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Super Bowl Ad: Lexus ready to unleash the "Beast" during the Super Bowl
Lexus’ very first foray into the world of Super Bowl commercials has been hyped up for the past couple of days with endless teasers of the ad that will appear during the Big Game. Today, the teasers stop and we finally get to see the ad for the very first time. For their ad, Lexus went the way of promoting not just the company’s new brand direction, but also showing off their first vehicle under this said direction: the 2013 Lexus GS. As far as treatments are concerned, Lexus veered away from the comedy routine to show a commercial that actually has a little Hollywood-like trailer look to it. Locked up in a stout chamber in a highly-secured military base, the Lexus GS rams the doors continuously until the latter flies off and the car is finally "unleashed". Lexus has some high hopes for the new GS, as they do their recent line up of cars, so it wasn’t really surprising to see that they went with a cutting-edge production for their first Super Bowl ad. 2012 Lexus GS by TRD
 
Five Axis was the first tuning company to come out with an upgrade package for the new generation Lexus GS, specifically the GS 350 F-Sport, but now Toyota Racing Developments (TRD) is getting in on the action with a full list of accessories for the GS. The package can be applied to both the GS 350 and GS 450h models, but buyers beware, it’s going to get expensive. For example, just a new set of wheels will run the customer $6,574. Aside from the pricey wheels, TRD is offering a pretty impressive aero kit that includes a front under-spoiler, side skirts, a trunk spoiler, and a rear diffuser. Customers can also opt for a quad-exhaust sports muffler and a new set of 19" forged aluminum wheels that are lighter than the standard and help improve rigidity, contributing to the high dynamic performance and elegant comfort of the GS. In addition to these features, the Lexus GS’ ride was superbly balanced with a new sport suspension that helps change the damping force of the spring and damper stiffness stabilizer from a revised rate. 2013 Lexus GS350
After being revealed back in 1991, the Lexus GS will be entering its fourth generation by the end of 2011 or early 2012. The new generation Lexus GS, which was officially introduced at the Pebble Beach Concours d’Elegance, will be built on a brand new platform, making it sportier and more efficient than the previous model. Under the hood, expect to see the same direct-injected 3.5-liter V6 engine that delivers a total of 306 horsepower at 6,200 rpm and 277 lb.-ft. of peak torque at 3,600 rpm. The real star of the show will be the 5.0-liter V8 engine with an output of about 450 horsepower found in the GS-F version. According to Lexus "the fourth-generation GS model introduces a more defined and emotional design philosophy featuring a new distinctive front grille and styling cues that will soon be seen on all future Lexus vehicles. The new GS has also been engineered to provide a more engaging and dynamic driving experience and the highest levels of refinement." UPDATE 12/22/2011: Lexus has announced prices for the 2013 GS 350 arriving in dealerships in early February 2012. The GS350 will be offered in rear-wheel drive (RWD) with a base MSRP of $46,900 or all-wheel drive (AWD) with a base MSRP of $49,450. An F SPORT Sport S+ mode adds another $5,690 and an optional navigation system adds $1,735. UPDATE 01/24/2012: On January 6th, Lexus asked their Facebook fans which feature of the all-new GS they would like to learn more about. They voted, and today the company has unveiled a video about the car’s performance enhancements, based directly on the majority of votes. Enjoy! Find out more about the Lexus GS350 after the jump Full story Video: Lexus LFA by Zak Kerbelis & Clash Production
Usually when you are 18 you spend your time hanging out with your friends and doing all kinds of crazy stuffs. That of course unless you have a very cool passion that will keep you busy most of the time. Zak Kerbelis, a very young man, with a great passion for both fast cars and video shooting. And, in collaboration with Clash Production he managed to shot an amazing video presenting the Lexus LF-A supercar in action. Kerbelis said about himself: "I am an 18 year old film maker located on the east coast of the U.S.. My interest in motorsports encouraged me to pick up a camera about a year ago. Over the past year I have been blessed with many opportunities to shoot some amazing events and cars all around the United States. I hope you enjoy my videos!" Video: Lexus IS-F drift goes wrong even before it starts
Sometimes, explanations aren’t really needed; you just watch a video of inane dumbassery and you pretty much get the picture of how something goes horribly wrong. In the case of the driver of this Lexus IS-F, drifting probably isn’t in his future. That or he just made a pretty silly mistake from the get go. The scene is the 2012 Tokyo Auto Salon and the IS-F was supposed to do a drifting demonstration in front of a gathered crowd. It starts well enough, but even before the first tire screams and the first smoke is emitted, the driver loses control of the IS-F and rides the cement barricade, obliterating a number of miniature traffic cones in the process. We don’t know how it went wrong all of a sudden, but it is pretty embarrassing for the dude behind the wheel of the IS-F. Here you are expected to wow a crowd with your supposedly sick drifting skills, but instead, you end up being the butt of jokes and a permanent resident of You Tube’s crack list of "Fail!" videos. Super Bowl Ad: Lexus teases their very first Super Bowl commercial
