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2010 Mazda3 Sport 90th Anniversary Special Edition

This is what happens when you’re company is celebrating a milestone anniversary. Mazda Japan has revealed today yet another special edition vehicle - the Axela Sport 90th Anniversary, or as its more popularly known on this side of the world, the Mazda3. This special edition is based on the Sport 1.5 S Style trim and comes to celebrate the company’s 90th anniversary.

The new Mazda3 Sport 90th Anniversary Special Edition is distinguished by 15- or 16-inch alloy wheels, side spoilers, LED rear combination lights and dark tinted glass and on the interior discharge headlights, a leather-wrapped steering wheel and a 4.1-inch multi-information display.

Press release after the jump.

Press release

As part of celebrations marking its 90th anniversary, Mazda Motor Corporation today launched a special edition Axela Sport (known overseas as the Mazda3 hatchback) outfitted with performance accessories. The Mazda Axela Sport 1.5 S Style goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.

Mazda3 Sport 90th Anniversary Special Edition

The 1.5 S Style is based on the 1.5-liter Axela Sport and qualifies for Japan’s eco-car incentive program and 50 percent tax reductions under the government’s tax reduction program. New features include 15- or 16-inch alloy wheels, side spoilers, LED rear combination lights and dark tinted glass.

The version with 16-inch wheels also boasts attractive features such as discharge headlights, a leather-wrapped steering wheel and a 4.1-inch multi-information display. The color liquid crystal screen displays information for the audio, climate control, trip computer and other systems.

This 90th anniversary commemorative special edition Axela offers outstanding eco-friendly and safety features as well as Mazda’s hallmark fun-to-drive dynamic performance.

Mazda3 Sport 90th Anniversary Special Edition

Main features of the 90th Anniversary Special Edition Mazda Axela Sport 1.5 S Style

Base models
 Mazda Axela Sport 15C
Special features
 15-inch (195/65R15) or 16-inch (205/55R16) alloy wheels

Special features on both model grades

  • Side spoilers
  • LED rear combinations lights
  • Dark tinted glass (rear door and rear quarter panel windows, rear liftgate glass)

Special features on models with 16-inch alloy wheels

  • Bi-xenon discharge headlights (with high- and low-beam auto leveling function)
  • Multi-information display (4.1-inch color liquid crystal display)
  • Leather-wrapped steering wheel
  • Leather-wrapped shift knob



11 comments:

This anniversary special edition of the Mazda is surely being a big success for them. Looking at the pictures of this Mazda3 Sport its already captured my interest, what more if I already see this one in person. smiley

Mazda should make the Speed3 and Speed6 an AWD instead of FWD, for sure it will give an edge on Rally and Drifting.

huh why are they making a special edition out of a regular passenger car? they should make a coupe out of it then rebadge it with an SE.

Well mazda and honda is now undergoing to a tight competition with their Civic and Mazda3, in many reviews civic did out perform the mazda but in terms of fun and handling the mazda take over the throne.

The Mazda3’s a great car, it’s still fun to drive as it always was and very economical, even without sacrificing sportiness and performance. Interior’s pretty good. And it’s one of the few cars in the world that will smile at you. Thanks to its smiling grille.

Impressive body trims and aero kits, but honestly how could you make a sports car on a 1.5CC with 6500 RPM without turbo? the 3 performs just like a regular family car. If you want it to be more sporty you need a lot of money to tweak it’s engine. It has only a 105 horses under the hood.

I drove the new Sonata and I must say it’s much better in styling and comfort than it’s competitors: Camry, Altima & Accord. Will check this hybrid thing out this weekend.

Mazda3 is becoming more and more sporty HB car than ever, and one of the must have cars.

Nice one for Mazda. I like the red one very dashing.

1.4L only? how about the HP? I hope they include some reviews about the performance and detailed information to this special edition of mazda 3.

Sweet. Well, since it is their anniversary, how about a few discounts for some accessories, parts and some actual cars perhaps? Lol. Just kidding, happy anniversary Mazda.

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