2017 Lamborghini Urus

Lamborghini Urus

With Porsche introducing an SUV in 2003, it was only a matter of time before the other premium sports car and supercar manufacturers joined in the fun. After years of rumors, whispers, and planning, Lamborghini is the next to cross over into the high-performance soccer mom world, AKA the SUV realm, with the oddly named Urus.

Though the name sounds odd, it is very appropriate for the model. The urus, also called the aurochs, is an ancient ancestor of the modern day cow, which went extinct in 1627. These things were massive, ranging from 61 to 71 inches tall at the shoulders and weighing in at 1,500 lbs – phew, that’s a lot of quarter pounders. This makes the urus one of the largest bulls ever recorded, which is appropriate, considering the Lamborghini Urus is almost certainly going to end up being the largest to boast the raging bull emblem.

Now that we have turned off Animal Planet, we can continue with the Lamborghini Urus and not the extinct cow relative. There is some debate as to whether Lamborghini can actually support an SUV, especially after the LM002, the original Lambo SUV, fizzled out in 1993 with only 328 models ever produced.

So, can Lambo actually have a successful SUV this time around, and how does it stack up against the Porsche and the upcoming Bentley SUVs ?

You’ll have to click past the jump to find out.


Lamborghini Urus

One of the biggest reasons for the LM002’s failure is likely that it was not recognizable as a Lamborghini Lamborghini . It looked more like a Humvee with a Lambo emblem on it. The Urus, on the other hand, is distinctly a Lamborghini, featuring all of the hard angles and aggressive styling a Lambo buyer would expect.

The frontward-pointing arrow design of this SUV is the first thing that screams “Lamborghini,” as this is a staple on nearly every raging bull for as long as we can remember. Most of the Urus’ styling is borrowed from the Aventador, just on a grander scale. The headlights are slightly smaller than the flagship Aventador, but they still create the “Y” shape that we all know and love, and they boast LED bulbs on the inside. You also get the large air intake cutouts in the front bumper that closely resemble the Aventador’s intake cutouts.

Lamborghini Urus

The Urus’ roof line has a very subtle, but noticeable, double hump feature. This roof line sweeps rearward, through a slight rooftop spoiler, to likely one of the sexiest back ends you’ll ever see on a fat SUV, boasting the signature Lamborghini hard angles and stylized taillights. Beneath these shapely taillights are four exhaust exits – two on each side – that likely omit a sound that is easily identified as a Lamborghini.

The side profile of the Urus looks like Lamborghini took one of its bad-ass supercars and jacked it up on a truck frame, hillbilly style, but with the class expected from this boutique automaker. Just behind the front wheels, you have heat extractors for either the engine or braking system, maybe even both. Shooting rearward from the top of each extractor is a rising belt line that continues until it runs into the slightly exaggerated rear wheel wells.

Lamborghini Urus

At each corner of the Urus, Lamborghini has included a massive set of 24-inch double-spoke rims. These rims are made of aluminum and finished in matte.

Overall, this is one sexy exterior, but it’s still a little silly to see a Lamborghini SUV.


Lamborghini Urus

One of Lamborghini’s key focal points with the Urus was to make its interior rock solid. Unlike most SUVs, the Urus only holds up to four adults – one driver and three passengers – but the experience of sitting in the Urus is described as like “wearing a perfectly made-to-measure suit” by Lamborghini. The interior is an area where a sports car can put on a ton of lbs, so Lamborghini built nearly every interior component from carbon fiber reinforced polymer, which drastically reduces weight.

Lamborghini Urus

Lowering the clutter behind the steering wheel was another focal point, as the only items behind the wheel are the paddle shifters. Turn signals, lights, and wipers are all controlled via the multifunction steering wheel or the screen behind the steering wheel. Don’t expect that feature to make it to production, as too many laws regulate the headlight and turn signal interfaces to allow this type of function.

The interior is nice, but do not expect it to even remotely resemble the current design when the Urus hits the market.

Engine and Drivetrain

The engine is what really makes a Lamborghini what it is, and the Urus is definitely a Lambo. It will boast a 4.0-liter twin-boosted V-8 engine that will pump out just about 600 ponies. There is no torque number available, but given it has two massive turbos bolted to it, we would anticipate the torque being in the 700 pound-feet range, at least.

