Mazda Motor Corporation today revealed the all-new Mazda2 (known as Mazda Demio in Japan) sedan at the 2007 Guangzhou Motor Show. This version of Mazda ’s latest model has a dynamic and elegant form that was designed to capture new customers in the rapidly growing Chinese B-car segment. The all-new Mazda2 sedan is produced by Changan Ford Mazda Automobile Co., Ltd. at its Nanjing plant, and will go on sale in the first half of 2008 through the Changan Mazda Motor Sales Company’s network.
Mazda has announced that total orders in Japan for the all-new Mazda2 reached 15,000 units during the first month of sales since its domestic launch on July 5, 2007. This result is triple the monthly target sales volume, demonstrating a positive reception by Japanese consumers, thanks to the Demio’s stylish exterior, highly competitive cost of ownership and top class fuel efficiency.
Mazda’s engineers are striving to reduce the vehicle weight of new Mazda products as a way to lower fuel consumption and CO2 emissions, while continuing to deliver the agile handling and safety attributes Mazda customers expect. The new Mazda2 is a milestone in this respect: almost 100 kg lighter than the previous Mazda2, it reverses the trend towards ever-heavier vehicles while being safer and even more fun to drive.
Mazda unveiled the all-new Mazda2 at the 77th annual Geneva International Motor Show. Mazda2 is the first model of a further developed generation of Mazda automobiles. It enters the growing B-segment, which in Europe has now conquered around 25 percent of the new car market.