With apologies to all weird Super Bowl commercials in the past, Lincoln’s new ad for the big game may have put all else to shame.
First of all, the ad was done in collaboration with Jimmy Fallon, who doesn’t appear on the commercial. From what we’ve been told, people sent tweets to Fallon, who, in turn, wrote a script based on the tweets by the fans. Not exactly the easiest thing to do, even for a world-class comedian like Fallon.
So with the script in hand, Lincoln prepared an MKZ commercial that borders on weird. To be honest, we don’t know what to make of it other than the cameos of some celebrities, including Wil Wheaton, hip hop artist Rev Run, and even retired-NFL-star Emmitt Smith.
Other than that, the whole thing is just a convoluted mash-up that doesn’t do the MKZ any justice. It feels a little too far into twitter world than we would have want to see the new self proclaimed super luxury brand from the Ford group. Let’s hope this isn’t the ad that the "Phoenix" teaser spot was alluding to.
Give credit to the folks from Lincoln, or at least the higher ups over at Ford, for deciding it’s a worthy investment to place an ad for the Super Bowl. Only a handful of automakers that are expected to show commercials during the big game and Lincoln has decided that a little teaser was in order for their new luxury sedan, the 2013 MKZ.
The teaser ad isn’t all that long, but in the 17 seconds that it runs, it definitely shows a lot of what Lincoln has had to go through to be in the position that they’re in now. The “phoenix” reference definitely alludes to a rebirth for the American automaker – something that has been long overdue.
We’re definitely excited to see what the whole ad is going to show, as the teaser looks pretty sweet as is. Hopefully, Lincoln releases it even before the Super Bowl.
The old term “They sure don’t build ’em like they used to” should always be followed up with a “Good,” because modern cars perform better in crash tests than any of the land yachts of the 1970s. Yeah, these cars may be smaller and lighter than those of yesteryear, but advancements in crumple zones and energy transfer over the decades has made them into very protective shells that crumple into piles of tin for the sake of protecting their passengers.
Unfortunately, all of this technology is not without its flaws, which the Insurance Institute for Highway Safety (IIHS) is now pointing out. The IIHS has developed a new test to mimic the cause of nearly a quarter of all front-end collision deaths, which is called the “small overlap” test. This is when only a small portion of the front bumper impacts another vehicle or an object.
For the past several decades, Ford has pranced the Lincoln brand around guised as a “luxury car,” but when compared to its competition – BMW, Mercedes, Lexus, and Infiniti – Lincolns just never held up. The lowest of lows came in the early-2000s with the release of the failed and wholly unpopular LS.
With the launching of the MK series of cars and SUVs, Lincoln began pressing the competition, but still fell slightly short of its goal in overtaking them. To help get Lincoln over this hump, Lincoln announced that the MKZ, the automaker’s entry-level sedan, will be completely overhauled for 2013 in hopes to better compete with the aforementioned competition.
We have all been anxiously awaiting the release of Lincoln’s plans to keep its lineup fresh, as it has been on the downward slide in recent years. We saw the concept MKZ and found out that the official design will, in fact, be a near replica of the concept – thank you Lincoln – but we had yet to hear anything about the official production specifications or the 2013 MKZ, at least until now. Ford Motor Company finally released these specs, just over 24 hours before its unveiling at the 2012 New York Auto Show.
Will this update be enough to launch the Lincoln lineup back to its days of dominating the Luxury car front, or will Lincoln have the same fate as GM’s Saturn and Oldsmobile brands, which also received a last minute redesign campaigns to try to save them? Take a look at the full review below to find out.
UPDATE 07/24/2012: Lincoln has released a new configurator, which you can find here, that allows you to select two trim levels from the five available – these include: Premier, Select, Reserve, Preferred with Single Panel Roof and Preferred with Retractable Panoramic Roof – and compare the two. Of course, shortly after releasing the online configurator, Lincoln also released the official pricing information for the MKZ. Hit the jump for full pricing and package details for the 2013 Lincoln MKZ.
In the middle of all the presentations of the 2011 Los Angeles Auto Show was the unveiling of the 2013 MKT and the 2013 MKS, but Lincoln had another ace in the hole. Apparently, Ford’s luxury brand also revealed a teaser image of a car that looks like the next MKZ. It is believed that we will see the new MKZ in January 2012 at the Detroit Auto Show.
Fast forward to today and the Lincoln MKZ Concept has finally been unveiled in all its glory.
The Lincoln MKZ Concept is a take on the company’s design language that will be featured in a number of their future models. Taken as a concept, the MKZ comes with a variety of new features that will look sweet when translated to a production version. The automaker has penciled a production date for later this year so we won’t have to wait long to see what the production MKZ is made of.
More details on the Lincoln MKZ Concept after the jump.