A dual-clutch automatic transmission will transmit these horses to all four wheels, via a permanent all-wheel-drive system. To boot, Lamborghini will enhance the AWD system with a traction control program that will keep everything nice and grippy for you.


Lamborghini Urus

Though the Urus is about five years away from production, there are reports that the Urus will run €170,000 ($208,215). That’s quite a pretty penny for an SUV.


Porsche Cayenne Turbo

The first level of competition for the Urus is the Porsche Cayenne Turbo. At a “budget” price of $107,100 in 2012, the Cayenne jumps out to a huge advantage against the Urus. The good stops there, however, as the 4.8-liter V-8 turbocharged engine in the Cayenne Turbo pumps out only 500 horsepower and 516 pound-feet of torque, a huge deficiency when pegged against the Urus. Weighing in at a flabby 4,784 lbs doesn’t help it any either, as we expect the Urus to come in under 4,500 lbs. Another high point with the Cayenne is the fact that it can do some real-life work, as it tows up to 7,716 lbs.

Bentley EXP 9 F

The next competitor in line is not due to hit the market in about three years, and that is the Bentley EXP 9 F SUV. This hotly debated luxury SUV boasted a 6.0-liter W-12 engine in its concept form, but will likely come with a 4.0-liter in production. It is doubtful that this Bentley can compete with the Lambo in performance, but its likely a much better model for comfort and luxury, given Bentley’s history.


Lamborghini Urus

The jury is still out for now, as we don’t have all of the official information on the Urus and the Bentley SUV. On paper, the Urus just looks too expensive, unless you think that a 100-horsepower increase over the Cayenne is worth the additional $100K. We’re not saying that the Urus isn’t a good pick, we are simply saying that it seems a little pricey.

  • Lambo performance
  • Hard angles and aggressive styling of a true Lambo
  • Powerful engine and light weight
  • A little pricey
  • Interior space may not be suitable for an SUV

Press Release

Lamborghini Urus –
The SUV super athlete

- Lamborghini presents SUV concept vehicle with extreme performance
- Unique, powerfully dynamic design, interior with carbon fiber innovations such as Forged Composite®
- Breathtaking dynamics thanks to 440 kW / 600 hp and lightweight design technology; best in class CO2 figure among the competition

At the 2012 Beijing Motor Show, Automobili Lamborghini presents the ultimate super athlete in the SUV segment. With the Urus concept car, Lamborghini is completely redefining dynamics and design in this category. The Urus combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability.

Output of around 440 kW / 600 hp and Lamborghini’s excellent know-how in the field of lightweight design technologies guarantee breathtaking dynamics. At the same time, the Urus will offer the lowest CO2 figure of all comparable vehicles. As an SUV concept with four generous seats, a versatile luggage compartment, variable ground clearance and, of course, permanent all-wheel drive, the Urus delivers unique driving fun with virtually no limitations. The interior, too, matches the standards of this super athlete with innovative materials featuring carbon fiber technology like the patented Forged Composite®.

The luxury SUV segment is successful worldwide and promises continued strong growth – a luxurious and powerful SUV is the most emotional way to drive a four-door vehicle equipped to meet all the demands of everyday mobility and yet enjoy refined driving fun. The Urus means that a Lamborghini can now be used by a household as its primary car. This expands the brand’s customer base enormously - appealing to families and to the drivers of Lamborghini super sports cars who have thus far driven SUV models from other brands. Target markets are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.

“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”

Heritage and Name
Permanent all-wheel drive is part of the Lamborghini DNA; but the brand from Sant’Agata Bolognese is also no stranger to the SUV segment - Lamborghini founded the super-luxury SUV segment with the legendary LM002. When it was unveiled in 1986, the LM002 was an absolutely revolutionary vehicle. An automobile suitable for off-road driving with a twelve-cylinder engine and 450 hp, a top speed of more than 210 km/h, a luxurious interior and, above all, an absolutely stunning appearance – it was utterly unthinkable at the time. The Lamborghini LM002 remained in production until 1992. And, although barely more than 300 units were ever built, the LM002 has secured its place in automotive history.

