One of the highlights of the LA Auto Show is the annual design challenge that goes along as part of the whole event, and this year figures to be no different. The theme for this year’s event will be called “Youthmobile 2030” – a nod towards what vehicles would look like in 2030 for young minds born this year.
Among the manufacturers that are scheduled to participate this year includes Volkswagen/Audi , Nissan , GM , Mazda , Toyota , and Honda . Most of the participants already have their entries close to completion and from what we’ve heard a number of them have already mentioned what they’re going to bring to LA. VW/Audi is set to bring an AI-enhanced car that can interpret driver movements, Nissan has an ‘eco-neutral’ vehicle ready to roll to LA, GM is bringing a ‘gamer-friendly’ car, Mazda is going for a more business-minded approach with their entry, targeting the entrepreneurs of 2030, and Honda is bringing something that “incorporates human DNA.”
Safe to say, the participants for this year’s design challenge are all bringing the heavy artillery.
The pool of judges – there will be four of them - that will be tasked to evaluate and grade all the entries include Tom Matano, Durector of Industrial Design at the Academy of Art in San Francisco, Jason Hill, the brains behind the Aptera 2 Seres hybrid and electric cars, Imre Molner, Dean of Detroit’s College for Creative Studies; Stewart Reed, Chair, Transportation Design, Pasadena’s Art Center College of Design.
Press Release after the jump.