It’s a secret that’s been talked about for quite some time now, but finally, the cat is now out of the bag. Land Rover has officially confirmed what a lot of people have believed was a foregone conclusion. The company will create a new Discovery sub-brand and the first model to come out of this new family of Land Rovers will be the Discovery Sport.
Land Rover has announced that the Discovery Sport will be built as a premium compact SUV . That’s only one part of the announcement, though. More important is the creation of an entire family of models that will finally separate the luxurious Range Rover line from the more lifestyle-oriented Discover line.
There are going to be some concerns on how this affects the company’s entire lineup, specifically on whether it would cannibalize models within the company now that you have two distinct families that still offer pretty much the same thing.
But Land Rover doesn’t seem to care about those concerns and is pressing forward with the arrival of the Discovery Sport that will be based on the Discovery Vision Concept , which Land Rover has brought to the New York Auto Show .
It’s still not known how much of the concept will be translated to the Discovery Sport, but initial returns point to an impressive package that could be teaming with new technology. The Discovery Sport should also play into the luxury image of Land Rover, but not to the extent where it completely impedes on the Range Rover line. So while we expect it to come with a dose of luxury, we still expect it to be a combination of utility and luxury that should play well to a market that wants a good combination of both.
Updated 07/29/2014: Land Rover unveiled the first teaser images and video on the future Discovery Sport and confirmed that the model will be offered with 5+2 seating capacity.
Click past the jump to read more about the Land Rover Discovery Sport.
This may sound like a little bit of a family feud since Jaguar and Land Rover are owned by the same parent company, which would be Tata Motors. But even then, you can still have a little sibling rivalry without hurting the other’s feelings.
That’s the direction we see the new Discovery Sport and the C-X17 are taking, especially now that there are reports that both SUVs will be built differently. Currently we know the C-X17 comes powered by a choice of engines, including the same 3.0-liter, supercharged, V-6 engine as the F-Type and a smaller 2.0-liter, inline-four engine that nets 240 ponies.
Pricing for the C-X17 will start around £30,000 and be available in the latter half of 2015 as a 2016 model.
Gallery Jaguar C-X17 Concept
The second SUV in Audi’s lineup — the Q5 — has become a hit on the market. What’s more impressive is that the Q5 has only been around since 2008. But in that time, it’s managed to accomplish a lot of things, not the least of which is bumping down the Audi A4, the best sold model from Audi’s lineup, from its top sales perch.
That goes to show how people have taken to the Q5.
Moreover, the Q5 is offered with a choice of two engines: a 2.0-liter turbocharged four-cylinder that packs 220 horsepower and an upgraded supercharged 3.0-liter V-6 that makes 272 horsepower and 295 pound-feet of torque.
The model is priced from $35,900.
Gallery Audi Q5
The arrival of the Land Rover Discovery Vision Concept marks a landmark achievement for Land Rover, not because the concept looks all sexy and sweet, but because it’s the start of a new direction for the company.
Don’t understate the risk Land Rover is taking by adopting this strategy. It could be a make or break deal that could define Land Rover’s future. All that though and you still can’t help but admire this beautiful SUV concept the company has unveiled in New York.
One of the most unique features of the Discovery Vision Concept is the adoption of The laser headlight technology. Using laser-activated phosphor projection to throw light over 300 meters beyond the range of traditional headlights, the beams are said to provide light that closely resembles daylight.
Another feature that’s completely out-of-this-world is the Transparent Bonnet Concept, which goes hand-in-hand with the company’s new Terrain Responses system. The Transparent Bonnet system proactively anticipates upcoming terrain by way of Laser Terrain Scanning and the forward-facing cameras to automatically select the best setting for the upcoming obstacle. Pretty sick, if you ask us.
Land Rover has confirmed today that the first member of the all-new Discovery family will be the Discovery Sport premium compact SUV.
The announcement was made by Gerry McGovern, Land Rover Design Director and Chief Creative Officer, during his speech at the 2014 New York International Auto Show:
"I am proud to confirm the nameplate that will make Discovery a family of vehicles for the first time. It will be called Discovery Sport and will go on sale in 2015. This will be a versatile and capable SUV and is the first expression of the Discovery Vision Concept unveiled here in New York."
Press Release - July 29, 2014
Land Rover has dropped the biggest hint yet towards the design of Discovery Sport, with the debut of a new camouflage wrap confirming that the new compact SUV will be available with 5+2 seating.
As if ’peeling back’ the outer layer of the vehicle, the camouflage reveals that the Discovery Sport will in fact have the option of two seats in the third row, enhancing its versatility and appeal as a compact, family SUV.
Prototype cars sporting the new camouflage design left Halewood, UK, where the Discovery Sport will be manufactured, to embark on final testing and development activity across several continents.
"As you would expect from a Discovery, the versatile Discovery Sport will feature optional 5+2 seating, offering spacious load space and configurable seating, while still retaining a more compact footprint than traditional 5-seat SUVs," said Gerry McGovern, Design Director and Chief Creative Officer for Land Rover.
Discovery Sport will go on sale alongside the existing Discovery in 2015.