When Daimler started offering $100,000 rebates on new Maybach models, the writing was on the wall that the failing ultra-luxury car company was about to be taken off of life support. About four months have past since the rebates began and it is official now, as Daimler has eliminated all plans for 2013 Maybach models.
When Daimler restarted Maybach production in the early-2000s, it never really took off, as Bentley and Rolls Royce had the ultra-luxury market pretty well tied down. Maybach continued floundering around until 2011 when Daimler finally announced that it would cease production by 2013. A promise that Daimler certainly held true on.
The worst thing is that Daimler didn’t even issue a press release on its cessation. The only send off that Maybach has received is a “Discontinued” label next to every model on its price list as an indicator of its death. The other indicator is the fact that the Maybach website is nearly inaccessible now.
So, farewell to Maybach, yet again... Maybe we’ll come across you in another half-century or so. Maybe VW is interested in snagging it up... We’re kidding, sort of.
We knew that the time was coming eventually, and according to a source who spoke to Autoweek, the end has finally come to pass for Maybach.
Mercedes-Benz, the company that revived Maybach nine years ago, is finally pulling the plug on the luxury line in 2013. The decision to drop Maybach was spurned by disappointing sales figures for its two core models, the 57 and the 62. It certainly didn’t help matters when efforts in trying to jumpstart the company didn’t amount to anything, particularly when a proposed deal with Aston Martin to assist in building future models ended up falling by the wayside.
For now, the plan is for Maybach to continue selling the two models until 2013 when Mercedes’ fifth generation S-Class finally hits the market. The next-gen S-Class will likewise see an all-new S600, which you could take the reins from Maybach in competing in the ultra-luxury market currently dominated by Rolls-Royce and Bentley.
We can’t say that we didn’t see this coming, although we’re a little disappointed that Mercedes didn’t exercise a little bit more patience before they cut the cord. Then again, it wasn’t our decision to make and if Mercedes really wanted to cut their losses on the brand, they have every right to do so.
Maybach is celebrating its 125th anniversary with the unveiling of a one-off Edition 125! at the International Motor Show in Frankfurt. According to the manufacturer this special edition model "presents exquisite new possibilities for individually styling the high-end saloons."
The Maybach Edition 125! was created as a celebration of the 125 years of the automobile and it also honors the ingenious designer behind the brand, Wilhelm Maybach. The 125! is painted in a newly created Tahiti Black/ Patagonia Silver combination that works well with the lavish contour lighting and laser-engraved light motif in the front armrest. Other features for this special one-off model include a glove compartment lid that has been embroidered with the signature of Wilhelm Maybach, silver-colored top-stitching, silver carbon fiber and black piano lacquer trims, 20" matte black wheels with high-sheen spokes, and a newly styled radiator grille.
Along with the new Edition 125!, Maybach also brought the restyled versions of the 57 and 62 that debuted earlier this year. These models received a new chrome radiator grille, a new front bumper, a redesigned hood, re-styled side mirrors, new rear light clusters, and new-look 21-spoke, 19-inch wheels for the standard models and 12-spoke, 20-inch wheels for the S variants. The 57S and 62S models are powered by a 12-cylinder engine that develops a total of 630 HP. The 57 and 62 models get a 6.0 liter V12 supercharged and turbocharged engine that develops 542bhp.
Maybach is all about luxury, but now the company has unveiled an armored version for those who want to combine hardcore safety with that same luxury. Called the Maybach Guard, this new vehicle is based on the 62 model and features an integrated safety system by the German engineers in Sindelfingen.
The Maybach Guard has received a special armor made of highly specialized steel and high-tech Kevlar integrated in the body shell. Sounds pretty hefty, but in reality, the armor only adds 460 kilos to the car’s total weight, so no changes had to be made to the drive train, suspension, or braking-system.
The new Guard system will not only offer high protection, but it will also be the only armored car in the world to be able to reach a top speed of 155 mph and get from 0 to 60 in just 5.7 seconds.
After the integration of the other special protective features, the vehicle moves onto the standard assembly room in the Sindelfingen production plant, where masters of craftsmanship dedicate all their skills to ensure the highest standard in the individualization process.
Daimler unveiled today the facelift version for the Maybach line-up. The company made chances to the exterior design, interior comfort, but also added a more powerful engine. This is the last chance Daimler offered to Maybach before making a final decision on its future.
The exterior chances include a new chrome radiator grille, a new front bumper and redesigned hood, re-styled side mirrors and new rear light clusters and new new-look 21-spoke, 19-inch wheels for the standard models and get 12-spoke, 20-inch wheels for the S ones. Also the 57S and 62S models are 11 mm longer and 17 mm wider.
On the interior the limousine gets a hand-braided or crystal-encrusted seat piping, a 19-inch rear screen, a perfume atomiser and a wireless internet function.
The 57S and 62S models are powered by a 12-cylinder engine that develops a total of 630 HP. The 57 and 62 models get a 6.0 liter V12 supercharged and turbocharged engine that develops 542bhp. Fuel consumptions and CO2 emissions have been lowered in both models.
Cosmetic surgery is quite popular nowadays. In fact, even Mercedes’ luxury brand, Maybach, will be seeing a little bit of a facelift before its ultimate descent into the automobile graveyard. As the next generation of the Mercedes S class gets taken to the next level, Maybach will turn into a thing of the past, but not before getting some new grilles and LED lights on its current three models. After the Maybach’s debut at the Beijing Auto Show in April, sources say that Mercedes will let the brand slip away into darkness and bring to light the new, higher tech S class.
The new S class is said to debut in 2014 and are rumored to contain many of the features found in the F800. The technologies include:
Traffic Jam Assist: A cruise control system that accelerates and decelerates by itself and can even follow turns up to 25MPH.
Range on Map System: Shows about how far the car can travel as a 360-degree graphic.
HMI Control System: This unique technology will record the hand gestures of the driver so it can then interpret the applications the driver wants to operate.
Multi-Drive Platform: Can be fitted with either a hydrogen fuel cell or plug-in hybrid system.
Check back for more updates on the future of the Mercedes S Class.
Its not every day that you have the opportunity to see two of the most exotic luxury cars on the planet engaged in an unfortunate incident, so to close out the year with a bang we bring you a Maybach 62 and a Bentley Continental who got a little too close to each other right before Christmas. It seems that the ice covered Russian roads were to blame for the accident, but both drivers walked away unharmed with only their egos sustaining considerable damage. However just by these car’s nature, any repair work is guaranteed to come at a hefty cost. Hopefully the new year will be better for these drivers then the last.
With this study of an open-top landaulet, Maybach has re-enlivened the great art of building majestic automobiles. True to the tradition of exclusive landaulets, the roof of this sparkling white one-off study can be opened fully at the rear, while the chauffeur’s compartment remains completely enclosed. The passengers are then able to enjoy the clear, blue sky above. Seated in opulent armchairs upholstered in white leather, they are treated to a majestic open-air experience currently unrivaled by any other automobile in an environment of the utmost luxury and exquisite style.