2014 Mazda Hazumi Concept

The Mazda2 has been largely an afterthought in the Mazda lineup but at the Geneva Motor Show , the Japanese automaker’s resident hatchback will get its much deserved time in the spotlight.

Good for the Mazda2 because it has really earned the right to get a concept vehicle to preview what the next-generation model will look like. As far as the name of the concept goes, Mazda has christened it the "Hazumi," which apparently means "spring up" or "bound" in Japanese.

While we have no clue on the significance of its meaning to the Mazda 2, we do know that the change is long overdue, especially with that all-too-happy look of its predecessor. In its place, it appears that Mazda will adopt the new styling language seen on the Mazda 3 and Mazda 6 . What that means is that we expect to see the same angular headlights that the teaser proudly shows, as well as a more contoured grille and a sculpted signature wing. LEDs are also in play for the Mazda2.

On the more technical side, the new Mazda2 is also being prepared to use a shorter version of the CX-5 ’s platform, which means that we can reasonably expect a slightly bigger frame than what we’ve come accustomed to.

All that is good news for Mazda’s forlorn hatch. It’s forsaken no more, folks, so get excited for that!

Updated 3/4/2014: Mazda revealed the Hazumi concept today in Geneva.

Click past the jump to read more about the next Mazda 2.

Exterior

Mazda Hazumi Concept
Mazda Hazumi Concept
Mazda Hazumi Concept

It’s small, it’s sleek and it’s pretty damn sexy; it’s the all-new Mzda2, err, "Hazumi Concept." Let’s not kid ourselves, this is so obviously a design study to see how the public would react to a fully redesigned Mazda2, and I see no reason for a bad reaction.

As one of the few Mazda models left out of the Kodo design revolution, it only makes sense to pull the subcompact 2 into modern times. Up front, the Kodo design pushes the grille and headlights toward the ground, giving the Hazumi Concept a lower appearance, and making it look like it is ready to pounce on the first Fiesta is sees on the road. The LED ring around the headlights give the tiny hatch a striking look in the evening, and the aluminum wing under the grille gives a typically boring car new life.

From the profile view, the Kodo design gives the hatchback a long-looking hood, like a sports car. Add in the raked windshield , swooping roofline and rear spoiler, and you have likely one of the best looking hatchbacks in quite some time.

Around back, the taillights are simply menacing with their odd oval shape and U-shaped LED lighting. The center-mounted exhaust adds a little extra aggression to the tiny hatch.

In all, the Hazumi actually gets me excited to see what Mazda has in store for the B segment in the future. Be it a redesigned 2 or an all new model, my interest is certainly piqued.

2014 Mazda Hazumi Concept - Exterior Specifications

Length4,070 MM (160.23 inches)
Width1,730 MM (68.11 inches)
Height1,450 MM (57.08 inches)
Wheelbase2,585 MM (101.77 inches)

Interior

Mazda Hazumi Concept
Mazda Hazumi Concept
Mazda Hazumi Concept

The cabin is all about drawing in the younger crowd, as the Hazumi concept makes the car and driver one by way of plenty of technology. The cabin makes use of futuristic shapes that not only give the concept an awesome look, but also give it the appearance of always moving forward.

the gauges are a thing straight out of the future, as a single gauge with wing-like displays show you all of the pertinent information. Mazda’s Human Machine Interface is also present in the concept to give the driver all the information he needs while keeping his eyes focused on the road by way of what Mazda calls the Heads Up Cockpit. Having played with Mazda’s heads-up display in the past, I can attest that it does a great job at keeping your eyes forward.

The concept rolled into Geneva in a 2+2 setup, which I know will not make it into production, but it a cool look anyways. The seats are coated in nubuck-feel material, while black leather is the main interior hue with white contrasting leather strewn through the cabin for added pop.

The exterior of the Hazumi Concept is certainly production ready, but the interior will need a little tweaking to get it ready for consumption.

Rear Seat Detail

Mazda Hazumi Concept

Drivetrain

Mazda Hazumi Concept

Under the hood of this concept is the all-new SKYACTIV-D 1.5, which is a 1.5-liter, diesel engine that is closely related to the SKYACTIV-D 2.2 engine found in the Euro-spec Mazda6. Mazda stopped short of releasing performance specs, but like its larger cousin that produces 148 horsepower and 280 pound-feet of torque, the 1.5-liter diesel engine will have plenty of torque for zippy acceleration.

Where the 1.5-liter engine really shines is its super-low 90 g/km of CO2 emissions, thanks to i-ELOOP brake energy regeneration and special emission-reducing traps.

