Lincoln MKS:

Lincoln launches MadCrazyLove ad campaign for 2009 MKS

 Taking a significant leap from the traditional 30- and 60-second broadcast advertising model, luxury automaker Lincoln is delivering a first this week with the national television launch of a three-minute movie featuring the all-new 2009 Lincoln MKS.

Shot on location in Hollywood Hills, MadCrazyLove is a three-minute commercial, with accompanying 30- and 15-second spots, that introduces the newest member of the Lincoln family – the 2009 Lincoln MKS – against the backdrop of a fun, romantic story.

The new three-minute spot makes its television debut today during the Black Entertainment Television Awards pre-show.

The 30- and 15-second spots will begin airing today on select cable television and nationally syndicated programs. National print and digital media are included in the media mix and scheduled for rotation beginning in July.

2009 Lincoln MKS

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2009 Lincoln MKS goes on sale today

The much-anticipated 2009 Lincoln MKS, Lincoln’s all-new luxury flagship, is now shipping to dealerships nationwide. The new flagship sedan from Lincoln is an excellent value, thanks in part to its the comprehensive safety, convenience and comfort technologies.

Prices start at $38,465 (including destination), thousands less than facing competitors from Lexus and Acura. For example, the base Acura RL is priced at $46,995, but does without many features that come standard on the base MKS. Standard features on the MKS that are optional or not included on the RL are: reverse sensing system, heated rear seats, cooled front seats and keyless entry keypad.

Adding to the value story, of course, is the overall level of connectivity that is available on the new Lincoln sedan: SYNC is standard and the company’s next-generation of navigation, which includes SIRIUS Travel Link, is available. No other car maker, luxury or otherwise, offers such a comprehensive suite of new technology.

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8600 orders for the 2009 MKS

The all-new 2009 Lincoln MKS full-size luxury sedan, that made its world debut at the Los Angeles Auto Show, debuts today, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market.

Although the luxury sedan will not arrive in dealerships until this summer, more than 8,600 orders have been placed and more than 60% of early orders features the high-level "Ultimate Package".

The MKS is offered in two versions: AWD and FWD. The FWD version is priced at $37,665, while the AWD at $39.555. The prices for the available packages are as follows: Aluminum Applique Package $195, Ultimate Package $5,715, Navigation Package $2,995, Technology Package $1,115. Full pricing in here.

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Road&Track reveals Top 5 Most Comfortable Cars In America

Road&Track revealed today the Top 5 Most Comfortable Cars In America. Ford’s luxury division, Lincoln, received the first place with its MKS.

(More winners after the jump)

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Lincoln MKS’s engine production ready to begin

The Lima Engine Plant is preparing for the production this spring of the new 3.7-liter V-6 engine that will power the all-new Lincoln MKS sedan. To ensure top quality and assembly readiness, the plant – in conjunction with the University of Northwestern Ohio – is training employees in a unique two-day hands-on engine build class.
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2009 Lincoln MKS priced below $38,000

The all-new 2009 Lincoln MKS full-size luxury sedan debuts today, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market. Unveiled at the Greater Los Angeles International Auto Show, the new Lincoln flagship is designed to help fuel Lincoln’s growth by attracting new customers
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"It coulda had a V8"

Lincoln today officially introduce the MKS, the sorta full-size luxury sedan which, according to Lincoln, will be the flagship for the brand, taking over that role from the Town Car. And who, exactly, are they kidding? It is a V-6. Worse, that’s all it’s ever going to be. Word is that the V-8 planned for later is no longer planned for ever. It’s been cancelled. That, despite the fact that the concept car was a V-8, based on an engine currently (...)
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2009 Lincoln MKS

With prices starting at $37,665 for the FWD version and $39.555 for the AWD version, the 2009 Lincoln MKS redefines the American luxury. Next to the other new models from Lincoln, the MKZ sedan and MKX crossover, the 2009 MKS wants to bring the Lincoln brand into its right place on the luxury market. And as a proof there are the 8,600 pre-orders that have been placed for the full-size luxury sedan. The question that remains is" Can the 2009 stand in front of its biggest competitors: Lexus GS series, Infiniti’s G35 and Cadillac’s CTS. That remains to be seen.

The 2009 MKS made its official debut at the Los Angeles auto show and sales will begin this summer. It is offered in two different versions: FWD and AWD and it’s design cues are inspired by past Lincolns models, but in a very modern way. Among those cues, Lincoln ’s signature double-wing grille, first seen in production in 1941, and more recently applied to the 2007 MKR concept car.

The Lincoln MKS is powered by a Lincoln exclusive new 3.7-liter V-6 engine. The powertrain has been derived from the proven 3.5-liter V-6 found in the Lincoln MKX, which was voted one of Ward’s 10-Best Engines for 2007.

The 3.7-liter’s larger cylinders contribute to the increase in horsepower and torque. This engine delivers 273 horsepower and 265 lb.-ft. of torque and does not require premium-grade fuel.

The 3.7-liter is mated to a six-speed automatic transmission with SelectShift® that delivers smoother shifts, better fuel economy and acceleration as well as enhanced performance feel. SelectShift, making its Lincoln debut on the MKS, allows the driver to manually select gears by moving the gear selector to the right and pushing forward to downshift and pulling back to upshift. As an added benefit, the six-speed allows the MKS to be flat-towed to a maximum speed 65 miles-per-hour.

The AWD system works in conjunction with the standard AdvanceTrac stability control system to provide additional stability by transferring torque from side-to-side.

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2009 Lincoln MKS Picture Gallery

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2009 Lincoln MKS to be unveiled at LA Auto Show

Lincoln will unveil the production version of the 2006 MKS Concept at the Los Angeles Auto Show. The 2009 MKS will be based on a on a modified Volvo platform also used to underpin the Ford Taurus
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2009 Lincoln MKS spy shots

Caught on the streets in Michigan is a camouflaged sedan that may be the next baby Lincoln, the 2009 M, expected to be shown at the Detroit Auto Show this January. The engine expected is a V-6, originally shown in the MKR concept last year. Expect a new grill design, as well.