With the Urus, Lamborghini designers and engineers have created a new icon in automotive history – that much is certain. As has long been the tradition at Lamborghini, its name is derived once more from the world of bulls – the Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. Urus bulls could measure up to 1,8 meters at the shoulder. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.

Concept and Technology
The Urus is the Lamborghini among SUVs. Its concept places design, performance and driving fun firmly and uncompromisingly front and center and redefines the benchmark for the competition. Yet it offers plenty of space for four people and a generous amount of luggage or shopping. The Urus is the Lamborghini for everyday use, for the family, for leisure pursuits with friends.

Most importantly, however, it is a true Lamborghini. The Urus has a unique, utterly unmistakable appearance. It looks powerful, but not bulky. It is muscular and highly athletic, but also elegant. At a length of 4,99 meters, it fits perfectly into the sporty SUV class. At a height of just 1,66 meters, however, it is considerably lower than all its competitors. Together with its width of 1,99 meters, the Lamborghini Urus boasts the perfect proportions for the super athlete in the segment.

The key to its performance is primarily the drive – the heart of every Lamborghini. The target has been set – expect around 440 kW / 600 hp. Permanent all-wheel drive with traction control is, of course, a given.

One target is clearly defined – the Lamborghini Urus will beat all comparable competitors when it comes to CO2 emissions. One important prerequisite for this is low weight. The Urus will be considerably lighter than its competitors, sticking firmly to the Lamborghini lightweight design philosophy. The steps to achieve this include an intelligent material mix for the structure and bodyshell and, for the first time, systematic lightweight design in the interior, too. The consistent application of innovative carbon fiber technologies is a given - Automobili Lamborghini possesses unique know-how in this particular field.

Lightweight design is the decisive prerequisite not only for moderate fuel consumption, but also for dynamics and handling. The Urus will set new benchmarks here, too. A low center of gravity and a highly variable bodyshell height are among the solutions. The Lamborghini SUV is also notable for its innovative, adaptive aerodynamics. In combination with the variable bodyshell height, the height-adjustable front spoiler facilitates a good approach angle and excellent obstacle clearance. At its lowest setting, however, it aids stability at high speeds. The form is, of course, aerodynamically refined. At the upper edge of the rear windshield is a deflector that diverts the airflow along the rear windshield and onto the adjustable spoiler. In combination with the likewise adaptive rear spoiler, the aerodynamic balance of the Lamborghini Urus can even be adjusted to suit the prevailing driving conditions.

Lamborghini design is unique. Every Lamborghini is an artwork of avant-garde design, a technical sculpture in rapid movement. Every Lamborghini is pure and minimalist - exhibiting a clear focus on what matters. The Lamborghini Urus concept car adheres to this logic just as firmly as the Aventador sports car. Extremely tight, razor-sharp lines define a precision that is at the very forefront of automotive design. And the clean, taut, finely executed surfaces show the exceptional degree of competence and experience possessed by Lamborghini in design, construction and bodyshell manufacturing. The result is a tremendously precise design language with a strong technical appeal that is amazingly spirited and light in its expression.

It starts at the front, which already displays the clear family resemblance. The strong three-dimensionality with sharp lines, a clear arrow form, large air intakes left and right, the Y shape in the headlamps, the aerodynamically refined function of the elements and the lines that run from the hood over the roof to the rear of the vehicle – these characteristics of the Lamborghini design language are all evident in the Urus.

And yet every single detail has been reinterpreted – for example, the headlamps now take on a horizontal, heptagonal form and feature full LED technology consisting of two arrays each with three high-performance LEDs. LED light guides lend the daytime running lights their characteristic Y-shape, while the LED fog lamps are positioned beneath the huge air intakes. Between them is the adaptive front spoiler. Characteristic for the side view of the Urus is the narrow window surface that tapers sharply toward the rear. Together with the highly dynamic roofline and the extremely muscular rear wheel arch, they create a taut and powerfully sporty look. The marked indent formed behind the front wheel arch by the air intake breaks the side view to give it a surprising degree of lightness.

