Mercedes M-Class:

$100 Million Ad Campaign planned by Mercedes

Mercedes Benz has planned a $100 million advertising campaign in the U.S. The promos will focus on the C-Class and M-Class models in an attempt to improve sales figures. This is a new initiative taken up by Mercedes to increase awareness and also to promote the brand.

Mercedes will divert the advertising money to pay for nationwide TV spots instead of making local ad buys.

"There is just so much TV advertising out there, and we have to tell our story in compelling ways," stated Steve Cannon, vice president of marketing for Mercedes-Benz USA.

Competitor BMW, has another way of going about it. It will allocate not more than a quarter of its advertising dollars on TV spots and will focus on Internet advertising, interactive marketing and newspaper ads.

It will be interesting to see if there are any new promos made specially for the U.S audience. The extent to which these ads will effect sales remains to be seen.

Mercedes M-Class Edition10

Mercedes M-Class is celebrating its ten anniversary. To commemorate the event, Mercedes is launching the “Edition10” special edition M-Class.
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Mercedes M-Class going hybrid

Mercedes has announced in an interview with AutoExpress that the M-Class will be offered with a hybrid option starting 2009. The M-Class should emit less than 200g/km of CO2 and return 40mpg. That puts it on a par with the latest C320 CDI. Mercedes said in an interview: "It’s a safe bet that our first move into hybrids will come with the M-Class, using a 3.2-litre V6 Bluetec diesel." By linking the two-mode hybrid system, developed with BMW and General Motors, Mercedes believes it can (...
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Tenth anniversary of the M-Class

On May 21, 1997, Mercedes-Benz presented the first generation of its M-Class at the Tuscaloosa plant in Alabama/USA, where the Sport Utility Vehicle (SUV) from the W 163 series was produced. One half of the cars completed here was destined for the US market, the other for the rest of the world. Since 2005, the second-generation M-Class (W 164) has been produced in Alabama, and the plant’s capacity was expanded to accommodate production of the R-Class (W 251) and, since 2006, of the (...)
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2007 Mercedes M-Class

Round two for the trendsetter among modern off-roaders: Mercedes-Benz presents the new M-Class. With state-of-the-art technology such as three powerful new engines, the seven-speed automatic transmission 7G-TRONIC fitted as standard, the now even more effective four-wheel drive system 4-ETS, AIRMATIC air suspension and the anticipatory occupant protection system PRE-SAFE(r), the M-Class is set to reaffirm the Off-Roader’s leading position in a fast-growing market segment which (...)
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Mercedes M-Class Bluetec hybrid in 2 years

In 2009 Mercedes will have the first hybrid on the market.This was confimed at this year’s Geneva Motor Show by Thomas Weber. Mercedes is likely to combine new hybrid technology with its low emission Bluetec diesel engine know-how in the brand’s M-Class model within two years Mercedes-Benz could have a Bluetec diesel-electric hybrid variant of ithe M-Class on sale in the UK within the next two years. A 3.2L six-cylinder Bluetec engine in conjunction with the 2-Mode hybrid system (...)
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2007 BRABUS WIDESTAR

Sporty and dynamic, exclusive and powerful: These three attributes best describe the BRABUS WIDESTAR. The special model based on the Mercedes ML 63 celebrates its world debut at the Geneva Motor Show 2007. With the WIDESTAR BRABUS presents not only a new and exciting wide-track version of the SUV but also the new Monoblock E 23-inch forged wheels and BRABUS B63 S performance tuning for the ML 63 with 550 hp / 404.8 kW.
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Art Program 164

ART Tuning unveiled a special edition of Program 164 - hot red Ferrari. The aerodynamics set for the front, sides and rear upgrades the contours of this robust vehicle and refines the lines of the series. A xenon headlamp / halogen foglamp lighting set as a secondary headlamp unit in the front spoiler and the Cornerlight function increase the lighting power of the vehicle. The effect of the elegant door sills is further boosted by the illuminated door sill strips with light-blue lighted ART (...)
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The safest car on US roads is? The Mercedes Benz M Class.

Top SUV wins the "Safest car in the US" award, the Mercedes Benz M Class takes top honour in safety awards.
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Mercedes-Benz M-Class - Top Safety Pick 2007

The prestigious US Insurance Institute for Highway Safety (IIHS) has named the Mercedes-Benz M-Class its Top Safety Pick 2007 – the best buy when it comes to safety. The off-roader from Stuttgart performed outstandingly in all areas in the luxury SUV category. Every year, as a purchasing guide, the experts at IIHS rate new car models according to strict safety criteria. This year, for the first time, they included SUVs (Sports Utility Vehicles). In the course of their assessment the (...)
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