> 
 > 
 > 

2011 Mazda2

The North American version of the Mazda2 compact car made its debut today at the Los Angeles Auto Show. The model will be launched into North American market in late summer, 2010 and will have a very serious competitor in the new 2011 Ford Fiesta .

The new Mazda2 is characterized by a combination of dynamic performance, sportiness and simplicity. The car’s exterior is characterized by a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders.

There is one thing Mazda did not reveal about their new model: the engine line-up. But they did announced the Mazda2 will feature an improved steering and braking systems and a highly regarded suspension system, which has MacPherson struts at the front and a torsion-beam axle at the rear.

Updated 03/31/2010: Mazda announced today at the NY Auto Show prices for the new Mazda2 that will go on sale in June. Mazda2 will be offered in two trim levels – the entry level Sport and top grade Touring, and prices will start at $13,980 and $15,435 respectively (or $16,235 for a Touring version with four-speed automatic transmission).

UPDATE 08/23/2010: Mazda’s lightweight, entry level hatchback will be getting an upgrade for 2011 with the same focus on low fuel consumption and reduced emissions as other models in the lineup. This focus is thanks to the Euro 5 standards for cars that have many automakers changing things up to progressively move forward. The Mazda2 will be unveiled at this year’s Paris Auto Show and will come with a bit of a facelift.

The facelift Mazda2 will get new front styling featuring Mazda’s unique family face, a new interior, upgraded Euro V compliant powertrain line-up, and an upgraded chassis for even better ride comfort. An automatic transmission will also be offered for the very first time.

Press release after the jump.

Press release

Magazine-thin laptops, MP3 players and bite-size candy bars are just a few examples of good things that come in small packages. Now, for the first time in North America, Mazda is introducing its own affordable, fun-sized creation - the 2011 MAZDA2. A stylish, eco-friendly, fun-to-drive five-door hatchback, the MAZDA2 is Zoom-Zoom in its most concentrated form - compact and efficient, yet packed with style and substance. It will launch into the North American market in late summer, 2010.

Mazda2

MAZDA2 is the latest in a line of stylish, insightful and hugely fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment, as MAZDA3 did for the compact C-Car market. MAZDA2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class that simply does not exist at this time.

Originally launched in 2007, the new MAZDA2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the B-car (subcompact) segment, especially through its distinguished design and outstanding driving performance. Sin Sin ce then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including "Car of the Year" accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the MAZDA2 was selected as the "2008 World Car of the Year" (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the B-Car segment. To date, total global sales have reached approximately 370,000 units in the three years since its introduction, and MAZDA2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.

Mazda2

While developing the new MAZDA2, Mazda took a thorough look at global subcompact car trends and carefully worked to identify the truly beneficial values that could be infused into a global B-Car. As a result, the new MAZDA2 adds Mazda’s unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda’s first mission was to analyze and define the optimal size of a compact vehicle. This resulted in a very efficient body size for the new MAZDA2 without sacrificing attractive features that consumers desire.

A Design that Attracts Customers Worldwide

With the MAZDA2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new MAZDA2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing compact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a B-car, Mazda created a design that is highly distinctive, but timeless.

Concentrated

Mazda2

Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car’s body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new MAZDA2’s compact body. In other words, the MAZDA2 possesses the essence of Mazda’s spirit of compact, sporty dynamic performance - "Zoom-Zoom Concentrated."

Exterior Design Theme: "Coordinated Movement"

In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of "coordinated movement". In line with this theme, the design team combined the visual movements created by the car’s silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a B-car. These expressions exude a powerful energy that makes the new MAZDA2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders.

Dynamic Performance Not Found on Competitors in the Segment

Mazda2

Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics for a Zoom-Zoom driving experience that is unique in this segment. At the same time, Mazda maintained a development focus on delivering high cost-effectiveness in situations ranging from day-to-day driving to long excursions on a weekend. Specifically, Mazda worked to make the new MAZDA2 economical to own in terms of fuel costs through its excellent fuel economy and improved durability.

A Powertrain for Sporty Performance with Great Fuel Economy

The Zoom-Zoom driving experience that Mazda strives for has two key attributes: 1) a sense of linear acceleration and deceleration that responds crisply to how far the accelerator pedal is depressed, allowing the driver to control car speed as desired; and 2) a sense of liveliness through immediate response to the accelerator for quick off-the-line acceleration and overtaking. The development team targeted a performance feel reflecting enhancement of both of these key attributes without adversely impacting on the MAZDA2’s superior fuel economy as a subcompact car.

