market. There was talk that a production Estoque was in the running as opposed to the SUV, but with the Porsche Cayenne’s growing sales and Bentley ’s announcement of a future SUV, there was no way Lamborghini was going to miss out on the SUV honey pot. Now they have bought themselves some time before officially rolling out a production SUV by debuting the Lamborghini Urus Concept at the 2012 Beijing Auto Show.
Like with all other Lamborghini models, the new Urus name comes from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. Urus bulls could measure up to 1.8 meters at the shoulder. How’s that for a little Discovery Channel information?
But back to the Urus Concept. The front end is clearly a mark of the Lamborghini brand and features elements already seen in models like the Aventador and the Sesto Elemento Concept . It also features the same red livery as seen in the previously announced Aventador J and the same coupe-like profile as seen on the BMW X6 . Under the hood, Lamborghini has placed a 600 HP engine and has been promised that the Urus will offer the lowest CO2 figures of all comparable vehicles.
Rumors about a possible Lamborghini SUV have been circulating for a very long time, with the first whispers beginning back in 2007. Since then, Lamborghini has denied plans for the monster mobile numerous times, but after Bentley confirmed the addition of an SUV to their line-up, Lamborghini started drinking from the rumor pool for ideas. Now plans for a Lamborghini SUV are in full force, joining the Aventador and Gallardo on the list of Lamborghini’s newest models and nixing the thought of a production version of the Estoque .
Lamborghini unveiled a first concept version at the 2012 Beijing Auto Show, but new reports are stating that the production version won’t be following it in the near future. Lamborghini CEO has confirmed that a production version won’t go on sale until late in 2017. This is actual a rather strange move considering Bentley is preparing to unveil their production version of the EXP 9 F SUV concept in the next three years.
The production version of the Lamborghini SUV will be powered by a revamped version of the Gallardo ’s V10 gasoline unit, although the Urus concept came with a 4.0-liter twin-turbo V8 engine that produces 600 HP.
"We definitely need a third line in the mid- and long term," said CEO Stephan Winkelmann to a German paper. "An SUV would be the first Lamborghini for everyday use, not just for the race track or weekends. We would have the opportunity to win new customers. It usually takes 48 months until an all-new vehicle arrives at dealers, so the new Lamborghini would not be available to buy before 2017."
Updated 07/12/2012: The British magazine CAR is reporting that next Lamborghini SUV will be priced at about €170,000 - or about $210,000 at the current exchange rates. With this price the production version will be about €20,000 ($25,000) cheaper than the Gallardo
Hit the jump to read more about the future Lamborghini SUV.