In 25 years, the Mazda MX-5 Miata has become a cult icon and entered the Guinness Book of World Records as the best-selling, two-seat, open-top sports car . But that is old news, and we are here to show you just what Mazda plans to do in celebration of the Miata’s 25th year in existence. The automaker is launching a 25th Anniversary Edition at the New York Auto Show to show buyers just how important the roadster is to Mazda.
This special-edition MX-5 Miata is based on the power retractable hard top (PRHT) version of the car, giving this drop-top a nice and quiet cabin when the top is up — I noted this in my recent test drive of the Club version . The 25th Anniversary Edition will be exclusively available in Soul Red Metallic — a proper color for the iconic sports car — with contrasting black mirrors, A-pillars and top. On the inside, the special model gets off-white leather seating and door trim, and a hand-finished decorative panel.
Under the hood, things will remain the same, as it will feature the 2.0-liter, four-cylinder mill that cranks out 167 horsepower and 140 pound-feet of torque when mated to the standard six-cog manual. You can also opt for the six-speed auto transmission, but that results in 11 fewer ponies under the hood. This special MX-5 also gets the added benefit of Bilstein dampers to keep it glued to the road in the twist.
Unfortunately, there are no real modifications to this car other than the exclusive colors inside and out, the hand-worked decorative panel and badges, but it is still a nice send-off for the NC-generation MX-5.
Updated 6/25/2014: Mazda will show off the 25th Anniversary Edition MX-5 at the 2014 Goodwood Festival of Speed, and it has release nineteen new images leading up to its public showing.
Click past the jump to the MX-5 25th Anniversary Edition up close.
Updated 5/2/2014: Mazda has revealed new details and pricing information on the MX-5 25th Anniversary Edition. You can see more after the jump.
25th Anniversary badges with the particular serial number for each car on it adorns the front fenders. Typically, these types of badges are reserved for the cabin, but apparently, Mazda wants people to know that this is a special model — just in case that deep Soul Metallic Red body with Brilliant Black A-pillars, windshield surround, mirrors and hardtop doesn’t give it away.
On the corners are 17-inch aluminum-alloy wheels coated in Dark Gunmetal and wrapped tightly in 205/45R17, W-Rated rubber.
25th Anniversary Edition Badges
The Almond leather seating and door trim panels are exclusive to this 25th Anniversary Edition MX-5, and the definitely kick the interior up to a new level. Additionally, the exclusive, hand-finished decorative panel and satin chrome louver rings are simply incredible.
The Brilliant Black accents make their way into the cabin as well, tying the interior and exterior together. You can hue find this on seatback garnish. The black accents continue on to the leather-wrapped handbrake, steering wheel, armrests and shifter boot.
Special Door Sill Trim
The 25th Anniversary Edition model uses the same 2.0-liter engine that the rest of the 2015 MX-5 lineup will use. The difference is that this engine will feature special, hand-selected pistons, connecting rods and flywheel. Sure, these shouldn’t increase power any, but Mazda claims they will allow the engine to rev more freely, thus improving acceleration and response.
There will only be 100 of these models available, and you have to register you interest for pre-ordering starting at 10:25 a.m. PDT on May 20, 2014. After the cutoff date of May 31, 2014 at 11:25 a.m. PDT or when 250 pre-order registrations have been made — whichever happens first — the ordering system will be shut down for good. You can check out the microsite for more details and to get a reminder of the pre-order date emailed to you.
As for pricing, the MX-5 25th Anniversary Edition bases at $32,205 with the manual transmission, while the automatic version bases at $32,655.
Along with the car, you also get a custom Torneau watch and a display winder box. The stainless-steel watch has a 42-mm face and a black leather strap with red contrast stitching. On the rear of the face, the watch has a sapphire crystal looking glass to allow you to observe the exquisite movement of rotor and gears. The watch and its display case will, of course, have MX-5 and 25th Anniversary logos on them.
|25TH Anniversary Edition||6MT W/ 6 Speed Manual Transmission||$32,205|
|25TH Anniversary Edition||6AT W/ 6 Speed W/ 6 Speed Sport AT||$32,655|
Fair thee well, Mr. NC Miata. And this is a nice way to send it off into the sunset. When Mazda first revealed the model in New York, I though the modifications were not suitable for a send-off model. After seeing the full list of mods and the new watch, I am satisfied that the MX-5 25th Anniversary Edition is suitable to send the NC Miata off into the sunset.
- Internal engine mods for quicker revs and acceleration
- Free watch to go with it
- Super-exclusive MX-5
- Pretty expensive
- No extra horsepower
- Will likely sell out in hours
Press Release 2
MAZDA ANNOUNCES PRE-ORDER PROGRAM FOR SPECIAL 2015 MX-5 MIATA 25TH ANNIVERSARY EDITION MODEL
IRVINE, Calif., May 1, 2014 /PRNewswire/ — Mazda North American Operations (MNAO) today launched an all-new microsite as part of its pre-order program for the 2015 MX-5 Miata 25th Anniversary Edition. This exclusive web portal will feature a countdown clock to 10:25 AM PDT, May 20, 2014, which is when the pre-order system will be open for interested consumers to place their name in a queue to purchase one of the 100 special edition roadsters.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
Pricing for the 2015 MX-5 Miata’s full lineup also was released today, with the vehicle starting at $23,970 MSRP for soft top-equipped vehicles and $28,665 MSRP for those equipped with a Power Retractable Hard Top (PRHT). Pricing for the anniversary model, which will be available only with a PRHT, starts at $32,205 MSRP.
