Lincoln

Lincoln cars

It may seem unlikely given Lincoln ’s current lineup, but there was a time when the company used to offer rear-wheel-drive, luxury coupes too. The last model to sport a two-door configuration was the Mark VIII. Introduced in 1992 and built on the same FN platform underpinning the tenth-generation Ford Thunderbird and the seventh-gen Mercury Cougar , the Lincoln Mark VIII got axed in June 1998. Granted, the disappearance of the Mark VIII left a big gap in the Lincoln range.

That’s likely to change in near future. But for that to happen, a couple of conditions must be met. First, Lincoln has to green light the use of the 2015 Mustang platform for a future product. Second, the production car to sit on that rear-wheel-drive architecture must come in a coupe configuration and not in the shape of a redesigned MKS sedan . It’s tricky and a bit far-fetched, but one can only hope that the MK Coupe Concept depicted above, courtesy of our friends at BoldRide, becomes more than just an intriguing idea.

Click past the jump to read more about the Lincoln MK Coupe Concept.

Source: BoldRide

Lincoln has been struggling to get back on track and catch up to Cadillac for more than a decade now. But despite the company’s efforts to reinvents itself, things aren’t going as they should. And that’s why we’re not at all surprised to hear the luxury marque is planning yet another overhaul and a new batch of models.

The big news though is that Lincoln finally admitted it could borrow the brand-new platform underpinning the 2015 Mustang to add a sportier model to its lineup. Rumors about a Mustang -based Lincoln have been floating around since 2013, especially in regard to the next-generation MKS sedan .

"We know that we need to get into other segments with other vehicles," Lincoln head of marketing, sales and service Matt VanDyke told Edmunds, adding that the company "won’t rule out" a vehicle developed on the rear-wheel-drive platform sitting underneath the 2015 Mustang.

The representative didn’t go into specifics, but such a decision is likely to come as a result of the new "One Ford" strategy that advocates the sharing of platform and drivetrains within Ford Motor Co. All told, all Ford vehicle platforms are being considered to develop additional Lincoln automobiles.

Click past the jump to read more about Lincoln’s future Mustang-based model.

Source: Edmunds
Posted on by Simona  

After Lincoln posted just yesterday the first teaser images of the 2015 Navigator on its Instagram account, the first official details on the new SUV were dropped today online. Lincoln will offer the new Navigator offered with a new look, a new interior and a new, more powerful and more gas-friendly engine.

Some of the more notable features offered by the 2015 Navigator will include Lincoln’s signature split-wing grille, a newly designed hood, luxurious leather seating and additional customer-focused gadgets.

Just like with the previous generation, Lincoln will offer the 2015 Navigator in standard and extended-length versions and will arrive at Lincoln showrooms in early fall.

Updated 05/21/2014: Lincoln announced today prices for the 2015 Navigator set to be put on sale later this year. Prices will start from $62,475 for the base version, but can go up to $72,900 for the 4x4 version equipped with the Reserve Package.

Click past the jump to read more about the 2015 Lincoln Navigator.

Lincoln Motor Company has just announced its launch a full product lineup in China, including five new vehicles. One of those – a midsize luxury SUV – accompanies the news in this teaser video above. Though Lincoln hasn’t given away much info on the new vehicle, the video does reveal some interesting aspects.

From the few glimpses visible, the SUV appears to be a highly sculpted crossover with plenty of LED trickery and accent lighting. Most eye-catching are the massive turn signals that surround the headlight fixtures and continue to the side mirrors. A strong belt line runs just under the windows with a large rear haunch laying above the rear tire. If things stay true to the artist’s drawings seen here, the front will feature some fairly stunning sculpted lines with plenty of drama.

This SUV will join a lineup of four other cars including the MKZ, the MKC, a new full-size luxury sedan , and the refreshed Navigator – all of which will be built inside the United States. What’s more, Lincoln is taking an entirely new approach to selling cars, one based relationships and an inviting dealer environment.

Lincoln’s goal is a network of 60 dealers in 50 cities across China by 2016, with the first eight opening this fall. The dealers will run under the ideology of “The Lincoln Way,” a much more personal, relationship-biased approach to selling cars. “It completely shifts luxury automotive ownership from a sales and service transaction model to an experience model,” says Jim Farley, Ford’s executive vice president of global marketing.

The dealers will feature a more home-like atmosphere with a tea room and other amenities like the Personalization Studio where customers can customize and order their particular vehicle. The new dealership style will concentrate its focus on providing good relationships and quality treatment than having a large, uninviting room packed with products. It’ll be interesting to see how this business model works for China and if it could work within the U.S.

Updated 04/21/2014: Lincoln pulled the covers off its MKX Concept at the Beijing Auto Show and release these detailed images. Sadly, there isn’t much news about the interior or engine options at this time. Click past the jump to see the new shots and read the updated press release.

Click past the jump to read more about the Lincoln MKX Concept Crossover.

Posted on by Simona  

After unveiling the concept version at the 2014 Detroit Auto Show, Lincoln unveiled today the first official details on the 2015 MKC , which is set to roll into showrooms in the summer of 2014.

As you can see, the production model retains nearly all of the design elements from the concept version, except for the conventional door handles, the less aggressive exhaust system and some changes on the taillight graphics. Overall, however, the production model remains pretty true to the concept the preceded it.

