2009 Lancia "Angels and Demons" Collection

Lancia will present in Geneva the "Angels and Demons" collection created to celebrate the presence of Lancia’s models in the Columbia Sony Pictures’ Angels and Demons, a film based on the bestseller of the same name by Dan Brown. This is a follow-up to The Da Vinci Code, also directed by Ron Howard and with Tom Hanks in the role of Professor Langdon.

Lancia "Angels and Demons" Collection

The participation of Delta in the film seems natural as it summarizes the characteristics of the Lancia range: “Angels for emissions and Demons for performance”. In this sense, then, it is possible to see a very strong parallel between the dualism expressed in the title of the film and the characteristics we find in the cars in the Lancia range – Delta Delta , Musa and Ypsilon – whose advanced engines (1.9 liter 190 HP Twinturbo Multijet, 1.3 liter 95 HP Multijet and 1.3 liter 105 HP Multijet) are at the top of their respective categories for low C02 emissions and the high power delivered.

Press release after the jump

Press release

The relationship between Lancia and the cinema is very close and goes back to the start of the 20th century. For more than a century, numerous films of all genres, from comedy to drama, have made use of Lancia cars, often making them an integral part of the screenplay. The current range too has featured in both Italian and foreign works.

For example, the latest creation, the Delta, was launched internationally with an advertisement which was more than an advertisement: it was a genuine “mini-feature”, with an actor of the caliber of Richard Gere and a soundtrack composed by a master of the genre in Ennio Morricone. In addition, Lancia Delta was “signed up” for the new blockbuster from Columbia Sony Pictures "Angels and Demons", a film based on the bestseller of the same name by Dan Brown and which is a follow-up to “The Da Vinci Code”, also directed by Ron Howard and with Tom Hanks in the role of Professor Langdon.

The participation of Delta in the film seems natural as it summarizes the characteristics of the Lancia range: “Angels for emissions and Demons for performance”. In this sense, then, it is possible to see a very strong parallel between the dualism expressed in the title of the film and the characteristics we find in the cars in the Lancia range – Delta, Musa and Ypsilon – whose advanced engines (1.9 liter 190 HP Twinturbo Multijet, 1.3 liter 95 HP Multijet and 1.3 liter 105 HP Multijet) are at the top of their respective categories for low C02 emissions and the high power delivered.

And to make this dualism “visible”, Lancia is presenting the Delta, Musa and Ypsilon with a novel colored bodywork with a white body and gloss black roof. The internal environment is also black, Airtex for Ypsilon and Musa while the Delta Delta interior is in leather and “Sportivo” Alcantara®. In addition to the dual color scheme, the three cars share a wealth of equipment including climate control, fog lights, radio and CD/MP3 player, leather steering wheel with radio controls, Blue&Me and alloy rims.


3 comments:

Another car with dual personality concept. With these innovations concerning the designs only, later on people will get tired and find more substance focusing on performances instead.

I like the balance of color and concept used, seems very an angel and demons mixed up. But the most distinct here is the black and thick roof.

What type of car is this one. It doesn’t have any tags? Looking from the top, I can say that the color combination of the car is weird. I wonder why they used a black color in the roofing. Is it a convertible one?

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