"The MX-5 Miata is not about making history but about taking innovation a step further," said Jim O’Sullivan, president and CEO, MNAO. "Twenty-five years after the vehicle was introduced, the MX-5 continues to be the benchmark for light, responsive and fun-to-drive roadsters. It is the genesis from which every Mazda since has been born. With the fourth generation MX-5 on the horizon, we look forward to reinventing the segment once again."
When the MX-5 Miata 25th Anniversary Edition microsite opens, interested parties will be asked to complete a registration form where they can select their choice of transmission and preferred Mazda dealership location. The first 100 verified registrants will be given the opportunity to pre-order an anniversary model. Any attempt at multiple entries will void that participant’s offer and disqualify them from the program. The pre-order program will run through 11:25 AM PDT, May 31, 2014, or when 250 customers have registered, whichever comes first. All 100 MX-5 Miata 25th Anniversary Edition buyers will go through an exclusive pre-order process for their vehicle. Registered customers will be contacted directly by MNAO to confirm purchase intent. Upon verification, the customer’s information will be forwarded to the dealership of their choosing to finalize the transaction.
Additionally, MX-5 Miata 25th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cotes de Geneve decor. Each watch and display set also will feature MX-5 and 25th Anniversary logos.
Starting at $32,205 MSRP, the top-of-the-line 25th Anniversary Edition model offers trim-exclusive features such as hand-selected pistons, connecting rods and flywheel to deliver an engine that revs more freely with extraordinary response and acceleration. With only 100 vehicles for sale in the U.S., all anniversary models are outfitted in a deep Soul Red Metallic exterior coat with A-pillars, windshield surround, outside mirrors and a standard PRHT in contrasting Brilliant Black. Seventeen-inch Dark Gunmetal aluminum alloy wheels wrapped in 205/45R17-84W tires and black front combination lamp bezels complete its premium exterior.
The interior is outfitted with exclusive Almond leather seats and door trim with a satin chrome finish used on the louver rings, gauge cluster meter rings and inner door handles. Brilliant Black reappears in the form of the seatback garnish with Piano Black featured on the steering wheel spokes. Genuine black leather wraps the steering wheel, parking brake lever, armrests and manual transmission shift lever boot. The contrast color theme continues with distinctive red stitching used on all soft touch points. The decorative instrument panel features a hand-painted Piano Black and red paint gradation with aluminum alloy pedals offering added interior flair.
Exclusive 25th Anniversary Edition badging is tastefully etched into the leather headrests and stainless steel door scuff plates. On the exterior, a single anniversary badge is mounted onto the driver’s side front fender and features an identifying serial number.
Press Release 1
Mazda Motor Corporation will unveil the Mazda MX-5 Miata 25th Anniversary Edition today at the New York International Auto Show.*1 The special edition model was created to celebrate 25 years since the launch of Mazda’s iconic roadster, the Mazda MX-5 (known as Mazda Roadster in Japan). Also today, the automaker will reveal a newly-developed SKYACTIV-Chassis that will be used in the upcoming next generation MX-5.
The MX-5 symbolizes Mazda’s car-making philosophy and tireless pursuit of driving pleasure. Since its launch in 1989, the MX-5 has consistently offered the kind of fun that only a lightweight sports car can, and has won a huge variety of fans from different countries, cultures and age groups. More than 940,000 units have been produced*2 and the model continues to hold the Guinness World Record for the best-selling two-seater open-top sports car*3 (over 900,000 units sold).
The Mazda MX-5 Miata 25th Anniversary Edition revealed in New York is a special edition model that brings together 25 years’ worth of fun shared with fans. Based on the power retractable hard top model, and available with either 6-speed manual or automatic transmissions, it is available exclusively in Soul Red Metallic. Meticulous attention to detail has been paid in every area of the vehicle such as the black-painted roof, A-pillars, and door mirrors; off-white leather upholstery and door trim, hand-finished decorative panel, and the adoption of Bilstein dampers.
Mazda will also reveal the newly developed SKYACTIV-Chassis that will be used for the upcoming next-generation MX-5. The engine and chassis are exhibited together, and it will be the first time SKYACTIV technology has been displayed in front mid-ship engine rear-wheel drive layout. While the next MX-5 will feature the most compact configuration yet, the engine will be located more centrally and the center of gravity lowered. Also, while the upcoming model will feature outstanding rigidity and crashworthiness, Mazda is aiming to reduce the overall weight by more than 100 kilograms.
Mazda’s Chairman of the Board, Takashi Yamanouchi said, "The original concept behind the MX-5 was so simple; to offer the pure joy of a lightweight sport car that moves precisely as the driver intends. While responding to increasing safety and environmental requirements, over the 25 years since its launch we have had to continually reinvent the MX-5—far beyond simple evolution—in order to stay true to that original ideal. The history of the MX-5 is one of changing everything in order to stay the same. A history of innovating, in order to preserve."