Maserati’s masterplan to sell 75,000 vehicles per year by 2018 won’t include a model smaller than the Ghibli or a less powerful version of said sedan , Australian outlet Motoring reports, adding that the Italian brand aims to remain exclusive, albeit not exotic.
Speaking at the Ghibli launch in the Land Down Under, Maserati’s Australian general manager Glen Sealey said the Italians are ruling out a compact sedan to slot under the Ghibli, currently the company’s cheapest model ever. "In terms of model strategy, there are no plans to go below Ghibli or Levante," he said.
In an effort to increase global sales, Maserati revived the Ghibli nameplate to take on the BMW 5 Series and the Mercedes-Benz E-Class . Going lower would enable the brand to field a competitor for the BMW 3 Series and the Mercedes C-Class , and their high-performance derivatives, but, as things stand, Maserati is more concerned about retaining its exclusivity.
"Maserati will certainly remain exclusive, but not exotic. A year ago it was exotic," he added.
As far as a less powerful, and consequently cheaper, version of the Ghibli is concerned, Sealey stressed that the entry-level diesel model won’t account for a large proportion of sales, with the more expensive gasoline models to move more units globally.
Note: Maserati Ghibli pictured here.
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