Lincoln Motor Company has just announced its launch a full product lineup in China, including five new vehicles. One of those – a midsize luxury SUV – accompanies the news in this teaser video above. Though Lincoln hasn’t given away much info on the new vehicle, the video does reveal some interesting aspects.
From the few glimpses visible, the SUV appears to be a highly sculpted crossover with plenty of LED trickery and accent lighting. Most eye-catching are the massive turn signals that surround the headlight fixtures and continue to the side mirrors. A strong belt line runs just under the windows with a large rear haunch laying above the rear tire. If things stay true to the artist’s drawings seen here, the front will feature some fairly stunning sculpted lines with plenty of drama.
This SUV will join a lineup of four other cars including the MKZ, the MKC, a new full-size luxury sedan , and the refreshed Navigator – all of which will be built inside the United States. What’s more, Lincoln is taking an entirely new approach to selling cars, one based relationships and an inviting dealer environment.
Lincoln’s goal is a network of 60 dealers in 50 cities across China by 2016, with the first eight opening this fall. The dealers will run under the ideology of “The Lincoln Way,” a much more personal, relationship-biased approach to selling cars. “It completely shifts luxury automotive ownership from a sales and service transaction model to an experience model,” says Jim Farley, Ford’s executive vice president of global marketing.
The dealers will feature a more home-like atmosphere with a tea room and other amenities like the Personalization Studio where customers can customize and order their particular vehicle. The new dealership style will concentrate its focus on providing good relationships and quality treatment than having a large, uninviting room packed with products. It’ll be interesting to see how this business model works for China and if it could work within the U.S.
Updated 04/21/2014: Lincoln pulled the covers off its MKX Concept at the Beijing Auto Show and release these detailed images. Sadly, there isn’t much news about the interior or engine options at this time. Click past the jump to see the new shots and read the updated press release.
Click past the jump to read more about the Lincoln MKX Concept Crossover.