Lexus has high hopes for 2012 after what can only be described as a sub-par 2011. So with a new year full of hope and high expectations, Lexus is kicking off 2012 with a bang with their very first Super Bowl commercial. “This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus Vice President of Marketing. The Toyota-owned automaker is due to run a 30-second commercial in the first quarter of the Big Game and considering that its Lexus’ very first attempt at a Super Bowl spot, you better believe that they’re setting everything up by introducing a 15-second teaser of their 30-second commercial. Only during the Super Bowl will you see a teaser of a commercial. According to Smith: “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.” Check out the teaser video of Lexus’ first Super Bowl ad before the full 30-seconder is unveiled on February 5, 2012. Lexus plans to offer nine new or updated products this year
 2011 hasn’t been the best year for Lexus on the North American market. The world crisis combined with the massive earthquake that shook Japan to its core in March 2011 hurt the company’s sales and made it surrender its 11-year reign as the best-selling luxury brand in the United States. However, Lexus has plans to make a major comeback, announcing plans to offer nine new or updated products to hopefully increase their sales by about 21%. This translates to 240,000 units compared to 2011’s 198,552 units. "We will grow more than any other luxury brand this year. Our base plan is 240,000. But we think we can exceed that by a pretty good margin," said Mark Templin, Lexus General Manager. The list of new models includes the GS 350 and GS 450h sport sedans arriving in February, followed by reworked versions of the ES 350, the IS 250 and 350, the LS 460, and the 600h. The LX SUV will also be refreshed in 2012. But the biggest news for 2012 is the LF-LC Hybrid Concept shown at the 2012 Detroit Auto Show. This concept will be immediately followed by a production version priced somewhere between $100,000 and $130,000. Video: Lexus LF-A Roadster makes surprise appearance in Tokyo
Back in September of 2011, word came out that Lexus was officially axing the LF-A Roadster out of fear that economic instability in a lot of markets around the world would hamper the supercar’s power to sell. So imagine our surprise when a video from the 2012 Tokyo Auto Salon popped up on the Internet and there it was in all its pristine glory: the Lexus LF-A Roadster. The car, which made a surprise appearance at the D1GP Kick Off Drift event that took place just outside the venue where the Tokyo Auto Salon was being held, quickly caught the eye of a lot of people, some of whom were wondering whether Lexus changed their minds one more time. Then again, we’re well aware that this LF-A Roadster could just be a one-off custom job from one of its owners. But seeing what a drop-top version of the Lexus supercar could look like has us pining to see the roadster program get kick-started again. Check out the video at the 48-second mark to see the LF-A Roadster burn some rubber on a drift track at the 2012 TAS. 2012 Lexus LF-Lc
After seeing tons of teaser images in the past few weeks, we are finally able to get a good look at the new Lexus LF-LC concept during its world debut at the 2012 Detroit Auto Show. The concept was designed by Lexus Calty design studio in Newport Beach, California and previews the future design language of Toyota’s luxury arm, bringing in elements from the LF-A supercar and the recently launched GS 350. The concept features a bold interpretation of the signature Lexus spindle grille and rear architecture and is defined by a long engine hood, daytime running lights shaped like an "L", a 3D spindle grille, and functional air intakes in the bottom corners of the grille. "Crafted from a clean sheet of paper at the request of Lexus headquarters in Japan, the LF-LC blends both high technology and organic shapes to connect the driver to the machine," said Mark Templin, Lexus group vice president and general manager. "The clean lines of the vehicle emphasize motion, creating a distinctive look for this futuristic sport coupe." UPDATE 01/26/12: Lexus has unveiled a new video that presents the designers talking about the interior and the exterior design of LF-LC concept. Enjoy! Full story Lexus to unveil new Sport Concept in Detroit (UPDATE)
In the midst of the 2012 Detroit Auto Show previews, Lexus has thrown out its first teaser image of a new Sport Concept scheduled to be revealed on one of the two press days in Detroit. This sporty new concept is said to showcase the brand’s new design direction which will hopefully eliminate the stuffiness associated with Toyota’s luxury brand. The teaser image is just that; a big, fat tease. However, we do see a bit of an aggressive line in the design, along with a slender headlight and a large air intake. There also seems to be design elements taken from the GS sedan unveiled earlier this year, which may mean this could be a preview of the new generation IS. Then again, the SC just performed a disappearing act a couple of years ago and Lexus was already rumored to be working on a more powerful successor. The new sport concept was designed by Calty, the company’s design studio in Newport Beach, California. Its official details will be released on January 9, 2012, so stay tuned! UPDATE 12/19/2011: Lexus has unveiled a new teaser image of their concept model to be unveiled in Detroit. This time the image offers a glimpse of the concept’s interior. | featured reviews:Lexus cars reviews2014 2013
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