Super Bowl Ad: Lexus ready to unleash the "Beast" during the Super Bowl

Lexus ’ very first foray into the world of Super Bowl commercials has been hyped up for the past couple of days with endless teasers of the ad that will appear during the Big Game.

Today, the teasers stop and we finally get to see the ad for the very first time. For their ad, Lexus went the way of promoting not just the company’s new brand direction, but also showing off their first vehicle under this said direction: the 2013 Lexus GS .

As far as treatments are concerned, Lexus veered away from the comedy routine to show a commercial that actually has a little Hollywood-like trailer look to it.

Locked up in a stout chamber in a highly-secured military base, the Lexus GS rams the doors continuously until the latter flies off and the car is finally "unleashed".

Lexus has some high hopes for the new GS, as they do their recent line up of cars, so it wasn’t really surprising to see that they went with a cutting-edge production for their first Super Bowl ad.

Source: Lexus

5 comments:

Well, this “Beast” is really powerful and wicked on the road.

They’re even ingenious when it comes to making advertisements. Lexus can count on me that I’ll be welcoming this warmly!

The advertisement is definitely promising. I hope that the actual launch will be as astonishing too.

Doubtless, it is called "beast" because the car itself seems to be covered with metal. The power of their trailer is convincing enough. So definitely, people will wait for this new creation of Lexus.

My long wait is finally over. The Super Bowl ad has already unleashed the Lexus 2012. What a nice and powerful production only in Lexus. It had changes in the exterior which is noticeably good. 

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