The automotive factories of today utilize computers and robots in order to produce different combinations of cars in short order. The buyer is able to choose different options, colors, and accessories that can all be changed at a moment’s notice on the assembly line. Some may consider this customization, but having a specially ordered car in the 1930s was a much different scenario.
In 1936, Mercedes Benz introduced its new 540K model at the Paris Motor Show. Subsequent years would see this car be called on as the most striking Mercedes model ever built. When it came out, this car was not simply sitting on dealers lots to be test driven and sold to the first person with enough money. It was specially ordered and built once the customer had made payment. Recently, one of the rarest models came to auction at RM’s Villa d’Este event.
The Cabriolet A model was built for the 14th Maharajah of Indore whom was an avid car collector. More recently, the car was fully restored and has won its fare share of concours events across the country. The rare and beautiful 540K Cabriolet was auctioned for the price of $2,013,000 to one lucky bidder that will undoubtedly be satisfied with his purchase.
Hit the jump for more details on the 1937 Mercedes-Benz 540K Cabriolet A