With the ever evolving landscape of the auto industry, it’s easy to get left behind on new developments that can be categorized as a "world first".
Mazda’s probably well aware of that, which is why it is taking the never-before-taken step of unveiling a new car - a global debut, in fact - through a video game system.
Believe it or not, that’s exactly what the Japanese automaker is set to do after partnering with Xbox to introduce a new global model as part of the first-ever global live stream of a new vehicle introduction through the Xbox.
“It’s a digitally connected world, so what better way to reach our customers than through a connected platform like Xbox,” Russell Wager, vice president of marketing for Mazda, said.
”We were looking for a way to launch a global product and tie together our five separate reveals. Xbox not only gave us the platform, but allowed us to leverage our digital assets to drive a global audience to view the event.”
Mazda is keeping a lid on what kind of vehicle it’s going to unveil, but fortunately, we won’t have to wait too long to find out. The ground-breaking unveiling is scheduled to take place on June 26th in New York with the festivities being streamed globally, courtesy of Xbox Live, beginning at 9:00 p.m. EDT.
To drum up interest for the talked about debut, Mazda is sweeping through social media, touring the hashtag #GameChanger, alluding presumably to a car that will redefine its market.
Perhaps Mazda is gearing up to unveil the next-generation MX-5 Miata .
For now, your guesses are as good as ours because the whole event is being shrouded in so much secrecy that would make the Pentagon proud.
If you want to be part of the unveiling - and score a chance to win $2,500 and create your own dream trip to a music event of your choice - you can participate in the live broadcast and the accompanying sweepstakes.
Click past the jump to read some history on the MX-5