The annual Vinitaly event in Italy is considered one of the most prestigious and most important exhibition of wines and spirits in the world. And as we all know in the industry, events like this are the perfect opportunity for collaborative projects.
This year, that opportunity was seized by Land Rover when they struck a partnership with the Aznom for a special and exclusive take on the popular Range Rover Evoque SUV that was dedicated to Champagne Bollinger.
The model, called the Evoque Bollinger, was dressed in a two-tone red-gold color scheme with a matching black roof that carries the famous "bubbles" logo of Bollinger. In addition, the front seat headrests inside the SUV were imprinted with "Evoque Bollinger" while the trunk was fitted with two specially-designed air-conditioned rooms that can carry a total of 12 bottles of - what else? - Champagne Bollinger.
The Evoque Bollinger Edition doesn’t appear to be an SUV for sale so those interested will have to hold on to their wallets. Chances are, though, the special edition SUV will be headed to an auction so we’ll be on the look-out for that.