Nimble Handling and a Stable Ride

Mazda2

The new MAZDA2 inherits a highly regarded suspension system, which has MacPherson struts at the front and a torsion-beam axle at the rear. With improved steering and braking systems, the resulting dynamic performance yields consistently responsive handling and a smooth, stable ride that draws much from the legendary MX-5.

Superior Quietness and Aerodynamics

In order to create more comfortable day-to-day driving, Mazda took various countermeasures to achieve a quiet cabin environment. Mazda also improved the coefficient of drag values to achieve better aerodynamics, contributing not only to the MAZDA2’s quietness, but also to a more sporty ride and fuel efficiency.

Harmony Between Sporty Driving Performance and Environmental and Safety Features

In order to form the best balance between lower fuel consumption, outstanding driving dynamics and top-level safety performance, the new MAZDA2 reflects the close attention paid to minimizing weight through its smaller body shell, optimization of the structure, extensive use of high-tensile steel in its body and many other weight-saving measures implemented throughout the car. Under this approach, Mazda made the best use of weight-saving know-how, similar to the "gram" strategy employed during the development of the MX-5 sports car. As a result, the MAZDA2 has achieved world-leading crash safety ratings (five stars in the Euro New Car Assessment Program (NCAP), the highest possible result) without compromising driving performance and fuel economy.

Mazda2

The Security of a B-Car’s Functionality and Maneuverability 

In line with the way B-cars are mainly used as day-to-day commuters, with a driver-oriented development philosophy, the MAZDA2 has achieved a level of drivability and nimbleness that enables easy maneuverability, even in small car-parking areas and other tight spaces.

More information on the 2011 MAZDA2 interior, specifications and pricing will be available at a later date.




18 comments:

So let me get this straight, For a Mazda that is NOT a performance leader in its category it’s okay to be an all-around but when it comes to a Toyota then it’s "missing the mark"?

I already saw this Mazda2 on the road, and I must say that it is truly so stunning in its simplicity and most especially in its sleek body paint. smiley Anyway, I also noticed that it had a quite impressive speed performance.

I can say that green cars are really captivating! Just like this Mazda2, it is absolutely looking so striking on that body paint, but I’m quite wondering on what will be the interior of this one will look like.

It really looks so great and awesome on its body paint but upon reading the other comments on this Mazda2 I think it still needs lots of enhancements or improvement most especially on its interior.

I love the color of this Mazda2, so perfect on it! smiley Mazda2 is very appealing despite of having a simple platform and style. I’m just kind of wandering on the interior features and amenities of it.

you should have gotten a CRZ and made it your long term customizable car... since the Miata hasn’t had anything posted on it anyway. It would be cool to get more power out of the course as well as better handing since it looks like such a sporty car, it deserves sporty character.

if the mazda 2 is competing with the fiesta, mazda should also made an RS or WRX version of the and make it an AWD also.

Nice car and it is affordable and functional, though I think there are no reason to choose other car. This might be a perfect contender for a EV-version.

Mazda 3 is a great innovation from mazda. I must admit that 3 is a success to mazda, I bet the 2 will also become a big hit. Specially if they made a speed2 version of it. But I hate the pocket on the glove compartment.

I think HB Mazda3 is the best and the most popular HB car I think.

Well yesterday while walking at the office, 3 cars are parked in a row, it’s a Mazda 2, Hyundai Getz, and Honda Jazz, I must admit that I cant take my eyes of the Mazda2, specially it’s color is 888 Ferrari red.

Well it’s just an enhancement of the 2010 mazda 2, but hopefully mazda will make an RS version of this or lets say Mazdaspeed2 to compete with the Fiesta RS.

Lovely but honestly I hate the glove compartment due to the open pocket, but in some countries in asia there is a sedan version of the mazda2 I think it’s the competitor of Honda City and Toyota Vios.

this mazda2 does look like the other upgraded electronic car from other companies. But this mini HB car from mazda is much more reliable than others.

It looks like KIA picanto and a little Hyundai GETZ. I think the creator or the engineer copy or want to make same as these models.

Well back to Mazda 2, I really like the features of this car that this press release plot all the advantages of this Mazda hatchback.

Another Mini-car from mazda, I think mazda 2 is based on the MX-5 in terms of handling, and the body trim is made to answer the consumers demand for fuel efficiency vehicles but thas the performance of compact cars. I think consumers will have a hard time in choosing between Ford Fiesta and Madza 2 like the Ford Focus and Mazda 3 did.

Mazda has always been a good producer of elegant, sporty and yet simple designs of cars. This 2011 Mazda2 is another admirable creation. What I like about the design is found on the first-half of the car. It’s shape won’t thwart any driver to haste their speed while running in an open road. The design may look much like a family car, but when it comes to the interior, it is definitely perfect for sports.

*Registration is required to post in this forum

Back to top