2014 Lamborghini Aventador LP720-4 50° Anniversario

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Earlier this year, it was rumored that Lamborghini would unveil a special Aventador LP720-4 at the 2013 Geneva Motor Show as a celebration to its 50th anniversary. But the show only brought that strange-looking Veneno three-off supercar.

It looks like Lamborghini decided to keep this special edition for the 2013 Shanghai Auto Show - a date that gets closer to its May 7th anniversary. Lambo has named the new special edition the Aventador LP720-4 50° Anniversario and its name pretty much says it all. In Lamborghini speak, that name translates that it celebrates the company’s 50th anniversary and its output has been increased by an extra 20 horsepower.

The model has received a special Giallo Maggio (May yellow) exterior paint - as a tribute to the most preferred color chosen by Lamborghini costumers since May 1963.

The new Aventador LP720-4 50° Anniversario will be limited to only 100 units.

Updated 04/23/2013: Lamborghini has dropped the first promo video for the new LP720-4 50° Anniversario special edition built to celebrate the company’s 50th anniversary. Also released is Lamborghini CEO, Stephen Winkelmann, describing the Aventador LP720-4 50° Anniversario. Enjoy!

Hit the jump to read more about the Lamborghini Aventador LP720-4 50° Anniversario.

Exterior

Lamborghini Aventador LP720-4 50° Anniversario

The first obvious update offered for the 50° Anniversario edition is this special exterior paint called Giallo Maggio (May yellow). Devel Devel oped as a tribute to the most appreciated color among Lamborghini customers, this particular yellow features an intense glitter effect and is structured in a layer of transparent and highly reflective particles that makes the supercar truly glisten, especially in the sun.

Along with this exclusive color, the new anniversary edition also received an improved aerodynamic kit. Up front, it gets enlarged air intakes and splitters, and on the rear, Lamborghini added an enlarged diffuser and expansive meshwork that further improves engine compartment ventilation. All the new elements and the side sills are offered in matte black.

According to the Italian company, in the new 50° Anniversario edition, the aerodynamic efficiency has been improved by 50 percent when compared to the standard Aventador.

Interior

Lamborghini Aventador LP720-4 50° Anniversario

On the inside, Lamborghini developed extremely fine, natural, semi-aniline leather that you can order in a combination of colors inspired by the Lamborghini’s home in the Italian region of Emilia-Romagna: Nero Ade (black) combined with either Terra Emilia or Giallo Quercus.

No matter the color you choose, Lamborghini is offering an exclusive Q-Citura stitch - a diamond pattern introduced especially for this special edition.

Drivetrain

Lamborghini Aventador LP720-4 50° Anniversario

Under the hood of the new 50° Anniversario special edition, Lamborghini has placed the same V-12 engine as in the standard Aventador, but with a new engine calibration. As a result, the output has been increased from the standard 700 ponies up to 720 horsepower.

As usual, the engine is mated to an extremely fast-shifting ISR transmission and will sprint the supercar from 0 to 60 mph in just 2.9 seconds and up to a top speed of 217 mph – these are the same numbers as the standard model, so don’t expect a huge boost from the extra 20 horses.

Driveline Specifications:

EngineV-12
Displacement6.5-liter
Horsepower720 HP
0 - 100 km/h (62 mph) 2.9 seconds
Top speed350 km/h (217 mph)

Prices

The new Lamborghini Aventador LP 720-4 50° Anniversario will be limited to only 100 units worldwide. Prices will be announced at a later date.

Competition

2013 Ferrari F12berlinetta

Ferrari F12 berlinetta

Ferrari unveiled the F12berlinetta at the 2012 Geneva Motor Show. It comes with a V-12 engine that delivers a total of 740 horsepower and 508 pound-feet of torque. The model sprints from 0 to 60 mph in just 3.1 seconds and goes up to a top speed of 211 mph, making it slightly slower than the Aventador.

Conclusion

Lamborghini Aventador LP720-4 50° Anniversario

The new Aventador LP720-4 50° Anniversario is just another way of celebrating a great birthday for Lamborghini. The fact that it gets an exclusive color, an updated interior and most importantly, 20 extra horsepower under the hood will help it sell like hot cakes. Let’s just hope price won’t be too increased when compared to the standard version.

