Taking a significant leap from the traditional 30- and 60-second broadcast advertising model, luxury automaker Lincoln is delivering a first this week with the national television launch of a three-minute movie featuring the all-new 2009 Lincoln MKS .
Shot on location in Hollywood Hills, MadCrazyLove is a three-minute commercial, with accompanying 30- and 15-second spots, that introduces the newest member of the Lincoln family – the 2009 Lincoln MKS – against the backdrop of a fun, romantic story.
The new three-minute spot makes its television debut today during the Black Entertainment Television Awards pre-show.
The 30- and 15-second spots will begin airing today on select cable television and nationally syndicated programs. National print and digital media are included in the media mix and scheduled for rotation beginning in July.