Mazda is celebrating its 900,000th unit of the MX-5 with the launch of a new special edition, the Mazda MX-5 Kendo. This model is named after "The way of the Sword" – a modern Japanese martial art renowned for its fighting spirit, eye-catching dynamic movement and refinement. This special edition will go on sale in the UK on March 1st, 2011 after it is revealed at the Geneva Motor Show.
The new Mazda MX-5 Kendo special edition will be offered in a coupe or roadster version. The soft top version will be powered by a 1.8L engine producing 126hp and the Roadster coupe version gets a 2.0L engine producing 160hp.
“Special Edition models of Mazda MX-5 have always been eagerly received by UK consumers and I’m sure the two new Kendo models will trigger a strong wave of fresh interest in our long-running star performer,” said Mark Cameron, Sales Director, Mazda UK. “In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, with UK customers accounting for over 10 percent of global sales, while it has received a host of ‘best sportscar’ awards from motoring and consumer media.”
Hit the jump to read more about the Mazda MX-5 Kendo.
Exterior and Interior
The special edition MX-5 Kendo will be offered in either Sparkling Black or Dolphin Grey and will be distinguished by unique 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps on the exterior. The interior will receive a unique Stone Leather with Grey colored stitching on the steering wheel and handbrake, heated seats, brushed aluminum style-bar trim and aluminum pedals.
Standard equipment for the Mazda will include a premium BOSE audio system, Bluetooth hands-free, and cruise control.
The MX-5 Kendo edition will be offered with two engines: the Kendo soft-top version is powered by a 126 HP 1.8-liter engine, while the Roadster Coupe gets a 160 HP 2.0-liter unit.
On the British market, the Mazda MX-5 Kendo will go on sale on March 1st, 2011, with the soft-top version priced at £19,255 ($26,439 at the current rates) and the roadster coupe priced at £22,320 ($30,647 at the current rates).
Coming up with competitors for the Mazda MX-5 is kind of like searching through the haystack looking for that darn needle. The BMW Z3 was a more than worthy competitor back in the day, but it hasn’t been produced since 2002, making it impossible to beat out the Mazda in sales. Kia has been discussing the possibility of coming up with an MX-5 competitor , but if that does happen, it won’t be produced until 2012 as a 2013 model. Specs haven’t even been discussed for the potential Kia, but we imagine, if it’s coming after the Mazda, that power outputs will be around the same range as the MX5.
Impressive standard equipment list
Two body versions option
Not enough interior room
The two engines aren’t very impressive