Substantial wheels are part of any Lamborghini, especially if it redefines dynamics in the SUV segment – the all-new 24-inch wheels sport a double-spoke design and are forged from matte-finish aluminum. Five carbon fiber winglets optimize ventilation. The Urus is painted in a rich, lightly shimmering red that offers the ideal contrast for the many bodyshell parts made from carbon fiber reinforced polymer. A large proportion of the front spoiler, the complete side sills and the mighty rear diffuser all clearly display their carbon fiber origins. There are no conventional exterior mirrors, instead small and aerodynamically optimized cameras monitor traffic conditions behind the vehicle. These images are displayed via two TFT screens placed in ergonomically perfect positions on the left and right of the cockpit.

The rear end of the Urus is astonishingly round for a Lamborghini; it looks powerful, but in no way bulky. The narrow rear lights featuring the Y signature are connected by a black strip that adds emphasis to the car’s breadth. The attention paid by Lamborghini designers to detail is evident everywhere, even on the exhaust system. The four hexagonal end pipes are carefully fitted into chrome surrounds.

The Lamborghini Urus completely redefines the term sporty within the SUV segment, yet without restricting its everyday usability. This is particularly evident in its interior – the driver and up to three passengers feel like they are wearing a perfectly made-to-measure suit – carefully fitted, but comfortable. Yet there can be no doubt that what we are dealing with here is the ultimate sports car among SUVs. Virtually the complete interior is – in keeping with the Lamborghini lightweight design strategy – finished in carbon fiber reinforced polymer.

Automobili Lamborghini possesses a unique competence in the use of carbon materials, and exhibits this innovative technology in the Urus concept car. The center tunnel is particularly notable – an open, skeletal carbon fiber structure made from Forged Composite®. It carries through the entire interior and is only partially clad in leather-upholstered cushioning. Single cushions also clad the four bucket seats. The seating position is lower and flatter than in any other vehicle in the segment. Also all four bucket seats are made from Forged Composite®.

The Lamborghini Urus concept car also features an extremely minimized operating philosophy. Behind the steering wheel are only the shift paddles for the dual-clutch transmission. All other functions such as indicators, lights and windshield wipers are incorporated into either the multifunction steering wheel or the center console. The driver is delivered information via a freely programmable TFT screen behind the steering wheel. Secondary functions like navigation, entertainment and climate control are operated via a touchscreen on the center tunnel. A further touchscreen is available for rear seat passengers.


I think we will know it when we see it on the real life. But sure the concept is not that great. I think they know it too.

Since this is only a concept model of 2017 Lamborghini Urus, I think there are still lots of changes that they can made to improve the performance and looks of this car.

What will be the new offering on the Top Gear USA newest season? I’m amazed on its space-like feature that everything on the cabin seems to be floating.

2017 is quite far yet. So I think there are still lots of changes that will happen to Lamborghini Urus until it gets its full transformation.

This Urus will be the start of the new luxurious SUV in the earth. I’m glad that Lamborghini started it first.

If this is on the Asian market, there will be a possibility of the splurge in the domestic expenditures. I know that the Urus has to market ability.

It even looks so elegant than any luxury cars that existing in any market. Its class is sufficient, and the bright LED bulbs really contributed a lot to its innovative aspect.

The Urus is not merely for men. It’s for all sexes and for a family too. Its luxurious features are preserved even they transformed it to an SUV

If they are going to launch it in 2017, I don’t think it’ll be pleasing in our eyes knowing that years have already passed, and the feature will be outdated.

Oh I see when it comes in the exterior design its simply and when you see the interior design, it is fabulous I like the color of the internal design because it is refreshing to the eye of others.

I like the sexy rear of this car. The exterior design of it is suitable for women.

For me, it’s the most beautiful SUV existing on our planet. It has the sporty and elegant look which we had love on the Lamborghini cars before.

It’s a luxurious SUV. No wonder it’ll be an icon in the industry.

This Urus will definitely make it whatever kind of road you are traveling to. It has a strong like a military car, but it has the look of an elegant car.

You’ll still have the trademark performance of the Lamborghini, but its interior is not the usual type of SUV.

Though it has hard angles like the standard Lamborghini, this Urus is still sexiest on all Lamborghini models.

I’ve seen it too sexy for a SUV. The interior is simply elegant in a theme that I don’t know, but it looks like a space ship interior. Superb seats keep me attached on this model.

How I love to look at its interior. It seems to be floating with their concept of its cabin.

From two-seater to four-seater, that is the only changes. The strong appearance makes it more perfectly fitted on this Urus.

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