As the concept revealed, the 2015 MKC will adopt a new design language inspired by the 2013 MKZ , like the signature split-wing grille and the wraparound liftgate. What’s really cool about the new MKC is that it is the first premium crossover to offer a 2.3-liter, EcoBoost four-cylinder engine, alongside the base 2.0-liter EcoBoost.

Updated 05/15/2015: Lincoln unveiled a very cool commercial for the 2015 MKC featuring Samuel Page. Called "Dream Ride", the new commercial presents an immersive and interactive journey with the new Lincoln MKC. Enjoy!

Click past the jump to read more about the 2015 Lincoln MKC.

Posted on by TB +  

The question of where to take Lincoln ’s styling was top-of-mind for Ford during the mid 1950s, and the net it cast was to both the internal styling teams and one special dream car creator of Italy.

Turbulent times for all the Blue Oval brands followed the market flop of their Edsel series, and Chevrolet was lighting up newsprint and auto shows with their swanky Motorama events and the original Corvette concept of 1953.

The desire for miraculous styling direction and stunning concept cars led to all the non-GM American car brands to pair off with Italian styling houses. During this flurry of deals, Ghia signed up with Chrysler , Bertone for Packard and Carrozerria Touring with Hudson.

Lincoln went with a less-renowned name of Felice Paolo to dress a rolling chassis with bespoke coupe bodywork ahead of the Turin motor show. The orange lacquer paint was barely dry on the 1955 Lincoln Indianapolis Exclusive Study by Carrozzeria Boano Torino when it was rolled onto the rotating platform of the Turin auto show.

This stunning concept car is headed for the glitz and flash bulbs again this November with RM Auctions, where the car’s previous million-dollar pricing is expected to climb in value yet again.

Click past the jump for all the unusual and one-off style of the 1955 Lincoln Indianapolis Concept.

With Lincoln’s MKZ Black Label trim getting a lot of the publicity leading up to their public debuts at Pebble Beach, it’s important to remember that another one of the company’s models is getting the Black Label treatment.

In addition to the three MKZs that were given Black Label executions, the MKC also received some luxury interior lovin’, highlighting the lengths Lincoln will go to provide its resident SUV an expressive form of luxury that can set it apart from the rest of the competition.

It’s not surprising that Lincoln would go this route. After all, it’s been widely established that the brand has a certain taste for luxury that is only emboldened and emphasized by the unveiling of the Black Label trim for the MKC.

But the best part of this announcement is the equally important news that the Black Label interior trim won’t be limited to just being showpiece exhibits at Pebble Beach. Lincoln has every intention to release them out to the market, possibly as early as late next year.

That news, on its own, is enough for us to give these interior upgrades, including the one on the MKC Black Label some serious air time.

Click past the jump to read about what makes up the Lincoln MKC Black Label Concept

Once again, the 2013 Pebble Beach Concours d’Elegance is flexing its automotive muscles, as Lincoln is set to unveil a new exclusive line for its entry-level MKZ at the show. Dubbed the Black Label line, this collection of interior and exterior dress-up packages add some extra style, class and exclusivity to the MKZ line, taking it up a notch in the luxury-car realm.

The Black Label line will eventually make its way across the entire Lincoln lineup, but for now where better to start than with its most desired model? The Lincoln MKZ Black Label comes in three different styles: Center Stage, Indulgence and Modern Heritage. Each of the three styles are distinctly different in look and feel, and really offer a custom look to the MKZ that few other lower-level luxury car manufacturers offer.

According to Lincoln, there were more than 12 different design concepts that Lincoln Design took under consideration and these three rose to the top and made the cut. So, can this Black Label line add the premium features that the MKZ so sorely needs to catapult it above the likes of Acura TL and Lexus ES 350 ?

Click past the jump to read about each of the three designs and how they change the MKZ

With apologies to all weird Super Bowl commercials in the past, Lincoln’s new ad for the big game may have put all else to shame.

First of all, the ad was done in collaboration with Jimmy Fallon, who doesn’t appear on the commercial. From what we’ve been told, people sent tweets to Fallon, who, in turn, wrote a script based on the tweets by the fans. Not exactly the easiest thing to do, even for a world-class comedian like Fallon.

So with the script in hand, Lincoln prepared an MKZ commercial that borders on weird. To be honest, we don’t know what to make of it other than the cameos of some celebrities, including Wil Wheaton, hip hop artist Rev Run, and even retired-NFL-star Emmitt Smith.

Other than that, the whole thing is just a convoluted mash-up that doesn’t do the MKZ any justice. It feels a little too far into twitter world than we would have want to see the new self proclaimed super luxury brand from the Ford group. Let’s hope this isn’t the ad that the "Phoenix" teaser spot was alluding to.

Give credit to the folks from Lincoln , or at least the higher ups over at Ford, for deciding it’s a worthy investment to place an ad for the Super Bowl. Only a handful of automakers that are expected to show commercials during the big game and Lincoln has decided that a little teaser was in order for their new luxury sedan, the 2013 MKZ .

The teaser ad isn’t all that long, but in the 17 seconds that it runs, it definitely shows a lot of what Lincoln has had to go through to be in the position that they’re in now. The “phoenix” reference definitely alludes to a rebirth for the American automaker – something that has been long overdue.

We’re definitely excited to see what the whole ad is going to show, as the teaser looks pretty sweet as is. Hopefully, Lincoln releases it even before the Super Bowl.


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