EngineSKYACTIV-D 1.5-Liter
TransmissionSKYACTIV-Drive (six-speed automatic)
Key auxiliary systemsi-stop (idle-stop system)
i-ELOOP (brake energy regeneration system)

When Can I Drive One?

Mazda Hazumi Concept

You have no chance to drive the concept, but this is obviously the preview to the next-gen Mazda2. With how advanced this concept is, I expect to see the design make its way into the 2015 Mazda2. Expect to see the new hatch bow in late 2014.

Conclusion

Mazda Hazumi Concept

The Mazda2 is far from my favorite hatchback, but the 2014 Mazda3 is near the top, thanks to the Kodo design and gobs of technology tossed in. Add this tech and design to the Mazda2, and it will sit right next to its big brother on my list. I simply cannot wait to see what engine’s Mazda adds in; hopefully we’ll see something to compete with the Fiesta ST. I can hope, right?

LOVE IT
  • That Kodo design just gets me every time
  • Sharp-looking cabin that is not too far from production
  • Thrifty diesel engine
LEAVE IT
  • Needs some power to compete with the Fiesta ST
  • Seating arrangement will not make it to production

Press Release

Mazda is focusing on four key areas with its new generation models: KODO — Soul of Motion design, SKYACTIV Technology, Mazda Proactive Safety, and a new in-car connectivity system called MZD Connect*. The Mazda HAZUMI unveiled at this year’s Geneva Motor Show brings together all four of these elements and foreshadows Mazda‘s next-generation subcompact.

Mazda Hazumi Concept

One look at Mazda’s new generation models - the Mazda CX-5, Mazda6 and Mazda3 - will confirm that the KODO design is defined by a dynamic, living ex­pression of motion. In the Mazda HAZUMI the essence of KODO has been captured in a compact body without losing an ounce of impact. A newly developed 1.5-litre SKYACTIV-D clean diesel engine promises outstanding fuel economy without compromising powerful, linear perfor­mance. In addition to enhancing safety fundamentals such as driving position and field of view, HAZUMI adopts Mazda’s cutting-edge range of i-ACTIVSENSE safety features. Meanwhile, MZD Connect offers drivers the fun and convenience of smartphone connectivity in a format that is safe and appropriate for in-vehicle use. Refusing to bow to the conventions of the subcompact class and refusing to compromise in any of the four key areas of Mazda’s vehicle engineering, the Mazda HAZUMI points the way for Mazda’s next-generation subcompact.

The concept’s name is a good fit both for the look of the car and its target market. HAZUMI is a Japanese word meaning to “bound” or “spring up” and was chosen to convey an image of a small but vigorous animal, bursting with energy. It also describes potential

B-segment buyers: young, dynamic, vibrant and ambitious.

Mazda Hazumi Concept

The HAZUMI is yet another example of KODO’s vast potential and how well it adapts to different vehicles of different sizes. “Whereas with longer models such as the SHINARI we use long and free lines of motion stretching from front to back to express KODO, with HAZUMI we’ve created a form which suggests explosive motion,” says HAZUMI chief designer Ryo Yanagisawa. “It’s like an animal poised to pounce.

Every muscle is held tense as it gathers energy for the chase. Despite being small, KODO gives the car a presence that can’t be ignored, and a shape that has driving pleasure written all over it.

KODO – Soul of Motion: DYNAMIC & CONCENTRATED

Exterior design

The KODO design seeks to capture the fleeting tension, beauty and power of living creatures in motion. By packing the powerful and dynamic movements of KODO into a compact five-door hatchback, Mazda has given the HAZUMI distinctive exterior styling and an athletic physique made for the road. This is KODO in its most highly concentrated form yet.

Drawing the compact cabin as far to the rear as possible places the centre of

gravity near the rear wheels. It creates a wedge shaped body starting from the low and pronounced nose and rising toward the rear to impart a strong sense of forward motion. The sharp, chiseled silhouette is a clear departure from mainstream subcompact design where “one-motion form” styles prevail. The short overhangs and powerful fenders that bulge over the imposingly large wheels underline the car’s strong and athletic stance.

Mazda Hazumi Concept

But it is not all about looks. As with all its new-generation products, Mazda has put a big focus on aerodynamics, optimising the airflow over the upper body and creating a turbulence-rectifying under-floor structure. Tuned specifically for the compactness of the car, these elements deliver superb aerodynamics.

Front

The headlamps and grille are positioned low to the ground as possible, giving the front face a sharp look reminiscent of a cheetah on the prowl. Yet the car some­how manages to be cute at the same time, ensuring onlookers will soon feel a sense of affection. The LED guiding rings add depth and solidity to the headlamps, evoking the strong-willed eyes of an untamed animal. Another KODO trademark, the aluminium signature wing, underscores the grille before cutting through the head­lamps, imparting a deeply sculptured facial expression.

