Shortly after their announcement of the new Mazda MX-5 Kendo which celebrated the 900,000th Miata to come off the production block, Mazda is readying up another special edition for the European market. And just in time for the European spring, this special edition MX-5 is appropriately being called the Spring Edition.
The Mazda MX-5 Spring Edition will be available with a softtop or a retractable hardtop, depending on where you live. It will be powered by a 1.8 liter engine for all countries in Europe, but will come with a special 2.0 liter, hardtop version for the British market.
The new MX-5 Spring Edition will be distinguished by a unique Dolphin Grey exterior color and premium leather interior. Other distinctive features will include chrome door handles, silver fog lamp bezels, chrome surrounds around the front bumper grille, and a new set of 17" alloy wheels. Don’t worry if you don’t fancy yourself a gray person. Mazda is also offering the Spring Edition in Aluminum Mica or Sparkling Black (new for MX-5). The interior also comes with a pretty impressive list of options.
Hit the jump to read more about the Mazda MX-5 Spring Edition.
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Mazda is celebrating its 900,000th unit of the MX-5 with the launch of a new special edition, the Mazda MX-5 Kendo. This model is named after "The way of the Sword" – a modern Japanese martial art renowned for its fighting spirit, eye-catching dynamic movement and refinement. This special edition will go on sale in the UK on March 1st, 2011 after it is revealed at the Geneva Motor Show.
The new Mazda MX-5 Kendo special edition will be offered in a coupe or roadster version. The soft top version will be powered by a 1.8L engine producing 126hp and the Roadster coupe version gets a 2.0L engine producing 160hp.
“Special Edition models of Mazda MX-5 have always been eagerly received by UK consumers and I’m sure the two new Kendo models will trigger a strong wave of fresh interest in our long-running star performer,” said Mark Cameron, Sales Director, Mazda UK. “In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, with UK customers accounting for over 10 percent of global sales, while it has received a host of ‘best sportscar’ awards from motoring and consumer media.”
Hit the jump to read more about the Mazda MX-5 Kendo.
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The biggest international auto show of the 2011 calendar year is getting closer and closer to opening its doors when the event kicks off on March 1st, 2011. Unlike recently concluded auto shows we’ve had since the calendar turned to 2011, the Geneva Motor Show is always the one that gets our juices flowing. Not that those other events weren’t any good, but Geneva brings out all the goods. All the big boys come out to play at this event, so much so that making this preview took more days than we expected because everyday, a new model was being announced as attending the event.
Now that the Geneva Motor Show is less than two weeks away, we feel like it’s time to give you a sneak peek on what cars to expect at the event. A lot of brands that routinely skip other auto shows will all be in attendance at the Geneva Motor Show, proving that without a shadow of a doubt, this Swiss spectacle is one of the most important - if not the most important - events in the automotive calendar.
Hit the jump to check out just who will be in attendance when the show opens its doors on March 1st, 2011.
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How many car models can lay claim to having sold 900,000 units in its lifetime? Not a lot, that much we can tell you.
So when the Mazda MX-5 Miata reached the unfathomable number of 900,000 cars sold, it only seemed right to build a special edition model of the Miata to commemorate this historic milestone. That’s exactly what Mazda did.
Scheduled to debut that the Chicago Auto Show, the Mazda MX-5 Miata Special Edition is the Japanese automaker’s way of giving thanks to the 900,000 – and counting – owners of the MX-5, all of whom are responsible in allowing the Japanese sports car to reach such unprecedented sales heights.
The special edition Miata will only be limited to 750 units, which means that all the models will most likely be swept up faster than you can say “Zoom, Zoom”. But if you just happen to be one of the 750 early birds, you’re going to get a chance to catch a pretty special, limited run worm and on a bigger scale, be a key contributor to Mazda’s drive for 1 million MX-5 Miatas sold.
There are just far too many pro’s in this proposition so we suggest that you keep tabs on when Mazda will begin taking orders for the special edition MX-5 and burn the phonelines to get yourself a piece when it does.
Details after the jump
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It takes a certain level of popularity to achieve a Guinness World Record 11 years ago in 2000 and still keep re-writing it a decade after the first record was initially set.
Then again, when you put ‘popular’ and ‘roadster’ in the same sentence, you immediately think of the Mazda MX-5 Miata.
After setting a world record for “best-selling two-seat sports car” in May 2000 when production totaled to 531,890 models, the MX-5 Miata just keeps raising the car by continuing to re-write its own record even after years of setting the original number. Earlier today, the most popular roadster in history broke the 900,000 barrier, becoming the first of its kind to reach that figure. Even more impressive is the fact that the MX-5 first started breaking hearts as early as 1989 and 21 years after it’s debut, the two-door roadster is still as popular as ever.
Continued after the jump.
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