Lincoln unveiled today at the New York Auto Show, the 2011 MKZ Hybrid. This is the company’s first ever hybrid vehicle, but a logical step if you consider both the Ford Fusion and the Mercury Milan are also available with hybrid drivetrains.
The 2011 Lincoln MKZ Hybrid uses Ford’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle I-4 hybrid engine, a system that combines gasoline engine and electric battery-driven motors and delivers a total of 191 hp. In pure electric mode, the Lincoln MKZ Hybrid can drive with a top speed of up to 47 mph. Compared to its main competitor, the 2010 Lexus HS 250h, the Lincoln hybrid tops their fuel efficiency by 6mpg with 41mpg in the city.
Also, a trump card that can be played against the 2010 Lexus HS 250h is Lincoln’s extra space allowing for one more passenger, segment-exclusive safety features, and more standard luxury. The Lincoln luxury hybrid sedan will be offered with: SmartGauge with EcoGuide, Lincoln SYNC, 10-Way Power Passenger Seat, Genuine Wood Trim, Reverse Sensing System, Keyless Entry Keypad, Personal Safety System, Acoustic Laminated Windshield and standard Bridge of Weir leather seats. These items will either not be offered with the Lexus or will come with an additional price tag.
Updated 07/22/2010: Lincoln today announced prices for the 2011 MKZ Hybrid that will go on sale this fall. Prices will start at $35,180, a price identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the MKZ Hybrid’s nearest competitor.
The 2011 Lincoln MKZ Hybrid has just become the most fuel-efficient luxury sedan in America with a certified 41 mpg in city driving and 36 mpg on the highway. Compared to its nearest competitor, the 2010 Lexus HS 250h, the MKZ offers a 6 mpg better fuel economy, more engine power, passenger room, standard luxury (leather upholstery and genuine wood), and segment-exclusive safety features.
The 2011 Lincoln MKZ Hybrid uses Ford’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle I-4 hybrid engine, a system that combines gasoline engine and electric battery-driven motors and delivers a total of 191 hp. In pure electric mode, the Lincoln MKZ Hybrid can drive with a top speed of up to 47 mph which is much more than the Lexus HS 250h that only reaches 25mph in battery-only mode.
“The Lincoln MKZ Hybrid offers everything our customers look for in a midsize luxury sedan, plus unsurpassed fuel economy,” said Kuzak. “Our engineers worked to ensure the hybrid electric motor and engine complement each other in a fashion that reflects the truly refined driving experience that is synonymous with the Lincoln name.”
Lincoln announced today pricing for the 2010 Lincoln MKZ that was revealed at last year’s Los Angeles International Auto Show. Competing with models like mid size luxury sedans Lexus ES350 and Cadillac CTS, the 2010 MKZ is priced starting at $34,965 for the base vehicle and $36,855 for the AWD model.
The MKZ is powered by a 3.5-liter V6 that produces 263 HP and 249 lb-ft of torque. The Duratec power plant is mated to a smooth shifting six-speed SelectShift automatic transmission.
The new Lincoln MKZ mid size sedan offers segment-exclusive safety features, like the Blind Spot Information System that is part of the Cross Traffic Alert function, these systems make everything from highway driving to pulling out of parking spaces much less dangerous. BLIS tracks vehicles in the blind-spot just behind either side of the vehicle using two multiple-beam radar modules behind the rear fenders just like the back-up sensors found in the bumpers of luxury automobiles. The CTA uses the BLIS radar sensors to alert the driver to approaching traffic while in reverse and backing out of a parking spot and just like the BLIS system warns the driver with and LED warning light in the side view mirror.
Lincoln unveiled today at the Los Angeles Auto Show the new 2010 MKZ mid-size sedan. Sales will begin in spring of 2009 and production will be made at Ford’s Hermosillo (Mexico) Stamping and Assembly Plant.
New for 2010, the MKZ features a new sport version with special sport suspension tuning with stiffer springs and larger stabilizer bars, 18-inch Euroflange polished wheels, darkened grille and headlamps, and an interior with contrasting piping and unique appliqués.
Under the hood there is a 3.5-liter V-6 Duratec engine that delivers 263 hp and 249 pounds-feet of torque. It is mated to a six-speed SelectShift automatic transmission.
The new MKZ also features Lincoln signature design elements, including the split-wing grille and thinner wraparound head lamps for a wider, sportier look. Its chamfered front fascia also shares a family resemblance with the MKS, with a sculpted hood and ridges flowing into the A-pillar. In the rear, the Lincoln MKZ features a new decklid with wider LED taillamps accentuating the width of the car and separated by the Lincoln star.
Lincoln elevates the luxury sedan to new heights with the 2007 Lincoln MKZ. Featuring a powerful 3.5-liter V-6 engine and available Intelligent All-Wheel Drive, the Lincoln MKZ masterfully combines advanced technologies with a host of comforting features.