Lexus’ very first foray into the world of Super Bowl commercials has been hyped up for the past couple of days with endless teasers of the ad that will appear during the Big Game.
Today, the teasers stop and we finally get to see the ad for the very first time. For their ad, Lexus went the way of promoting not just the company’s new brand direction, but also showing off their first vehicle under this said direction: the 2013 Lexus GS.
As far as treatments are concerned, Lexus veered away from the comedy routine to show a commercial that actually has a little Hollywood-like trailer look to it.
Locked up in a stout chamber in a highly-secured military base, the Lexus GS rams the doors continuously until the latter flies off and the car is finally "unleashed".
Lexus has some high hopes for the new GS, as they do their recent line up of cars, so it wasn’t really surprising to see that they went with a cutting-edge production for their first Super Bowl ad.
Five Axis was the first tuning company to come out with an upgrade package for the new generation Lexus GS, specifically the GS 350 F-Sport, but now Toyota Racing Developments (TRD) is getting in on the action with a full list of accessories for the GS. The package can be applied to both the GS 350 and GS 450h models, but buyers beware, it’s going to get expensive. For example, just a new set of wheels will run the customer $6,574.
Aside from the pricey wheels, TRD is offering a pretty impressive aero kit that includes a front under-spoiler, side skirts, a trunk spoiler, and a rear diffuser. Customers can also opt for a quad-exhaust sports muffler and a new set of 19" forged aluminum wheels that are lighter than the standard and help improve rigidity, contributing to the high dynamic performance and elegant comfort of the GS.
In addition to these features, the Lexus GS’ ride was superbly balanced with a new sport suspension that helps change the damping force of the spring and damper stiffness stabilizer from a revised rate.
After being revealed back in 1991, theLexus GS will be entering its fourth generation by the end of 2011 or early 2012.
The new generation Lexus GS, which was officially introduced at the Pebble Beach Concours d’Elegance, will be built on a brand new platform, making it sportier and more efficient than the previous model. Under the hood, expect to see the same direct-injected 3.5-liter V6 engine that delivers a total of 306 horsepower at 6,200 rpm and 277 lb.-ft. of peak torque at 3,600 rpm. The real star of the show will be the 5.0-liter V8 engine with an output of about 450 horsepower found in the GS-F version.
According to Lexus "the fourth-generation GS model introduces a more defined and emotional design philosophy featuring a new distinctive front grille and styling cues that will soon be seen on all future Lexus vehicles. The new GS has also been engineered to provide a more engaging and dynamic driving experience and the highest levels of refinement."
UPDATE 12/22/2011: Lexus has announced prices for the 2013 GS 350 arriving in dealerships in early February 2012. The GS350 will be offered in rear-wheel drive (RWD) with a base MSRP of $46,900 or all-wheel drive (AWD) with a base MSRP of $49,450. An F SPORT Sport S+ mode adds another $5,690 and an optional navigation system adds $1,735.
UPDATE 01/24/2012: On January 6th, Lexus asked their Facebook fans which feature of the all-new GS they would like to learn more about. They voted, and today the company has unveiled a video about the car’s performance enhancements, based directly on the majority of votes. Enjoy!
Find out more about the Lexus GS350 after the jump
Usually when you are 18 you spend your time hanging out with your friends and doing all kinds of crazy stuffs. That of course unless you have a very cool passion that will keep you busy most of the time.
Zak Kerbelis, a very young man, with a great passion for both fast cars and video shooting. And, in collaboration with Clash Production he managed to shot an amazing video presenting the Lexus LF-A supercar in action.
Kerbelis said about himself: "I am an 18 year old film maker located on the east coast of the U.S.. My interest in motorsports encouraged me to pick up a camera about a year ago. Over the past year I have been blessed with many opportunities to shoot some amazing events and cars all around the United States. I hope you enjoy my videos!"
Sometimes, explanations aren’t really needed; you just watch a video of inane dumbassery and you pretty much get the picture of how something goes horribly wrong.
In the case of the driver of this Lexus IS-F, drifting probably isn’t in his future. That or he just made a pretty silly mistake from the get go.
The scene is the 2012 Tokyo Auto Salon and the IS-F was supposed to do a drifting demonstration in front of a gathered crowd. It starts well enough, but even before the first tire screams and the first smoke is emitted, the driver loses control of the IS-F and rides the cement barricade, obliterating a number of miniature traffic cones in the process.
We don’t know how it went wrong all of a sudden, but it is pretty embarrassing for the dude behind the wheel of the IS-F. Here you are expected to wow a crowd with your supposedly sick drifting skills, but instead, you end up being the butt of jokes and a permanent resident of You Tube’s crack list of "Fail!" videos.
