Lancia Musa:

Lancia Offers a Free Ride

Lancia is giving you a reason to go the Italian coast this summer. It will provide free 60 new Musas for use as a free taxi service in the city of Forte dei Marmi on the Tuscan coast. Usually known as a playground for the rich, Forte dei Marmi is aiming the program at tourists.

They will provide the free-ride Lancias at bars, clubs, resorts and other vacationer destinations. While this is touted as a premium V.I.P. service designed to keep the city’s traffic down, it surely will also save lives as it keeps the odd-lot of ugly Americans from trying to drive the narrow streets. But if the guys need another reason to visit, Forte dei Marmi is known to have one of the top ten topless beaches in the world.

Lancia Musa

The New Musa will make its debut with a world preview in Venice. Successor to a winning model that in three years has won the hearts of many European motorists (in 2006 and 2007 it was Italy’s best-selling compact MPV), the new car will again be a winner by offering the motoring world all the values of true Italian friendliness. It sets out to recreate a typical Italian atmosphere shape and content-wise, a mix of elegance and informality, punctilious yet disarming, luxury with a naturalness that makes everyone feel at ease. In short, the New Musa is the Italian option in the modern European compact scene, embodying concepts of good taste, warmth and generosity.
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