2014 Maruti Suzuki Concept CIAZ

Given the reputation Suzuki has established in the industry, it wouldn’t be too out there if you thought that the Japanese automaker was capable of rolling out an impressive-looking concept .

Yet there it was at the New Delhi Auto Show where Suzuki, together with its partner, Maruti, unveiled the Concept CIAZ sedan . We don’t know what Suzuki has in store for the concept, other than plans to offer its in markets India and China.

But given what we’re looking at, we really wouldn’t mind seeing the Concept CIAZ, in production guise, make its way to American soil. It’s got promise, that much we can give you. But, with Suzuki pulling out of the American market recently, there is little to no chance that this concept or any other Suzuki will hit the U.S. market any time soon.

Performance numbers will be determined in the future, but from what we’re seeing, we have to give both Suzuki and Maruti some serious props for designing a sedan that looks and feels more than what it’s expected to stand for.

Click past the jump to read more about Maruti Suzuki Concept CIAZ

Design

Maruti Suzuki Concept CIAZ

We have to give some due props to Suzuki for the Concept CIAZ. Sure, the company isn’t known for being a forward-thinker in its design philosophy, but what it did with this prototype sedan is all sorts of impressive. The dynamic body shape of the concept pops out thanks to some sharp character lines on the sides. In addition, Suzuki’s use of chrome detailing on the side body adds that sporty character to the concept while the combination of real carbon and chrome plating on the fog lamps and the exhaust pipe, ratchets up the impressive sporty luxury characteristic of the Concept CIAZ’s body.

The front fascia also has some splashes of cool to it, particularly the cleverly-designed headlight setup, which ignites the overall design and blends perfectly with the chrome grilles and the front bumper and those integrated LEDs that go with it.

Competitors

2014 Hyundai Mistra Concept

Hyundai Mistra Concept

Should the Suzuki Concept CIAZ make its way to production, expectations are for the car to be sold in huge auto markets like China or India, where it will be pitted against the likes of another midsized, China-focused concept, the Hyundai Mistra.

Like the Concept CIAZ, the The Mistra features a surprisingly sporty look for a four-door, midsized sedan. The hood is long and sloping, and the wide front grille serves as the perfect backdrop to highlight the large Hyundai badge plastered right in the middle of it. The front bumper is also reasonably stacked with what looks like high-quality lighting fixtures while the overall shape and length of the car appears to be more than what you can expect from a midsized sedan.

Conclusion

Maruti Suzuki Concept CIAZ

Consider us surprised by what Suzuki did with the Concept CIAZ, not so much because we didn’t think Suzuki had in it them, but because they’re not content with just letting the prototype fade into obscurity as a one-time show concept. The Japanese company looks like it has serious plans of building the CIAZ Concept so don’t put it past you to think that there’s no future for this impressive looking concept.

LOVE IT
  • Fascia looks mesmerizing
  • Nice set of wheels
  • Should be appropriately priced
LEAVE IT
  • Can you really trust Suzuki’s competence in cars?
  • Other options available
  • No production date yet

Press Release

Maruti Suzuki Concept CIAZ

Car market leader Maruti Suzuki India Limited unveiled two global models Concept CIAZ and SX4 S-CROSS on the inaugural day of the Auto Expo 2014 here today.

The Company expressed its preparedness for the future with two distinct offerings positioned for different segments and will help Maruti Suzuki gain foothold in new segments.

The vintage red coloured Concept CIAZ (pronounced as: chi-aaz) and the imposing rugged black coloured SX4 S-CROSS were jointly unveiled by Mr. Toshihiro Suzuki, Executive Vice President, Suzuki Motor Corporation, Japan and Mr. Kenichi Ayukawa, Managing Director and CEO, Marui Suzuki India Limited.

The stunning models positioned on the center stage give a glimpse of Maruti Suzuki’s plans to foray in new and distinct segments to retain its leadership position in the Indian market.

Maruti Suzuki Concept CIAZ

Unveiling the two `future ready’ global offerings Mr. Toshihiro Suzuki, Executive Vice President, Suzuki Motor Corporation said, "The two cars that we unveil today follow the footsteps of the iconic Suzuki Swift. These models are designed to meet the varied requirements of discerning customers around the world. While the SX4 S-CROSS is a real crossover with authentic performance, the Concept CIAZ is designed to meet the growing demand in C-Segment market in India, China and elsewhere."

On the occasion Mr. Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki India Limited said, "Concept CIAZ and SX4 S-CROSS are two premium segment global offerings. This rich line up will strengthen our product portfolio and prepare us for the future."

Reinforcing Maruti Suzuki’s strong customer connect he added, "The vehicles that you see here today reflect our thought and belief. If you like them, they may be amongst you on the Indian roads, in future. As a customer, your right judgment has guided us over the past 3 decades. We promise to bring exciting and relevant products, as you need them."

Concept CIAZ

Maruti Suzuki Concept CIAZ

On display at the center of the Maruti Suzuki pavilion rests the shining Concept CIAZ. Concept CIAZ is a classy urbane A3-segment sedan especially designed by Suzuki Motor Corporation for leading markets such as India and China. Concept CIAZ is a fusion of sportiness and elegance and is expected to strengthen company’s portfolio in upper A3 segment. Through a dynamic body shape with edgy character lines, Concept CIAZ projects a truly authentic sedan style. (Detailed product note shared separately)

Global SX4 S-CROSS
Global model SX4 S-CROSS brings forward Suzuki’s capability to offer best of the two segments together and create a new segment for its discerning customers across global markets. The imposing SX4 S-CROSS showcased as a reference vehicle, reflects Maruti Suzuki’s openness to diversify in new segments and strengthen the product portfolio. The highly positive customer response to the Ertiga gives confidence to the Company to reinforce its presence in the segment. (Detailed product note shared separately).


What is your take?

Back to top