Land Rover will unveil at the Detroit Auto Show the LRX Concept, a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values.
The LRX is described as a cross-coupé, and dramatically extends the scope of what Land Rover stands for. Though smaller than Freelander 2 / LR2, the LRX is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the visual presence of a larger vehicle, but in a more compact package.
All over the world people talk about CO2 emission and how to reduce it. but in the same time automakers launch more and more SUVs. So, Land Rover decided to show the world that SUVs can be rugged and environmentally friendly.
Land Rover unveils a vision of its future at the NAIAS (Detroit Show) in January 2008, with the world debut of the LRX concept - a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values. As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability focussed technologies, clearly addresses the needs of a changing world.