After years of intense struggling, the ultra-exclusive Maybach luxury brand which belongs to Daimler AG concern has almost got to an end. With just 146 units sold last year and apparently no plan to replace the aging Maybach, the luxury division of Mercedes is dying slowly. Listening to Dieter Zetsche, Daimler’s affable CEO looks like neither the new variant, the Landaulet will not budge the needle on sales.
Although the Maybach has proven that it can compete with cars like Rolls Royce, Maybach did not have the desired success. According to Zetsche, Daimler has not decided yet but a decision will certainly be taken: the brand will be saved or...let once again sink into obscurity?