With apologies to all weird Super Bowl commercials in the past, Lincoln’s new ad for the big game may have put all else to shame.
First of all, the ad was done in collaboration with Jimmy Fallon, who doesn’t appear on the commercial. From what we’ve been told, people sent tweets to Fallon, who, in turn, wrote a script based on the tweets by the fans. Not exactly the easiest thing to do, even for a world-class comedian like Fallon.
So with the script in hand, Lincoln prepared an MKZ commercial that borders on weird. To be honest, we don’t know what to make of it other than the cameos of some celebrities, including Wil Wheaton, hip hop artist Rev Run, and even retired-NFL-star Emmitt Smith.
Other than that, the whole thing is just a convoluted mash-up that doesn’t do the MKZ any justice. It feels a little too far into twitter world than we would have want to see the new self proclaimed super luxury brand from the Ford group. Let’s hope this isn’t the ad that the "Phoenix" teaser spot was alluding to.
Give credit to the folks from Lincoln, or at least the higher ups over at Ford, for deciding it’s a worthy investment to place an ad for the Super Bowl. Only a handful of automakers that are expected to show commercials during the big game and Lincoln has decided that a little teaser was in order for their new luxury sedan, the 2013 MKZ.
The teaser ad isn’t all that long, but in the 17 seconds that it runs, it definitely shows a lot of what Lincoln has had to go through to be in the position that they’re in now. The “phoenix” reference definitely alludes to a rebirth for the American automaker – something that has been long overdue.
We’re definitely excited to see what the whole ad is going to show, as the teaser looks pretty sweet as is. Hopefully, Lincoln releases it even before the Super Bowl.
Car collector Rick Champagne has every right pop open a bottle of his last name after becoming only the second owner of one of Hollywood’s most iconic cars. He had to sweat out a feverish bidding war for the George Barris’ original 1966 Batmobile, the same one used in the Adam West Batman TV series. In the end, however, his checkbook did all the talking to the tune of $4.2 million at the Barrett-Jackson auction in Scottsdale, Arizona.
The winning bid price might seem steep, but given the kind of car the ’66 Batmobile is, we presume that it was worth every last penny from Champagne’s bank account.
With the classic movie car now belonging to him, Champagne only becomes the second owner of the Batmobile after Barris, the same man who famously built the Batmobile in only 15 days in time for it to be used in the Batman TV series. On top of the car itself, Champagne also went home with number of memorabilia and documentation from Barris’ own personal collection.
Not a bad haul for Mr. Champagne!
Rumors about a possible smaller Lincoln crossover have been circulating for quite some time now, and now it has been confirmed that Lincoln will unveil a concept version at the 2013 Detroit Auto Show. The model will be called MKC and will be based on the same platform as the Ford Escape.
This will be just one of the four new models Lincoln plans to launch between now and 2014 – the other models include a new MKZ, a new version of the larger MKS and the replacement for the Navigator SUV. The new MKC is built with Lincoln’s new design language and is for those customers "who are open to new ideas and experiences."
The new MKC will go on sale sometime in 2014 and will take on models like Buick Encore and BMW X1.
Updated 01/13/2013: This review has been updated with the official details, images and specs. Hit the jump to read more about the new Lincoln MKC Concept. Full story
Just a few days ago we reported that Lincoln is preparing to add a new baby crossover to its lineup and today we have created a rendering that will help give you an idea of how the 2014 MKC will look.
As you can see, we have based our rendering on the previous rumors that suggested the MKC will be based on the Ford Escape platform and will feature design elements seen in the recently launched MKZ, including the new horizontal grille that makes the MKC looking pretty aggressive.
Under the hood, Lincoln will place several different powertrain options, almost certainly including the Ford 2.0-liter and a smaller 1.6-liter turbocharged EcoBoost. These engines will transform the MKC into a real competitor for models like BMW X1.
Lincoln will unveil the first concept version in just a few days at the Detroit Auto Show, so we’ll find out pretty soon how close we were with our rendering.
We have heard all kind of crazy stuff in the past few months, but this one is by far one of the craziest. It’s no secret that Lincoln is working to bring its fame back, but could the company indeed be planning a rear-wheel-drive sports coupe based on the Ford Mustang platform?
Apparently yes, at least according to FordInsideNews, who reports that Lincoln is preparing such a model as a "last chance" effort for the company. The model will be initially announced in late 2015 and it will be a 2016 or 2017 model year.
If the rumors are true, the model will feature a slightly larger wheelbase when compared to the Mustang and will be offered with a 2.9-liter EcoBoost V6 engine — a member of the company’s Nano engine family.
This new model is currently being developed only as a coupe, but rumors suggest that Lincoln is also considering a rear-wheel drive flagship sedan also based on the next-generation Mustang platform too.
No one is sure what name this coupe will carry, but a Mark Series name seems to be the right one.
We’ll keep an eye on this one, as Lincoln is inching closer to the do-or-die phase of its lifespan.
Though it’s not a combination of a slick motorcycle and gargantuan, rocket powered beast, the original ’66 Batmobile does require you to wear the cheesy costume if you plan on driving it. Or if you simply want to showcase this great piece of cinematic history amongst your car collection, it will be up for grabs at the Barrett-Jackson auction in Scottsdale, AZ, on January 19, 2013.
Built by legendary car customizer George Barris, legend has it that this car was put together in just 15 days, though there wasn’t any actual record of the car being put together at that short amount of time.
After being given $15,000 (which was quite a lot in ’66) and the short time frame, like any realist would do, Barris used a Lincoln Futura, which he bought for $1 about a decade earlier, and repainted it black. Since CGI effects were considered a thing of the future, Barris had to fit all the ridiculous crime-fighting gadgets to the car. The gadgets included: the Batphone, the Emergency Bat-turn Lever, the Batray, the Bat Beam and best of all, the Bat-tering Ram. It even comes with a working parachute from a drag racer.
