Things at Jaguar Land Rover have just gotten more interesting. The British car company has just announced its own skunk works department, called Jaguar Land Rover Special Operations. The new division is charged with making high performance and ultra luxury editions of standard production Jaguar and Land Rover products on a bespoke, individual level.
Much like BMW Individual, Special Operations will build vehicles to specifications outside the normal assembly line ordering guide. Customers can order their choice of colors, interior amenities, trim packages, and add-on accessories. The shop will also handle the company’s limited-edition collectables that run with small production numbers.
Even more, Jaguar Land Rover Special Operations will work on vehicle restorations and servicing with parts gathered through salvage or recreation of specialized historic parts. The Heritage Team already has their first major project lined up. You may recall the six lightweight E-Types we reported Jaguar is building from parts left over from the 1960s.
The operation will be led by John Edwards and overseen by Dr. Ralf Speth, Jaguar Land Rover’s Chief Executive. Paul Newsome, formerly of Williams Advanced Engineering, is heading up the team of designers and engineers under Edwards. In the media statement after the jump, Speth says the new Special Operations division was created in an effort to “reinforce the global reputation of both Jaguar and Land Rover in building exciting and desirable products.”
The Special Operations division will be located in the company’s new Technical Center, located in the West Midlands area of the UK, just outside the corporate headquarters and will employ some 150 team members.
Click past the jump to read more about Jaguar Land Rover’s new Special Operations Division.