Looks like Lincoln sees its future in the crossover segment. After showing the production version of the 2010 MKT at the Detroit Auto Show, it showed off the little C concept.
This is a departure for Lincoln who’s line up has traditionally been larger cars . The crossover takes Lincoln’s hallmark styling cues such as the rounded nose with waterfall grille. In fact, this is almost like an MKT that got its rear end chopped off. The whole design of the car is rumored to fit over the European Focus ’ global C1 platform.
Under the hood Lincoln placed the new 1.6-liter EcoBoost engine that delivers 180 hp and 180 ft.-lbs. of torque. Fuel economy is rated at 43 mpg on the highway.
The name of this car may not be very clever, but it could be very telltale. The concept is named after C-sized car segment which is refers to compact cars. This designation is used more as an industry inside term in the U.S., and is more known in Europe. Could this car (that rides on a global platform) be a vehicle Ford is looking at more for Europe than the home market?
Lincoln wants to change its image and go after younger buyers. One way its showing how aggressive it wants a youth market is by encouraging customization of its new cars like the 2009 Lincoln MKS . No better place to show this off than SEMA, where three versions will show up modified by 3dCarbon, Godfather Customs and RKSport.
The 3dCarbon MKS comes with 22-inch NC Forged aluminum wheels and a five-piece custom body kit. Godfather added three video screens provide back seat drivers with their own access to entertainment and navigation. Outside it added signature 22-inch wheels and tires. RKSport went for a design kit that it believes will give the MKS a more "European" look.
There is a design revolution going on at Lincoln. They are showing that American luxury does not have to come in an old-person style package. It started with the MKZ ’s waterfall grill and angular shapes, and now the new MKS is going for the long-nose, short trunk lid look that is characteristic of sport sedans. This is a language that BMW and Infinity speak well, but the softer ride of the Lincoln shows that it is really putting Lexus in its crosshairs.
Lincoln has a hard line to follow. It needs to make sure that is can still satisfy its current customer base of usually older people while attracting younger buyers to the brand. This means walking a fine line of making a sleek design that’s not too radical, and an interior that’s innovative but not too complicated. With the MKS, it seems to have found the right mix.
Lincoln unveiled the 2009 Navigator, a SUV that comes with improved fuel economy: an EPA-estimated 14 mpg city and 20 mpg highway on 4X2 models. The Navigator is powered by a 5.4 liter, three-valve Triton V-8, mated to a six-speed automatic transmission, which generates 300 hp and 365 lbs-ft of torque.
Unique software has been engineered to regulate gas consumption by using aggressive deceleration fuel shut-off delivering considerable fuel savings with no extra effort from the driver. This complex fuel strategy is being added to many Ford products to help improve fuel economy across the board – including the new 2009 Ford F-150 .
For 2009 Lincoln offers three new exterior colors: Monterey Grey Clearcoat Metallic; Sangria Clearcoat Metallic and White Platinum Tri-Coat and a new package: the Monochrome Limited Edition Package for 2009 features unique badging, along with body-color exterior accents including lower grille, lower bodyside cladding, and power folding heated memory mirrors. This package is offered in four monochromatic exterior treatments: White Platinum Tri-coat, Black Clearcoat, Vapor Silver Clearcoat Metallic and Stone Green Clearcoat Metallic. Inside, the package includes unique black carpet and floor mats, Ebony wood trim, and unique Stone or Camel seats with black leather inserts and black piping.
Ford will unveil at the 2009 Detroit Auto Show the production version of the Lincoln MKT Concept unveiled this January at the same show. As previously reported, the production version will wear Ford’s logo.
The production version MKT will have the 1941 Continental-style bow-wave grille first seen on the MKS and destined to become a Lincoln signature face, a chamfered surface parallel to the beltline and a thick C-pillar, with very little other than overall dimensions to hint at its connection with the Flex. It will come in six- or seven-passenger versions.
In November at the Los Angeles auto show we’ll also see a refreshed MKZ.
Lincoln is usually about luxury cars, but this might change in the near future as Ford is considering a compact, or C-segment for it. "We do think that there is room for a smaller car in the Lincoln brand," said product development chief Derrick Kuzak.
When Ford replaces the Escape crossover early next decade, the company is expected to bring out a Lincoln companion at the same time. Suppliers and analysts expect the C-segment Ford Kuga crossover sold in Europe to be the basis for those vehicles. If this happens, this would go against earlier reports that Lincoln would focus on larger cars, while Mercury would use small premium cars as a gateway to Lincoln .
In another contradiction, Kuzak also said Ford has no plans to bring the European Ka microcar to the United States. In July, he called the Ka an "opportunity" for the United States.
New spy shots suggest Lincoln MKT is still under a green light for production in 2009. As TopSpeed reported in January , the Ford Flex based MKT will be a full-sized crossover with an eye for fuel efficiency. Powering the MKT will be a V-6 version of Ford ’s new line of direct-injected turbocharged engines known as EcoBoost, which can run on regular gas or E85 ethanol. In this Lincoln, Ford says it should produce 415 horsepower while getting 20% better gas mileage than a comparable engine.
Lincoln has to get this one right to stay competitive. The luxury SUV/Crossover market already is flooded with top-notch talent (like the Acura MDX) and more are on the way (like the Audi Q5.) The original concept for the MKT included a panoramic sunroof and the use of lightweight and recyclable materials. No word yet on how much of this will make it in to production. From a design standpoint, current reports indicate that the testing vehicle’s shape still closely follows the concept MKT that was unveiled earlier this year.
With Jaguar and Land Rover gone, Ford wants to bring back the Lincoln name with the unveiling of new vehicles that boast brand-exclusive styling. Until now the biggest surprise from Lincoln if the MKS sedan that went on sale last month. But this won’t be the big news coming from the brand.
The MKZ will be restyled in 2010. All of the sheet metal from the A-pillar forward and the C-pillar back will be new. The MKZ will adopt Lincoln’s signature design cues, such as the split grille.
As reported few hours ago, Ford is considering rear-wheel-drive cars for the Ford and Lincoln brands. . Those large rwd sedans had been expected to go on sale by the 2013 model year.
The Town Car will be discontinued in 2011.
Lincoln will get a version of the next-generation Escape for the 2012 model year. The vehicle will be based on the second-generation Ford Kuga; the first generation debuts in Europe this summer. The fwd vehicle, code-named C506, is expected to be assembled at a plant in suburban Kansas City, Mo.
The MKX will also be restyled in 2011. It will adopt some of Lincoln’s new design cues, such as the split grille. All of the sheet metal from the A-pillar forward will be new. The tailgate and taillight designs likely will be new.
The MKT will go into production for the 2010 model year at the Oakville, Ontario, assembly plant. Styling is expected to draw inspiration from the MKT concept displayed at the 2008 Detroit auto show.
Taking a significant leap from the traditional 30- and 60-second broadcast advertising model, luxury automaker Lincoln is delivering a first this week with the national television launch of a three-minute movie featuring the all-new 2009 Lincoln MKS .
Shot on location in Hollywood Hills, MadCrazyLove is a three-minute commercial, with accompanying 30- and 15-second spots, that introduces the newest member of the Lincoln family – the 2009 Lincoln MKS – against the backdrop of a fun, romantic story.
The new three-minute spot makes its television debut today during the Black Entertainment Television Awards pre-show.
The 30- and 15-second spots will begin airing today on select cable television and nationally syndicated programs. National print and digital media are included in the media mix and scheduled for rotation beginning in July.