The release of the Range Rover Evoque makes it clear that land Rover is confident enough in the brand to shift their focus from its core values. The explosion of the most recent Range Rover models, including the sport; into mainstream luxury automotive portfolio’s has shown Land Rover that they can compete with the best on every level. No single vehicle matches the current Range Rover in terms of style, capability, and refinement. The major downside to must urban dwellers owning a Range Rover is that they will never fully experience its capabilities as an off-road machine. This is where Land Rover will attempt to fill a need with the Evoque.
Once upon a time someone would mention Land Rover and an image would flash in my mind of a yellow Defender 110 trudging through some African jungle on a Camel Trophy race. Those days may be gone, but Land Rover hopes to enter the forefront of the consumers mind when thinking about mid-size SUV’s full of luxury appointments. The segment is crowded and includes big players from BMW , Mercedes , and Audi. It seems that Land Rover has learned a lot from its Ford and BMW days and is poised to release its 3 different versions of the Evoque.
It will be the smallest, lightest, and most fuel efficient Range Rover ever made. The term, “Range Rover ” must be taken with a grain of salt, because yes Land Rover is tagging this new model as a Range Rover Evoque instead of simply a new line. Nonetheless, it seems that prices will fall in the $45,000 range depending on which model you choose. Head to Land Rover’s website to use the Evoque configurator and build your own.
Hit the jump for more details on the Range Rover Evoque
UPDATE 04/04/2011: Land Rover UK has announced that the new Evoque model will go on sale with prices ranging from £27,955 ($44,800) for an eD4 Pure 5-door 6 Speed manual 2WD model to £44,320 ($71,000) for the Si4 Dynamic with LUX Pack 6 Speed Automatic 4WD version. The company has also put up an online cofigurator so customers can configure the Evoque of their dreams.
UPDATE 07/01/2011: Land Rover has announced the US prices for the 2012 Evoque SUV scheduled to go on sale this fall. The Evoque will be offered at a starting price of $43,995 for the five-door, and $44,995 for the coupe. It will deliver a fuel economy of 28 mph on the highway and 19 mpg city.
Press release after the jump.