Lotus has always had the pulse for doing charitable things as they have built numerous special edition models to help raise funds for charities. A few months ago, they built a special Evora called the Freddie Mercury Edition - Mercury was the lead vocalist of Queen - to benefit the Mercury Phoenix Trust Foundation.
Recently, the British automaker went back to that same route by unveiling another special edition Evora S, this time personalized by no less than The Who front man, Roger Daltrey.
With the help of Lotus, Daltrey was given the reins in personalizing this car. In addition to signing the car himself, Daltrey also added in red striping details, as well as a number of "The Who" badges and a Union Jack logo on the tailgate. For their part, Lotus gave the special edition Evora Tech and Premium packages that include a Metallic Black paint finish, a reversing camera, and best of all, a 3.5-liter supercharged V6 engine that produces 345 horsepower.
The Evora Roger Daltrey Edition is set to be auctioned off on December 1, 2011 with proceeds going to the Teenage Cancer Trust.
"Without teenagers and their energy and passion for music, we wouldn’t have Rock ’n Roll as we know it," Daltrey said. "There is no doubt in my mind that we’re really making a difference."
Interested bidders will need to bring their check books with them because the car is expected to go under the hammer for around £70,000, which is around $93,400 based on current exchange rates.