LOVE IT
  • That yellow looks cool
  • More powerful than standard version
  • Updated look on both exterior and interior
LEAVE IT
  • Just 100 units
  • For sure will be more expensive

Press Release

In celebration of its 50th birthday and against the backdrop of the Shanghai Auto Show, Automobili Lamborghini is presenting a very special super sports car with exclusive equipment and technology. The Lamborghini Aventador LP 720-4 50° Anniversario is a limited and numbered series of 100 units worldwide. Each unit has a Forged Composite® badge with the 50° logo and a serial number.

Lamborghini Aventador LP720-4 50° Anniversario

With its output increased to 720 hp, its new performance-oriented front and rear design, the special paintwork and unique interior trim, this Aventador is one of the most exclusive models ever produced in the history of Lamborghini.

The Aventador LP 720-4 50° Anniversario represents a new highlight of this globally successful model range with carbon-fiber monocoque, twelve-cylinder engine and permanent all-wheel drive. With its output of 720 hp, the 6.5-liter twelve-cylinder in the Aventador LP 720-4 50° Anniversario is 20 hp more powerful than the current V12 in the Aventador LP 700-4. This is due to a new specific engine calibration. With its extremely fast-shifting ISR transmission, the anniversary model accelerates from zero to 100 km/h in 2.9 seconds and reaches a top speed of 350 km/h.

Lamborghini Aventador LP720-4 50° Anniversario

The front and rear fascias of the 50° Anniversario model have been redesigned and the aerodynamics further optimized. The front air intakes and the aerodynamic splitter have been enlarged and extended, and small flaps set into the sides. The rear end is completely new and features an enlarged diffuser and expansive meshwork that further improves engine-compartment ventilation. Overall, handling stability at extreme speeds has been optimized without impacting drag characteristics due to an increase of more than 50% in the aerodynamic efficiency compared to the Aventador LP 700-4.

The newly developed paintwork on the 50° Anniversario edition, Giallo Maggio (May yellow) is a tribute to the most preferred color chosen by Lamborghini costumers since the Miura and references the founding of Automobili Lamborghini in May 1963. The exclusive Giallo Maggio is an all-new color with a particularly intense glitter effect and will only be available on this edition. The structure of this paintwork in sparkling yellow includes a layer of transparent and highly reflective particles, that make the Aventador truly glisten, especially in the sun. The front and rear, as well as the sills, have a two-tone design in Giallo Maggio and matte black that emphasize the Aventador’s streamlined shape. Matching perfectly are the wheels painted in high-gloss black. Naturally, the Aventador LP 720-4 50° Anniversario can also be ordered in every imaginable color through the Ad Personam individualization program.

Lamborghini Aventador LP720-4 50° Anniversario

The interior of the Aventador LP 720-4 50° Anniversario is upholstered in an extremely fine, natural, semi-aniline leather. This leather, specifically developed for the Aventador 50° Anniversario, is worked through a particular tanning and coloring process that accentuates the full grain, natural look and smoothness of the leather. The colors offered are inspired by Lamborghini’s home in the Italian region of Emilia-Romagna. Thus, Nero Ade (black) is combined with Terra Emilia, a shade of brown evoking the earth of the region, a color that evaluates the exclusive positioning of this model. An alternative color is Giallo Quercus, a yellow color matching the exterior and stressing the vehicle’s sporty nature, is named for the yellow oak tree in the Sant’Agata Bolognese coat of arms. Featured in both versions is the exclusive Q-Citura stitch, a diamond pattern introduced especially for this celebratory model that highlights the Italian craftsmanship found in the interior of the Aventador 50° Anniversario.

Lamborghini Aventador LP720-4 50° Anniversario

At the Shanghai Motor Show 2013 Lamborghini is also presenting the Gallardo LP 560-2 50° Anniversario. It is painted in Bianco Opalis, a shimmering white, and boasts exclusive features like the carbon-fiber rear wing from the Gallardo Superleggera and the transparent engine cover. Furthermore appearing in Shanghai are an Aventador LP 700-4 Roadster in Bianco Isis and a Gallardo LP 560-4 Spyder in Grigio Telesto.
All Lamborghini models built in the 2013 anniversary year feature the 50th anniversary emblem in the cockpit. Like every Lamborghini, it is made using a combination of hi-tech and artisanal craftsmanship – the emblem is produced in Forged Composite, a carbon-fiber material patented by Lamborghini. The glazed “50th” logo is then applied by hand by experienced specialists.


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