Fancy gadgets and paint jobs aside, this car is a 390 cubic-inch V-8 powered Lincoln Futura. When the engine was in the Futura, it featured 330 horsepower, but the current output was not released. With a "bubble" roof and some futuristic design cues, the original 1950’s Futura concept gave the public insight on what future automobiles would look like. Looks like they got that concept totally wrong from where we’re standing today.
While most people sell their cars at half its original price, George Barris will be making a big fortune when he sells his black old Lincoln Futura at Scottsdale. Good work, Mr Barris...
We’ll update this review with the final selling price once the auction closes.
Regardless of how odd it may look to have a bulky crossover SUV, like the MKT, replacing the equally bulky, yet outdated, Town Car sedan in Lincoln’s lineup, you can’t resist saying that it just might work. It’s equally luxurious as the Town Car and far larger, allowing passengers to stretch out a little more. One complaint about the Town Car that has somewhat carried over to the MKT is the cost to fuel it.
The last Town Car got a wallet-draining 16 mpg city and 24 mpg highway and the MKT was not much better at 16 to 17 mpg city and 23 to 25 mpg highway, depending on options. Well, for fleets later on in the 2013 model year, Lincoln is addressing this concern by offering a 4-cylinder engine – that’s right, a 4-cylinder Lincoln...
This variant will not be made available directly to the public, as it will be a fleet-only model. It will boast a 2.0-liter EcoBoost engine that pumps out 235 ponies and 260 pound-feet of torque. That’s a 65-horsepower drop from the now-standard V-6 engine, but only a 15 pound-feet decrease in torque. Where the EcoBoost engine comes into play is the fact that it gets 20 mpg in the city and 28 mpg on the highway, that’s a 3 to 4 and 3 to 5 mpg increase, respectively.
It achieves these increases by not only offering two fewer cylinders to fuel, but also that it is only available in front-wheel drive. The lack of an AWD variant may seem like an issue to many non-fleet, but look at any fleet of Town Cars and you’ll find out that they are all rear-wheel drive, so that’s not a concern to fleet owners.
The Lincoln MKT Town Car Fleet is expected to debut later in 2012 and will come in at a base price of $49,845. There are no details on whether the options list is thinned out from the current MKT, but we assume it will all remain the same..
We’ll update you with more info as it becomes available.
For the past several decades, Ford has pranced the Lincoln brand around guised as a “luxury car,” but when compared to its competition – BMW, Mercedes, Lexus, and Infiniti – Lincolns just never held up. The lowest of lows came in the early-2000s with the release of the failed and wholly unpopular LS.
With the launching of the MK series of cars and SUVs, Lincoln began pressing the competition, but still fell slightly short of its goal in overtaking them. To help get Lincoln over this hump, Lincoln announced that the MKZ, the automaker’s entry-level sedan, will be completely overhauled for 2013 in hopes to better compete with the aforementioned competition.
We have all been anxiously awaiting the release of Lincoln’s plans to keep its lineup fresh, as it has been on the downward slide in recent years. We saw the concept MKZ and found out that the official design will, in fact, be a near replica of the concept – thank you Lincoln – but we had yet to hear anything about the official production specifications or the 2013 MKZ, at least until now. Ford Motor Company finally released these specs, just over 24 hours before its unveiling at the 2012 New York Auto Show.
Will this update be enough to launch the Lincoln lineup back to its days of dominating the Luxury car front, or will Lincoln have the same fate as GM’s Saturn and Oldsmobile brands, which also received a last minute redesign campaigns to try to save them? Take a look at the full review below to find out.
UPDATE 07/24/2012: Lincoln has released a new configurator, which you can find here, that allows you to select two trim levels from the five available – these include: Premier, Select, Reserve, Preferred with Single Panel Roof and Preferred with Retractable Panoramic Roof – and compare the two. Of course, shortly after releasing the online configurator, Lincoln also released the official pricing information for the MKZ. Hit the jump for full pricing and package details for the 2013 Lincoln MKZ.
Hit the jump for the 2013 Lincoln MKZ review. Full story
We have already been over Cadillac’s “automated” driving system, which is basically just an adaptive cruise control system that takes over the steering too. Basically, it is not a true automated driving system, but it is semi-autonomous. Well, we all knew that Ford wouldn’t just sit back and watch GM take over this realm, as it has just announced that its engineers are working on a slightly similar, but far more restrictive, system.
The system that Ford is working on is called Traffic Jam Assist, and it does exactly what its name tells you. When you’re get stuck in bumper-to-bumper traffic, you can enable this system and it will move the car with traffic and keep it within the lines. This frees up your hands to do far more important things than look at the road, like text message, enjoy a coffee and doughnut, or reprogram your stereo system.
One the traffic clears up, the system asks you to take over and you’re then forced to attempt to complete the uncompleted tasks that you started in traffic while driving… What a bummer.
Ford has even released a video displaying the system, and we have to say that on 99 percent of the roads in the U.S. with heavy congestion, we doubt this system will do little more than increase your stress. From what we can see, this system waits for the car in front to get a good car length or two ahead of you before moving your car forward. That just may induce a few “friendly” honks and one finger salutes from the less patient drivers behind you.
So, unless Ford can develop a way to have the system respond more quickly, we can see this being a really cool feature until you catch the first severe traffic jam. Fortunately, this system is nowhere near ready for release, so Ford has lots of time to perfect it.
We’ll let you know if any new features of this system pop up.