Side

With its short overhangs and pillars that look ready to pierce the centre of the front and rear tires, the HAZUMI displays the athletic silhouette of a sports car when viewed from the side. A long line starts from the bonnet, crests over the front wheel and runs all the way to the rear, while an overlapping line peaks over the rear wheel, emulating a rhythm of flexing muscles and adding to the strong sense of forward motion. The surface tex­tures of the body are rich with tension, ac­centuating the car’s big-boned physique.

Rear

The firmly planted rear wheels support the high hipline and, together with the steeply
inclined back window, create a strong sense of forward motion. The dis­tinctive oblong rear combination lamps convey speed while possessing the piercing vitality of the headlamps.

Wheels

Mazda Hazumi Concept

The aluminium wheels feature a dynamic design expressing a powerful force radi­ating from the centre of each wheel. The contrast between the radiant sheen pro­duced by the aluminium milling process and the dark metallic paint give a taut, three-dimensional feel.

Interior design

The interior of the HAZUMI imparts the same dynamic sense of speed as the SHINARI, MINAGI and TAKERI concept cars that preceded it, maintaining superb functionality as an interface between car and driver. The high-quality feel of the interior exceeds the standards of the segment, but also gives a light and youth­ful impression that befits a subcompact model.

Cabin layout

Speed is at the essence of the interior shapes, which spread out from above the instrument cluster to the door trim and centre console. The effect, similar to the exterior, is a dynamic sense of for­ward motion. The passenger space begins immediately with an instrument panel shaped like the wing of an airplane, cre­ating a comfortable feeling of openness. The centre console is suspended like a bridge, enhancing the feeling of space and creating more room in the foot wells.

The instrument cluster is designed around the driver’s centre axis. It features a sin­gle, centrally-positioned gauge with dis­plays spreading like wings on either side. The layout of the centre display, Active Driving Display, and commander control, is based on Mazda’s unique human ma­chine interface (HMI) concept called the Heads-Up Cockpit. It is designed to help drivers deal with large amounts of infor­mation while keeping their eyes on the road ahead and maintaining a safe and stable body position.

Mazda Hazumi Concept

Craftsmanship

In every area, the high quality forms have a sculptured appearance amplified by re­flections
of light and shadow. The materi­al for each was crafted to optimise its ap­pearance. Key components of the interior such as controls and displays use a lay­ered combination of hard chiseled metal and deep acrylic material. This produces a light and playful impression befitting a subcompact car, while maintaining a high-quality atmosphere.

Colour

The interior is designed with black leather as the base and white leather used in cer­tain places such as the instrument panel. A Crimson-coloured material with a nu­buck feel is used on the seats. This modern colour-coordination, which is both bold and charming, makes the interior look youthful and refined at the same time.

SKYACTIV Technology optimised for a subcompact

Mazda Hazumi Concept

Introducing a newly developed small-displacement clean diesel

The Mazda HAZUMI offers the full suite of SKYACTIV Technology, optimally tuned for a subcompact car. It delivers the ag­ile driving one would expect from a su­permini with linear performance that pro­vides a sense of security.

The SKYACTIV-D 1.5-liter clean diesel engine

The Mazda HAZUMI also marks the world premiere of the SKYACTIV-D 1.5. This compact and lightweight clean diesel engine is designed for ultra-efficient in­teral combustion just like the bigger SKYACTIV-D 2.2. It offers ample torque and dynamic performance that is linear right up to the redline, as well as excellent CO2 emissions under 90 g/km with the Mazda HAZUMI. It will also fulfill strin­gent Euro 6 requirements without after­ treatment systems like an NOx trap or se­lective catalytic reduction.

i-ACTIVSENSE advanced safety

This model features i-ACTIVSENSE ad­vanced safety technologies based on Mazda Proactive Safety. This is Mazda’s safety philosophy aiming to maximise the range of conditions in which the driver can drive safely and minimise the risks that lead to accidents. These technologies will help drivers enjoy the Mazda HAZUMI safely and with peace of mind.

Mazda Hazumi Concept

New-generation in-car connectivity

Young people crave stimulating expe­riences and want to share them with their friends as soon as possible. Mazda addresses the needs of these young driv­ers – or anyone for that matter who wants to stay connected at all times – with MZD Connect, a new
connectivity system introduced with the all-new Mazda3. In combi­nation with the Heads-Up Cockpit, MZD Connect is designed to allow drivers to access the fun and convenience of their smartphones in a safe and easy-to-use format while behind the wheel.


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