Mazda unveiled the all-new Mazda2 at the 77th annual Geneva International Motor Show. Mazda2 is the first model of a further developed generation of Mazda automobiles. It enters the growing B-segment, which in Europe has now conquered around 25 percent of the new car market.

mazda-2-demio

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2007 Mazda 2 -Demio

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Mazda2’s outstanding total package represents a bold break from traditional trends in the automotive industry, especially in the sub-compact segment: it is not only approx. almost 100 kg lighter than its predecessor, but also 40 mm shorter. With this, Mazda kept the weight of the car under 1,000 kg, which contributes up to 15 percent less fuel consumption and agile handling characteristics. Also its charismatic design and its high level of safety make the Mazda2 a car best suited to meet the demands of European customers.

The Mazda2 does not blindly follow every trend, but reconciles seemingly conflicting attributes like environmental friendliness, lightweight construction, compactness and driving fun. It moves the Zoom-Zoom philosophy, first introduced with the Mazda6, to a new level. This means that fun when driving and interacting with the car is still of primary importance, but it is enhanced in the new Mazda2 by clever technical solutions and, in light of the changed environmental situation, partially newly interpreted.

The goals set for Mazda2 developers were clearly defined: low fuel consumption, high functionality, ease of use and dynamic, Mazda-typical performance attributes. Added to this was a design meant to sharpen even more the brand’s DNA and – in the form of a true sub-compact car – to create high levels of appeal.

Besides these goals, ingenious weight reduction as an efficient way to reduce fuel consumption and CO2 emissions was at the top of the list of requirements. And once again – following the MX-5 roadster trend - Mazda was able to turn back the spiral of ever increasing weight. An increased use of high-tensile steel led to a “calorie reduction” of almost 100 kg. As a result, the new Mazda2 with the 1.3-litre petrol engine weighs considerably less than a ton, at 955 kg (with the 1.5-litre, 960 kg). Mazda2’s trend-bucking character is also evident by its length, which is now four centimetres shorter, at 3.885 metres. By keeping the wheelbase the same, at 2.49 metres, the interior offers a very good interior space for its compact size, with a fairly good-sized boot volume of 250 litres.

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