Lancia Ypsilon:

2008 Lancia Ypsilon Versus

Lancia is the brand that perpetuates the stereotype of mid-priced Italian cars more than any other brand. Historically, its designs are the most likely to make your heart flutter; its engine and handling will make your adrenaline rush; and its tendency to rust while still in the showroom will make your blood boil. The last reason is why it is no longer sold in the U.S.

But Lancia is poised for a comeback, including sales to England again, and so they are going after car-lovers hearts once again. It will present version of its Ypsilon small car at the Paris Auto Show a model built in collaboration with the Versace Group brand. The car will be limited to only 500 units and will go on sale from March 2009.

The car features special Bronzino Bronze body color that bears a screen-printed ‘Versus’ logo on the roof. The exterior also boasts bronze 16" alloy rims. The original bronze chrome finish is also repeated on the grille, handles, molding on the doors and rear bumpers and tailgate handle, sporting the Versus logo.

The same personality is evident inside, as borne out by special upholstery produced with a band in a cloth that recalls the world of fashion – and a central area in brown leather with a ‘Versus’ logo heat-printed in relief, just as on the accessories produced by the fashion brand.

Press release after the jump.

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