As other automakers are looking towards smaller more compact models to get through these tough economic times, the Korean car builder is rejoicing their recent success and are rewarding the world with the Hyundai Equus , an even better luxury bargain than last year’s Car of the Year Winning Genesis Sedan. The new to the U.S. Equus is well known as the automaker’s flagship sedan, being powered by a 366 HP V8 that gets as many as 28 MPG. The concept is similar to the Genesis , except the Equus has a bit more space inside.
Adding excess to success, Hyundai has just released the Equus Limousine. Pumping a little more volume into their flagship luxury sedan by stretching it to almost a foot longer than the competition, Hyundai has come up with an affordable, attractive and sensible alternative to their German and Japanese luxury car building cousins. The stretched Equus is distinguishable by its horizontal cross bar grill that is exclusive to Hyundai’s most expensive product. For the first time, the South Korean automaker will power on of their cars with the all new 5.0 Liter Tau V8 that makes as much as 400 HP, making the Equus Limousine more powerful than both the Lexus LS 460L and Mercedes S 500L.
Rest assured up and coming Korean hip hop super stars, Hyundai is also releasing a bullet proof version of the long wheelbase model. For those who aren’t so fortunate, but still want to ride in spacious luxury and comfort, Hyundai will offer an optional cost reducing 3.8 Liter V6 that will bring prices down closer to the $100,000 mark. Now going down to your Hyundai dealer and handing over a thousand Benjamins might be hard to fathom, but with being able to say that you are riding around in the same vehicle as the President of Korea might be worth it.
Press release after the jump.