You know something’s up when a car manufacturer decides to leave out vivacious models in favor for a pair of dogs to showcase their new vehicle.
Honda’s Lego-looking Element SUV was on-hand at the LA Auto Show and instead of the traditional eye candy posing with the vehicle, they had Luna and Toby – a pair of dogs – posing for the cameras inside the Element’s innovative Dog Friendly System .
The Dog Friendly System, which is available for an extra $995 on any 2010 Honda Element , is, according to Honda, “a pet accommodation system designed to improve safety, comfort and convenience for dogs and their owners alike."
The DFS features, among other things, a nylon kennel, a ramp, a small 12-volt ventilation fan, a cushioned bed, a spill-proof water dish, seat covers, and rubber floor mats with a bone motif. In other words, it’s as close as you can get to a mobile dog palace.
We have to give credit to Honda for this brilliant new system, especially in a time where we’re all hesitant to bring our dogs along in our cars in the event that they mess the upholstery.
Press release after the jump.