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2011 Mazda MX-5 Kendo

Mazda is celebrating its 900,000th unit of the MX-5 with the launch of a new special edition, the Mazda MX-5 Kendo. This model is named after "The way of the Sword" – a modern Japanese martial art renowned for its fighting spirit, eye-catching dynamic movement and refinement. This special edition will go on sale in the UK on March 1st, 2011 after it is revealed at the Geneva Motor Show.

The new Mazda MX-5 Kendo special edition will be offered in a coupe or roadster version. The soft top version will be powered by a 1.8L engine producing 126hp and the Roadster coupe version gets a 2.0L engine producing 160hp.

“Special Edition models of Mazda MX-5 have always been eagerly received by UK consumers and I’m sure the two new Kendo models will trigger a strong wave of fresh interest in our long-running star performer,” said Mark Cameron, Sales Director, Mazda UK. “In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, with UK customers accounting for over 10 percent of global sales, while it has received a host of ‘best sportscar’ awards from motoring and consumer media.”

Hit the jump to read more about the Mazda MX-5 Kendo.

Exterior and Interior

Mazda MX-5 Kendo

The special edition MX-5 Kendo will be offered in either Sparkling Black or Dolphin Grey and will be distinguished by unique 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps on the exterior. The interior will receive a unique Stone Leather with Grey colored stitching on the steering wheel and handbrake, heated seats, brushed aluminum style-bar trim and aluminum pedals.

Standard equipment for the Mazda will include a premium BOSE audio system, Bluetooth hands-free, and cruise control.

Engine

Mazda MX-5 Kendo

The MX-5 Kendo edition will be offered with two engines: the Kendo soft-top version is powered by a 126 HP 1.8-liter engine, while the Roadster Coupe gets a 160 HP 2.0-liter unit.

Prices

Mazda MX-5 Kendo

On the British market, the Mazda MX-5 Kendo will go on sale on March 1st, 2011, with the soft-top version priced at £19,255 ($26,439 at the current rates) and the roadster coupe priced at £22,320 ($30,647 at the current rates).

Competition

Mazda MX-5 Kendo

Coming up with competitors for the Mazda MX-5 is kind of like searching through the haystack looking for that darn needle. The BMW Z3 was a more than worthy competitor back in the day, but it hasn’t been produced since 2002, making it impossible to beat out the Mazda in sales. Kia has been discussing the possibility of coming up with an MX-5 competitor , but if that does happen, it won’t be produced until 2012 as a 2013 model. Specs haven’t even been discussed for the potential Kia, but we imagine, if it’s coming after the Mazda, that power outputs will be around the same range as the MX5.

Mazda MX-5 Kendo
LOVE IT
  • Sporty appearance
  • Impressive standard equipment list
  • Two body versions option
LEAVE IT
  • Not enough interior room
  • The two engines aren’t very impressive

7 comments:

It’s the perfect competitor for Audi Cabriolet. It will surely be a stiff competition for both vehicles are really attractive. However, when it comes into speed, I don’t think that Mazda’s engines specs is already good enough.

Come to think of it, there is really not much difference between the standard Miata and the Kendo edition. But the colors and the engine options seem enticing enough.

Its named after a stick, which is what anyone who buys a Miata should be struck with repeatedly. Mazda’s most popular car barely gets more horsepower than a Prius. Zoom Zoom my you-know-what. Overpriced, wimpy, and ugly. Its a triple-threat of pathetic!

We’re not getting this engine until the next generation mx-5 comes out in ’12 or 13. The thing is, with 150hp the current miata would have to lose 300Lbs to maintain the same power ratio. The next gen miata will be lighter, so I can definitely see this happening, but not in 2011 (at least not without a stock turbo).

I hope this doesn’t turn out to be the next gas myth like the carburetor that can make a car get 100mph.

The automakers don’t build this stuff because they are trying to push bigger, heavier cars on a public that doesn’t want it. They do it because it’s what we want.

Hardware for ABS, traction control, stability control, etc.? Or maybe you’re willing to give up power windows and locks, maybe even power steering? Maybe you’d be willing to give up emissions equipment? Or maybe you’re willing to give up rigidity which has helped cars ride better and handle better.

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