The Italian automaker Lancia will unveil a special edition Ypsilon created in collaboration with the ELLE brand at the upcoming Frankfurt Motor Show. ELLE is a symbol of modern femininity that sets trends each season with a vast range of women’s clothing and accessories and is the perfect accompaniment for any woman on the go. The car is covered in a very unique metalluro-effect pink and is highlighted with chrome plated features as well as other intricate details. The reflective metallic theme continues into the radiator grille, rear bumper, door handles and moldings. However the matching pink 16 inch wheels are sure to be a favorite for women everywhere.
The interior of the ELLE Ypsilon is wrapped in special purple leather and Alcantara upholstery complete with contrasting stitching with bright white leather piping. The little Lancia also features some very fine trim that was chosen for its bright white color and fabric like feel. The car’s cool color scheme is carried over with the easy on the eyes chrome interior displays and center console that is sure to please even the pickiest of women. If that doesn’t work, the purple seat matching shift gate and gemstones are sure to win her over.
Lancia has launched today the Delta 1.8 Di TurboJet - the most powerful version in Delta line-up.
The new version is powered by a 1.8 Di TurboJet engine (as it name suggest) that delivers 200 HP at 5,000 rpm and a maximum torque of 320 Nm at 1,400 rpm. The engine is mated to a 6 speed automatic transmission.
The new Delta can sprint from 0 to 62 mph in only 7.4 seconds.
Lancia will present in Geneva the "Angels and Demons" collection created to celebrate the presence of Lancia’s models in the Columbia Sony Pictures’ Angels and Demons, a film based on the bestseller of the same name by Dan Brown. This is a follow-up to The Da Vinci Code, also directed by Ron Howard and with Tom Hanks in the role of Professor Langdon.
The participation of Delta in the film seems natural as it summarizes the characteristics of the Lancia range: “Angels for emissions and Demons for performance”. In this sense, then, it is possible to see a very strong parallel between the dualism expressed in the title of the film and the characteristics we find in the cars in the Lancia range – Delta, Musa and Ypsilon – whose advanced engines (1.9 liter 190 HP Twinturbo Multijet, 1.3 liter 95 HP Multijet and 1.3 liter 105 HP Multijet) are at the top of their respective categories for low C02 emissions and the high power delivered.
Lancia will bring two models with dual fuel (LPG and gasoline) at5 the Geneva Motor Show: the Musa and Ypsilon Ecochic. The Ecochic package adds an extra 2000 euro to the standard price.
Produced in collaboration with FPT – Fiat Powertrain Technologies - and Landi Renzo, the Lancia dual-fuel models use a 1.4 liter bifuel engine producing 77 HP, specially designed for maximum integration and reliability in association with the LPG system, which is installed in the factory.
The engine for the LPG versions uses a cylinder head with valves and seats manufactured with geometries and materials optimized for LPG operation.
Lancia will bring in Geneva the new Delta Executive, the new Lancia flagship which exactly matches the requirements of a refined customer who is alive to technological developments but knows the value of tradition, who wants a solid product but also exclusivity and prestige.
Delta Executive is powered by the powerful 1.8 liter Di TurboJet engine developing 200 HP and Euro 5 compliant, coupled with a new 6-speed automatic transmission. In addition, from the outside, the Delta Executive is distinguished by its two-tone bodywork (body in Light Bronze and “Eclipse” gloss black roof), the special two-tone diamond-edged alloy rims, the gold “D” logo on the door pillar and the word “Delta” on the rear window as well as the special trims.
Lanicas have always been an interesting car brand. The rally-dominating Fulvia, Stratos HF, and Delta HF, made Lancia a brand to envy. But its car’s ability to rust while still in the showroom made Lancias a nightmare to own.
Lancia retreated back to its home market in Italy, and paid its penance by staying out of most other major markets for more than a decade (they haven’t been sold officially in the U.S. since 1982.) Now it looks like Lancia got it’s act together, and it is back to building cars with seriously sexy looks and even decent quality. In fact, its parent company Fiat was ready to send Lancia back out into the world with a reintroduction to the U.K. market in 2009. But the current economic climate has changed all that.
“Given the current global economic crisis, Fiat Auto has taken the decision to delay the reintroduction of the Lancia brand in right-hand-drive markets beyond 2009,” said Fiat in a statement. “Right now it would be ill-advised to commit to a date on any relaunch of Lancia in Britain.”
If Lancia was a success in the U.K., maybe Fiat would have even expanded the line to piggyback the cars on some ships with U.S.-bound Alfa Romeos. But that’s all a pipe dream considering that economic conditions have even stopped rumors of Alfa’s plans in the U.S. But we can still dream…
This is supposedly one of the principles that the rich live by to maintain and protect their wealth. These investments may include real estate, jewelry and cars. The saying seems to hold true as UK-based auctioneers Coys reported successful sales of classic cars at their events lately.
As of last month, more and more patrons have flocked to auctions for these rare machines which have been going at premium prices. Coys, which has been in the business for almost a century, is not complaining as sales have reached record levels so far. This increased shift of interest can only be attributed to the lackluster performance of the stock market, apparently brought about by the recent Lehman Bros and Northern Rock fiascoes.
"It would appear that people would rather buy a historic car and put it in the garage than brave the current stock market," observes Coys managing director Chris Routledge.
Lancia is the brand that perpetuates the stereotype of mid-priced Italian cars more than any other brand. Historically, its designs are the most likely to make your heart flutter; its engine and handling will make your adrenaline rush; and its tendency to rust while still in the showroom will make your blood boil. The last reason is why it is no longer sold in the U.S.
But Lancia is poised for a comeback, including sales to England again, and so they are going after car-lovers hearts once again. It will present version of its Ypsilon small car at the Paris Auto Show a model built in collaboration with the Versace Group brand. The car will be limited to only 500 units and will go on sale from March 2009.
The car features special Bronzino Bronze body color that bears a screen-printed ‘Versus’ logo on the roof. The exterior also boasts bronze 16" alloy rims. The original bronze chrome finish is also repeated on the grille, handles, molding on the doors and rear bumpers and tailgate handle, sporting the Versus logo.
The same personality is evident inside, as borne out by special upholstery produced with a band in a cloth that recalls the world of fashion – and a central area in brown leather with a ‘Versus’ logo heat-printed in relief, just as on the accessories produced by the fashion brand.
The newly launched 2009 Lancia Delta was has been awarded five prestigious Euro NCAP stars to all aspects of driver and passenger protection.
The designers studied all possible types of accident: frontal and side impacts, overturning and nose-to-tail crashes. Consideration was also made for the different speeds at which collisions can take place, the different types of obstacles and the protection of occupants with greatly differing physical characteristics. Altogether, 15,000 hours of calculations, 80 crash tests,150 HyGe sled simulations and 100 tests on components and subsystems were carried out.
Lancia is giving you a reason to go the Italian coast this summer. It will provide free 60 new Musas for use as a free taxi service in the city of Forte dei Marmi on the Tuscan coast. Usually known as a playground for the rich, Forte dei Marmi is aiming the program at tourists.
They will provide the free-ride Lancias at bars, clubs, resorts and other vacationer destinations. While this is touted as a premium V.I.P. service designed to keep the city’s traffic down, it surely will also save lives as it keeps the odd-lot of ugly Americans from trying to drive the narrow streets. But if the guys need another reason to visit, Forte dei Marmi is known to have one of the top ten topless beaches in the world.